모든 템플릿

Product Onboarding Friction & Activation Survey

Identifies where new users encounter friction during signup, setup, and first use, enabling product teams to diagnose activation blockers and optimize time-to-value.

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 26개 · 약 11분
Q01
메시지

Welcome! Thank you for taking a few minutes to share your onboarding experience. This survey helps us understand where the onboarding process can be improved. Your participation is voluntary, and you may stop at any time. There are no right or wrong answers — we value your honest opinions. All responses are confidential and will be reported in aggregate. Estimated time: 12 minutes.

Q02
드롭다운

When did you first create your account or start using this product?

  • In the last 24 hours
  • 2–3 days ago
  • 4–7 days ago
  • 8–14 days ago
  • More than 14 days ago
  • Not sure
Q03
객관식

Which of the following steps did you complete during your first sessions? Select all that apply.

  • Created account
  • Verified email or phone
  • Viewed initial tutorial or walkthrough
  • Set preferences
  • Connected an integration
  • Imported existing data
  • Tried a core feature
  • Invited a teammate
  • None of these
Q04
객관식

At this point, has the product's core value become clear to you?

  • Yes, the value is clear
  • Not yet
  • I'm not sure
Q05
메시지

Thanks for your responses so far. Next, a few questions about support resources and your overall experience.

Q06
장문형

If you could change one thing about the onboarding process, what would it be?

Q07
드롭다운

What is your age range?

  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
메시지

Thank you for your time and feedback — your responses will directly help us improve the onboarding experience. You're all set!

Q09
객관식

Which device did you primarily use during onboarding?

  • Desktop or laptop
  • Mobile app
  • Mobile web browser
  • Tablet
  • Multiple devices
Q10
객관식

Which of those steps, if any, did you find difficult or confusing? Select all that apply.

  • Creating account
  • Verifying email or phone
  • Initial tutorial or walkthrough
  • Setting preferences
  • Connecting an integration
  • Importing existing data
  • Trying a core feature
  • Inviting a teammate
  • None — all steps were straightforward
Q11
장문형

What specifically helped the product's value become clear to you? Please describe the moment or action.

Q12
객관식

Which, if any, help resources did you use during onboarding? Select all that apply.

  • In-app tips or tooltips
  • Onboarding emails
  • Help center articles
  • Live chat or support
  • Video tutorials
  • Community or forum
  • None of these
Q13
AI 인터뷰

We'd like to understand your onboarding experience in a bit more depth. Please share what has been most frustrating or confusing so far, and our interviewer will ask a couple of follow-up questions.

Q14
드롭다운

Which of the following best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
드롭다운

Which best describes who you are onboarding this product for?

  • Individual / personal use
  • Freelancer / solo professional
  • Small business team (2–50)
  • Mid-size company team (51–500)
  • Enterprise team (500+)
  • Nonprofit or government
  • Student / educator
  • Other
Q16
드롭다운

Approximately how much total time have you spent on onboarding so far (across all sessions)?

  • Less than 5 minutes
  • 5–15 minutes
  • 16–30 minutes
  • 31–60 minutes
  • More than 1 hour
  • Not sure
Q17
드롭다운

Approximately how long after creating your account did the product's value become clear?

  • Less than 5 minutes
  • 5–15 minutes
  • 16–30 minutes
  • 31–60 minutes
  • More than 1 hour
  • More than a day
  • Not sure
Q18
의견 척도

Overall, how much effort did onboarding require from you?

척도: 17
최소:Very little effort최대:A great deal of effort
Q19
장문형

Based on your responses in this survey, is there anything else you'd like to share about your onboarding experience?

Q20
드롭다운

In which region are you located?

  • Africa
  • Asia
  • Europe
  • North America
  • South America
  • Oceania
  • Middle East
  • Prefer not to say
Q21
객관식

At which step did you pause or get stuck?

  • Creating an account
  • Verifying email or phone
  • Initial tutorial or walkthrough
  • Setting preferences
  • Connecting an integration
  • Importing existing data
  • Trying a core feature
  • Inviting a teammate
  • I'm not sure where I got stuck
Q22
의견 척도

How satisfied are you with the onboarding experience so far?

척도: 17
최소:Very dissatisfied최대:Very satisfied
Q23
객관식

What was the main reason you paused or stopped?

  • Confusing instructions
  • Too many steps
  • Technical issue or bug
  • Didn't have time
  • Required payment earlier than expected
  • Privacy or data concerns
  • Missing integration or feature
  • Other (please specify)
Q24
의견 척도

How confident are you that you could complete onboarding in your next session?

척도: 17
최소:Not at all confident최대:Extremely confident
Q25
장문형

What would have helped make the product's value clearer to you?

Q26
의견 척도

How clear is the product's value to you at this point?

척도: 17
최소:Not at all clear최대:Extremely clear

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview question that adaptively probes deeper into a respondent's onboarding friction once they've already answered structured questions — something static form/survey tools can't replicate.
  • Pairs quantitative measures (value clarity, confidence to finish onboarding, effort, satisfaction) with matched open-text questions, so teams get both the 'what' and the 'why' behind activation drop-off.
  • Maps friction to specific moments: which steps were completed, which were confusing, where users paused, and how long it took for value to become clear — giving a step-by-step activation funnel, not just an overall score.
  • Auto-generated reporting and transparent prompt visibility mean product teams can see exactly how the AI follow-up was asked and get a synthesized summary of blockers without manual coding of open-ends.

Jotform

Product Onboarding Form Template

A ready-to-use drag-and-drop form template aimed at collecting onboarding-related information, built on Jotform's general form builder. It's fielding-ready but structured as a static form rather than an interview, so all questions are fixed in advance. Good for quick deployment and integration with Jotform's broader form ecosystem.

잘하는 점

  • Easy to customize and deploy quickly using Jotform's drag-and-drop builder
  • Integrates with Jotform's wider form/workflow ecosystem (notifications, integrations, storage)
  • Familiar, low-friction format for respondents

아쉬운 점

  • No adaptive follow-up questioning — every respondent sees the same fixed question set regardless of their answers
  • No voice AI interview option or automated per-response quality scoring
  • No published methodology on how question logic or scoring (if any) works

Typeform

Product Onboarding Form Template

A conversational-style, one-question-at-a-time template designed to feel more engaging than a traditional form. It supports basic logic jumps but the question set and branching are still authored in advance rather than generated dynamically from a respondent's answers. Solid for a clean respondent experience, less suited for deep root-cause diagnosis.

잘하는 점

  • Polished, conversational UI that tends to improve completion rates
  • Built-in logic/branching for routing respondents down different paths
  • Well-known, easy for respondents to trust and complete

아쉬운 점

  • Logic jumps are pre-set, not adaptive AI probing — it can't generate a new follow-up question based on the specific wording of an open-text answer
  • No voice AI interview mode or guided screen-share tasks
  • No automated quality scoring of individual responses or transparent prompt documentation

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