Pre-Market Listing Strategy Effectiveness Survey

Thanks for taking a few minutes to reflect on your home sale! We'd love to hear how the pre-market (or 'coming soon') period worked for you before your listing went fully public. Your responses are completely confidential and anonymized. This should take about 8 minutes.

What was the primary reason you chose a pre-market (coming soon) period before your home was fully listed on the open MLS?

• Test buyer interest without a public days-on-market count
• Get ahead of competing listings coming soon
• Refine the listing price based on early feedback
• Give more time for marketing materials and staging
• My agent recommended it and I went along with it
• Other

How satisfied were you with the level of buyer interest (inquiries, showing requests) during the pre-market period?

Did you receive any offers while the property was still in pre-market status?

• Yes, and we accepted one
• Yes, but we didn't accept any
• No offers received
• Not sure / don't recall

How much do you agree with each statement about your pre-market experience?

How would you rate your agent's communication during the pre-market phase?

Thinking back on your decision, split 100 points across these factors based on how much each one influenced your choice to use a pre-market period.

• Avoiding a long public days-on-market count
• Testing whether the asking price was right
• Building early buzz before the public launch
• Giving my agent time to prepare marketing
• Other reasons

How likely are you to recommend a pre-market (coming soon) listing strategy to another home seller?

Reconstruct what actually happened during this seller's pre-market period, anchoring on whether they received offers. If they received an offer, probe what made them accept or decline it and how it compared to their price expectations. If they received no offers, probe what they believe held buyers back — price, condition, marketing, timing — and whether the price was adjusted before the public launch. Close by asking what one change would have made the pre-market phase more valuable.

Did the pre-market period change the price at which you ultimately listed on the open market?

• We increased the price
• We decreased the price
• We kept the same price
• The home sold before it reached the open market
• Not applicable

What, if anything, would have made the pre-market period more valuable to you as a seller?

Just two quick optional questions about you, then we're done.

What price range was your home listed in?

• Under $250,000
• $250,000 - $499,999
• $500,000 - $749,999
• $750,000 - $999,999
• $1,000,000 or more
• Prefer not to say

Which age range do you fall into?

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

That's everything — thank you! Your feedback helps agents decide when and how to use pre-market listings, and your answers will be reviewed alongside other sellers' experiences, not shared individually.