Retail Channel Choice: Where Shoppers Buy This Product

Thanks for taking a few minutes to help us understand how people shop for (Replace with product/category name). We're curious where you'd actually go to buy it and why. Your responses are completely confidential and anonymized. About 4-5 minutes.

Thinking about the last time you bought or seriously considered buying (Replace with product/category name), which one place did you go to FIRST?

• A large online marketplace (e.g., Amazon)
• The brand's own website
• A big-box or department store
• A specialty or category-specific retailer
• A local independent store
• A social media shop or influencer link
• Somewhere else

Which of these did you also consider, even if you didn't buy there? Select all that apply.

• A large online marketplace (e.g., Amazon)
• The brand's own website
• A big-box or department store
• A specialty or category-specific retailer
• A local independent store
• A social media shop or influencer link
• None — I only considered one place

Rank these factors by how much they influence where you shop for this type of product, from most to least important.

1. Price
2. Trust in the seller
3. Speed of delivery or ability to buy in-store today
4. Return/exchange policy
5. Product selection and availability
6. Reviews or recommendations

How confident are you that the place you chose had the best price for this product?

How well does each type of retailer fit your needs when shopping for this product?

How likely are you to shop the same place again next time you need this product?

What would most likely make you switch to a different place to shop for this product?

• A lower price elsewhere
• Faster or cheaper delivery
• Better product selection
• A recommendation from someone I trust
• A bad experience where I currently shop
• Nothing would make me switch

Explore the reasoning behind the respondent's first-choice shopping destination: what specifically made that the obvious place to go, and whether that reasoning is about the retailer itself, the product category, or habit. If they said price confidence was low, probe whether they checked elsewhere and why they didn't switch. If they picked an unusual channel (social media shop, local store), ask what triggered that choice over the more obvious options.

Which age range are you in?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How would you describe where you live?

• Urban
• Suburban
• Rural
• Prefer not to say

That's everything — thank you for sharing where and how you shop! Your answers feed into a report on where we should focus retail distribution and partnerships.