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Consumer Demographics & Interests Profile Survey

Builds a rich profile of who your customers are and what they care about—household makeup, media habits, and lifestyle interests—paired with an AI follow-up that digs into the story behind their top interest instead of just a checkbox.

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샘플 질문

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질문 14개 · 약 7분
Q01
메시지

Hi! We'd love to learn a bit about your lifestyle, interests, and background so we can build better products and content for people like you. Your responses are completely confidential and anonymized. It takes about 8 minutes, and a couple of the questions are optional if you'd rather skip them.

Q02
객관식필수

Which of these topics do you actively follow, read about, or spend money on? Select all that apply.

  • Technology & gadgets
  • Health & wellness
  • Travel
  • Food & cooking
  • Fashion & beauty
  • Sports & fitness
  • Home & DIY
  • Personal finance & investing
  • Entertainment & streaming
  • Family & parenting
Q03
최선·최악 선택형(MaxDiff)필수

Across the areas below, which matter most to how you spend your free time and money, and which matter least?

  • Technology & gadgets
  • Health & wellness
  • Travel
  • Food & cooking
  • Fashion & beauty
  • Sports & fitness
  • Home & DIY
  • Personal finance & investing
세트별 최선·최악 선택최선:Matters most to me최악:Matters least to me
Q04
매트릭스필수

How often do you currently do each of the following?

5개 행 × 5개 열
  • Try a new restaurant or recipe
  • Buy or try a new tech product
  • Travel for leisure
  • Exercise or play a sport
  • Shop for clothing or accessories
열: Daily · Weekly · Monthly · A few times a year · Rarely or never
Q05
객관식필수

Where do you most often discover new products or brands? Select all that apply.

  • Social media
  • Streaming or video ads
  • Search engines
  • Word of mouth / friends & family
  • Email newsletters
  • In-store browsing
  • Podcasts or radio
Q06
점수 배분필수

Thinking about your typical discretionary spending, allocate 100 points across these categories based on where the money actually goes.

  • Travel
  • Dining out
  • Technology
  • Fashion & beauty
  • Health & fitness
  • Entertainment & hobbies
100점 배분
Q07
AI 인터뷰

Zero in on the single area the respondent ranked as mattering most in the earlier trade-off question. Ask what first got them into it, what they most recently bought or did related to it, and what would make them spend more time or money there. If their top area seems inconsistent with their spending allocation, gently probe that gap rather than pointing it out directly.

Q08
메시지

Last few questions are about you — all optional, and feel free to say 'prefer not to say' on any of them.

Q09
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q10
객관식

What is your gender?

  • Woman
  • Man
  • Non-binary / third gender
  • Prefer not to say
Q11
객관식

What is your total annual household income, before taxes?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q12
객관식

What is the highest level of education you've completed?

  • Less than high school
  • High school diploma or GED
  • Some college, no degree
  • Bachelor's degree
  • Graduate or professional degree
  • Prefer not to say
Q13
객관식

Which region do you currently live in? (Template note: replace with your own country/region list before launching.)

  • Northeast
  • Midwest
  • South
  • West
  • Outside the US
  • Prefer not to say
Q14
메시지

That's everything — thank you for sharing! Your answers, along with everyone else's, feed into a demographic and interest profile we use to shape products, content, and offers that actually fit your life.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

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이 템플릿을 선택하는 이유

  • Pairs standard demographic and lifestyle questions with an AI follow-up interview that automatically digs into the story behind whichever interest area the respondent ranked highest, rather than stopping at a checkbox
  • Uses a max-diff and constant-sum exercise to force real trade-offs in how people prioritize their time and money, giving sharper signal than simple rating scales
  • Includes a habits matrix and 'where do you discover products' multiple-choice question to connect lifestyle interests to actual discovery and spending behavior
  • Closes with an optional, clearly-flagged demographic block (age, gender, income, education, region) so respondents aren't forced to disclose personal info to finish

QuestionPro

Consumer demographics and interests survey questions + Sample questionnaire template

This is a directly comparable template covering the same core topic—demographics paired with interest areas. It reads as a sample questionnaire with guidance/sample questions rather than a single fixed fielding-ready flow, so some assembly is expected. Good for teams that want a broad question bank to pick from rather than a pre-built adaptive experience.

잘하는 점

  • Directly on-topic, purpose-built for demographics + interests research
  • Likely offers a large bank of sample questions to customize
  • Backed by an established survey platform with broad question-type support

아쉬운 점

  • No adaptive AI follow-up—respondents get the same fixed questions regardless of their answers
  • No mention of voice AI interviews or screen-share guided tasks
  • No published methodology on how question wording or scoring was derived

SurveyMonkey

U.S. Demographics Survey Template

A well-known, ready-to-field demographic survey template focused specifically on U.S. population segmentation. It's narrower in scope than a demographics-plus-interests profile, and appears oriented toward standard classification questions rather than lifestyle or spending-behavior exploration. Strong for quick demographic snapshots, less suited for deeper interest or motivation research.

잘하는 점

  • Ready-to-use, quick to deploy for basic demographic classification
  • From a mainstream platform with wide familiarity and easy distribution
  • Likely well-tested standard question wording for U.S. audiences

아쉬운 점

  • Static form with no adaptive follow-up questioning based on individual responses
  • No built-in lifestyle/interest trade-off exercises like max-diff or constant-sum allocation
  • No automated per-response quality scoring or AI-generated qualitative insight

SurveySparrow

Consumer Brand Preference Questionnaire Template

This template focuses specifically on brand preference and advertising effectiveness rather than a broad demographic-and-lifestyle-interest profile, making it a partial rather than full match. It's useful if the core goal is measuring brand perception, but it doesn't appear to build the same household/media/interest picture. Worth including as an adjacent option for teams whose primary interest is brand-specific feedback.

잘하는 점

  • Focused, purpose-built for brand preference and advertising-impact questions
  • Likely uses conversational-style survey UI SurveySparrow is known for
  • Good fit for narrower brand-tracking use cases

아쉬운 점

  • Narrower scope—brand preference only, not broader lifestyle/demographic profiling
  • No adaptive AI interview to explore the reasoning behind stated preferences
  • No transparent, publishable prompt logic or automated scoring of open-ended responses

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