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모든 템플릿

Brand Health & Competitive Benchmarking Survey

Measures unaided and aided brand awareness, image associations, value perceptions, purchase intent, and NPS against key competitors to benchmark brand health and identify competitive positioning opportunities.

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샘플 질문

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질문 27개 · 약 12분
Q01
메시지

Welcome! This survey asks about your awareness, impressions, and preferences across brands in a specific product category. Your participation is completely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. This survey takes approximately 12 minutes to complete.

Q02
객관식

In the past 6 months, have you purchased any products in this category?

  • Yes
  • No
Q03
장문형

When you think of this product category, what is the first brand that comes to mind?

Q04
의견 척도

What is your overall impression of Your brand?

척도: 1 – 7
최소:Very unfavorable최대:Very favorable
Q05
객관식

Which brand are you most likely to purchase next in this category?

  • Your brand
  • Top competitor A
  • Top competitor B
  • Top competitor C
  • Another brand
  • Not sure
Q06
장문형

Based on your responses in this survey, is there anything else you would like to share about your experiences or perceptions of these brands?

Q07
드롭다운

What is your age?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65 or older
  • Prefer not to say
Q08
메시지

Thank you for completing this survey—your feedback is very valuable and will help us better understand brand perceptions in this category.

Q09
드롭다운

In the past 6 months, approximately how often have you purchased products in this category?

  • Weekly or more
  • 2–3 times per month
  • About once per month
  • Every 2–3 months
  • Less often
Q10
객관식

Which of the following brands have you heard of? Please select all that apply.

  • Your brand
  • Top competitor A
  • Top competitor B
  • Top competitor C
  • None of these
Q11
의견 척도

What is your overall impression of Top competitor A?

척도: 1 – 7
최소:Very unfavorable최대:Very favorable
Q12
의견 척도

How likely are you to recommend Your brand to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q13
AI 인터뷰

We'd like to understand more about what drives your brand preferences in this category. Please share your thoughts and our AI moderator will ask a few follow-up questions.

Q14
객관식

Which best describes your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q15
객관식

Which brand did you purchase most recently in this category?

  • Your brand
  • Top competitor A
  • Top competitor B
  • Top competitor C
  • Another brand
Q16
의견 척도

What is your overall impression of Top competitor B?

척도: 1 – 7
최소:Very unfavorable최대:Very favorable
Q17
의견 척도

How likely are you to recommend Top competitor A to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q18
드롭다운

In which region do you currently reside?

  • United States
  • Canada
  • United Kingdom
  • European Union
  • Latin America
  • Middle East
  • Africa
  • Asia-Pacific
  • Australia/New Zealand
  • Other / Prefer not to say
Q19
의견 척도

How satisfied were you with your most recent purchase in this category?

척도: 1 – 7
최소:Not at all satisfied최대:Extremely satisfied
Q20
의견 척도

What is your overall impression of Top competitor C?

척도: 1 – 7
최소:Very unfavorable최대:Very favorable
Q21
장문형

What is the main reason you chose that brand as your next likely purchase?

Q22
드롭다운

What is the highest level of education you have completed?

  • Some high school or less
  • High school graduate
  • Some college / Associate degree
  • Bachelor's degree
  • Postgraduate degree
  • Trade / technical certification
  • Prefer not to say
Q23
객관식

Which of the following words or phrases describe Your brand? Please select all that apply.

  • High quality
  • Good value
  • Innovative
  • Trustworthy
  • Premium
  • Reliable
  • Fun
  • Eco-friendly
  • None of these
Q24
드롭다운

What is your current employment status?

  • Employed full time
  • Employed part time
  • Self-employed
  • Student
  • Homemaker
  • Retired
  • Unemployed
  • Prefer not to say
Q25
객관식

Which of the following words or phrases describe Top competitor A? Please select all that apply.

  • High quality
  • Good value
  • Innovative
  • Trustworthy
  • Premium
  • Reliable
  • Fun
  • Eco-friendly
  • None of these
Q26
의견 척도

To what extent do you agree or disagree: Your brand offers good value for the price.

척도: 1 – 7
최소:Strongly disagree최대:Strongly agree
Q27
순위 매기기

Please rank the following brands by your overall preference, with 1 being your most preferred.

  1. Your brand
  2. Top competitor A
  3. Top competitor B
  4. Top competitor C
드래그하여 순위 지정

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Captures both unaided (open-text top-of-mind) and aided (checklist) brand awareness in the same flow, alongside image-association word-choice questions for your brand and named competitors
  • Includes head-to-head value perception, preference ranking, and NPS for your brand versus a top competitor, giving a structured competitive benchmark rather than a single-brand snapshot
  • Uses an AI follow-up interview to probe the reasoning behind stated brand preferences and next-purchase intent, going beyond the closed-ended scales with adaptive, respondent-specific questions
  • Pairs behavioral screening (recent purchase, frequency, brand purchased) with attitudinal measures so awareness and image data can be read against actual buying behavior

Jotform

Brand Awareness Survey Form Template

A static, drag-and-drop form template focused on basic brand awareness questions. It's built for quick deployment and customization within Jotform's form builder rather than for structured competitive benchmarking. No image association or NPS-style benchmarking against named competitors is evident.

잘하는 점

  • Easy to customize within a familiar drag-and-drop form builder
  • Quick to deploy for simple awareness checks
  • Integrates with Jotform's broader form ecosystem (payments, logic, etc.)

아쉬운 점

  • Static question set with no adaptive AI follow-up to probe individual responses
  • No indication of built-in competitive benchmarking structure (aided/unaided awareness vs. named competitors)
  • No transparent scoring or automated quality assessment of open-ended answers

SurveyMonkey

Brand Awareness Questionnaire Template

A methodology-backed questionnaire template from an established survey platform, likely covering standard awareness and perception questions. It's a fixed-question template meant to be launched as-is or lightly edited, not a dynamic interview experience.

잘하는 점

  • Backed by an established survey research platform with broad template library
  • Likely includes standard, well-tested awareness question phrasing
  • Easy to launch quickly with minimal setup

아쉬운 점

  • No adaptive AI interviewing—respondents answer the same fixed questions regardless of their answers
  • No voice-based interview option for richer qualitative capture
  • No automated per-response quality scoring of open-ended feedback

SurveySparrow

Brand Image Questionnaire Template

A conversational-style questionnaire template focused on brand image and perception, presented one question at a time for a chat-like feel. The conversational UI is scripted rather than adaptive, so it doesn't generate new questions based on prior answers.

잘하는 점

  • Conversational, chat-like question flow that may feel more engaging than a traditional grid
  • Focused specifically on brand image/perception measurement
  • Likely mobile-friendly given SurveySparrow's conversational form design

아쉬운 점

  • Conversational UI is pre-scripted, not adaptive AI—no real-time follow-up probing based on what a respondent says
  • No voice AI interview capability
  • No transparent, publishable prompt/methodology behind the question logic

Typeform

Brand Awareness Survey Template

A polished, design-forward brand awareness template known for Typeform's one-question-at-a-time interface. It covers standard awareness metrics but is a fixed-form template rather than an interview format that adapts to individual respondents.

잘하는 점

  • Strong design and one-question-at-a-time UX that reduces respondent fatigue
  • Well-known template format that's easy to brand and customize visually
  • Simple to share and embed across channels

아쉬운 점

  • No adaptive AI follow-up questions—flow is fixed regardless of respondent answers
  • No screen-share or guided task capability for deeper behavioral observation
  • No automated quality scoring of individual responses or auto-generated analytical reports

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