Q01
메시지
모든 템플릿
Ad Copy Variant Comparison & Reaction Survey
Tests two or more ad copy variants head-to-head for clarity, appeal, believability, and relevance before a campaign goes live. Built for marketers and copywriters choosing between headline or messaging options. The AI follow-up interview digs into which specific words or phrases drove the winning ad and what would need to change to make the others land.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 13개 · 약 7분
Q02
텍스트 하이라이트필수
Read Ad Copy A below. Highlight any words or phrases that grab your attention, positively or negatively.
Headline: "Get More Done in Half the Time." Body: "Our new app automates your busywork so you can focus on what matters. Try it free for 14 days — no credit card required." (Template note: replace wit…
Q03
텍스트 하이라이트필수
Now read Ad Copy B. Highlight any words or phrases that grab your attention, positively or negatively.
Headline: "Stop Drowning in Busywork." Body: "You didn't start your business to spend nights on spreadsheets. Let our app handle the repetitive stuff so you can get your evenings back." (Template note…
Q04
텍스트 하이라이트필수
Now read Ad Copy C. Highlight any words or phrases that grab your attention, positively or negatively.
Headline: "Join 50,000+ Teams Who Automated Their Busywork." Body: "See why teams switch to our app in their first week. Limited-time offer: 3 months free when you sign up this quarter." (Template not…
Q05
매트릭스필수
Rate each ad on the following dimensions.
3개 행 × 4개 열
- Ad Copy A
- Ad Copy B
- Ad Copy C
열: Easy to understand · Interesting to me · Believable claims · Relevant to my needs
Q06
순위 매기기필수
Rank the three ads from most to least likely to grab your attention while scrolling.
- Ad Copy A
- Ad Copy B
- Ad Copy C
드래그하여 순위 지정
Q07
의견 척도필수
Thinking about the ad you ranked first, how likely would you be to click or learn more if you saw it in real life?
척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
객관식필수
If you saw your top-ranked ad in the wild, what would you most likely do next?
- Keep scrolling and ignore it
- Click to learn more
- Save it for later
- Make a purchase or sign up right away
- Share it with someone else
Q09
AI 인터뷰
Reconstruct why the respondent's top-ranked ad won: ask which specific word, phrase, or claim stood out and why, and probe whether that reaction was about the offer, the tone, or the proof point (like the customer count or free trial). Then ask what single change would most improve their lowest-ranked ad. If they ranked all three similarly or negatively, ask what a genuinely compelling version of this ad would say instead.
Q10
단문형
Anything about these ads felt confusing, off-brand, or untrustworthy? Tell us in a sentence or two (optional).
Q11
객관식
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q12
객관식
What is your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Q13
메시지
That's everything — thank you! Your reactions will directly shape which ad copy we run and how we sharpen the others before launch.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Tests ad copy variants (A, B, C) side by side using highlight-based reactions plus a ranking and matrix rating across clarity, appeal, believability, and relevance — not just a single opinion score.
- Includes an AI follow-up interview that specifically asks which word, phrase, or line drove the top-ranked ad's win and what would need to change to make the others land — something static question lists can't do.
- Combines quantitative signals (ranking, opinion scale, matrix ratings) with qualitative depth (highlight annotations, open-ended trust/confusion check) in one flow.
- Ends with a clear next-step behavioral question (what they'd do after seeing the winning ad in the wild) plus light demographic context, giving marketers a decision-ready report.
SurveyMonkey
Ad/copy Testing Survey: Questions & TemplateA standard fielding-ready template for gathering reactions to ad copy, backed by SurveyMonkey's large-scale survey infrastructure and benchmarking tools. It's built around fixed question sets rather than any adaptive probing into why one variant beat another. Good for quick, broad-reach testing but shallower on the 'why' behind respondent choices.
잘하는 점
- Large respondent panel access and established survey distribution tools
- Simple, quick-to-deploy template format
- Familiar interface for marketers already using SurveyMonkey
아쉬운 점
- No adaptive AI follow-up questioning to dig into specific words/phrases driving preference
- Static question format can't probe deeper based on individual answers
- No published methodology or transparent prompt logic behind question generation
SurveySparrow
Ad Copy Testing Survey TemplateA conversational-style, fielding-ready template positioned to 'improve campaign results,' fitting SurveySparrow's chat-form UX. It likely offers a more engaging respondent experience than a plain form, but the flow is still pre-scripted rather than dynamically branching based on what a respondent says. Best suited for straightforward reaction capture rather than root-cause analysis of ad performance.
잘하는 점
- Conversational, chat-like survey experience that may boost completion rates
- Purpose-built template for ad copy reactions
- Marketing-focused template library and branding
아쉬운 점
- No adaptive AI interview to follow up on why a specific phrase won
- Fixed-path questions without dynamic probing based on individual responses
- No transparent prompt or scoring methodology published for the template
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.