Q01
메시지
모든 템플릿
Car Buying Decision Journey & Satisfaction Survey
Maps the full vehicle-purchase journey — research channel, decision factors, financing experience, and post-purchase satisfaction — for dealerships, manufacturers, and auto marketplaces. An AI follow-up interview reconstructs the actual negotiation and channel story behind the numbers, not just the checkbox answer.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 14개 · 약 7분
Q02
객관식필수
When did you most recently purchase or lease a vehicle?
- In the last 3 months
- 3-6 months ago
- 6-12 months ago
- 1-2 years ago
- More than 2 years ago
Q03
객관식필수
What type of vehicle did you purchase?
- New
- Used (not certified)
- Certified pre-owned
- Leased
Q04
객관식필수
Where did you primarily complete the purchase?
- Traditional dealership (in person)
- Dealership website with online paperwork
- Third-party online marketplace (e.g., Carvana, Vroom)
- Private seller
- Manufacturer direct (e.g., Tesla-style)
Q05
매트릭스필수
How important was each of the following in your decision?
7개 행 × 4개 열
- Purchase price or monthly payment
- Financing rate or terms
- Safety ratings
- Fuel efficiency or electric range
- Brand or model reputation
- 외 2개
열: Not important · Somewhat important · Very important · Essential
Q06
최선·최악 선택형(MaxDiff)필수
Which factors mattered most — and least — in your final decision?
- Purchase price or monthly payment
- Financing rate or terms
- Safety ratings
- Fuel efficiency or electric range
- Brand or model reputation
- Dealership or seller experience
- Online reviews or referrals
- Trade-in value offered
세트별 최선·최악 선택최선:Mattered most최악:Mattered least
Q07
의견 척도필수
How likely are you to recommend the dealership or seller you bought from to a friend or colleague?
척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
평점 척도필수
How satisfied were you with the negotiation and financing process?
범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q09
AI 인터뷰
Reconstruct the respondent's actual decision path: why they chose the purchase channel they did, what happened during price negotiation or financing (any friction, surprises, or pressure tactics), and what almost made them walk away or choose a different vehicle or seller. If their negotiation satisfaction rating was low, probe exactly what went wrong and what would have fixed it.
Q10
메시지
Just a few quick background questions before we wrap up — these help us compare experiences across different types of buyers.
Q11
객관식
What is your age range?
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
객관식
What is your annual household income?
- Under $50,000
- $50,000-$99,999
- $100,000-$149,999
- $150,000 or more
- Prefer not to say
Q13
객관식
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q14
메시지
That's everything — thank you for the detailed answers! Your responses will help us understand where buyers get frustrated or delighted so we can improve the car-buying experience.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Maps the complete purchase journey in one flow — research channel, decision factors, financing experience, and post-purchase satisfaction — instead of a single static snapshot
- Includes an AI follow-up interview that reconstructs the respondent's actual negotiation and channel story (why they chose that dealer/marketplace, how financing really went) rather than stopping at checkbox answers
- Combines structured measurement (matrix importance ratings, MaxDiff trade-offs, satisfaction and recommendation scores) with open-ended probing for both quantifiable and narrative insight
- Prompts used in the AI interview are transparent and reviewable, and results roll up into an auto-generated report — with a free tier available and a $50/mo Business plan for teams
Jotform
Car Buying Survey Form TemplateA ready-to-field, customizable form template covering basic car-buying questions, built on Jotform's drag-and-drop form builder. It's a static questionnaire meant for quick deployment rather than a purpose-built research instrument mapping the full purchase journey. Good for simple data collection, but lacks depth on decision-stage nuance like financing or channel comparison.
잘하는 점
- Easy to customize and embed via Jotform's widely-used form builder
- Quick to deploy for basic feedback collection
- Supports standard question types and conditional logic
아쉬운 점
- No adaptive AI follow-up interviewing — respondents can't be probed further on their actual negotiation or channel story
- No automated per-response quality scoring to flag low-effort answers
- No auto-generated analysis report; results require manual review or separate export
SurveySparrow
Car Buying Survey TemplateA conversational-style survey template designed to feel more engaging than a traditional form, covering typical car-buying questions. It's a fielding-ready template but still relies on fixed question paths rather than dynamic follow-up probing. Useful for a friendlier respondent experience, though it stops short of reconstructing the reasoning behind answers.
잘하는 점
- Conversational UI designed to improve completion rates
- Pre-built template ready to launch quickly
- Fits within SurveySparrow's broader survey and analytics suite
아쉬운 점
- No adaptive AI interviewing to dig into why respondents chose a channel or financing path
- No voice AI interview option or guided screen-share tasks
- No transparent, reviewable AI prompt methodology since it doesn't use AI-driven follow-ups
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