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Product-Market Fit & Competitive Differentiation Assessment

Measures product essentiality using the Sean Ellis PMF framework alongside competitive switching risk and perceived differentiation to guide product strategy and roadmap prioritization.

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질문 23개 · 약 10분
Q01
메시지

Welcome to this product experience survey. We are interested in understanding how you use this product and how it compares to alternatives. There are no right or wrong answers — we are looking for your honest opinions. Your responses are confidential, will be reported only in aggregate, and will be used internally to inform product decisions. Participation is voluntary and you may stop at any time. Estimated completion time: 11 minutes.

Q02
객관식

How long have you been using this product?

  • Less than 1 month
  • 1–3 months
  • 3–6 months
  • 6–12 months
  • 1–2 years
  • More than 2 years
Q03
객관식

How would you feel if you could no longer use this product?

  • Very disappointed
  • Somewhat disappointed
  • Not disappointed
Q04
객관식

Which of the following best describes the alternatives you currently use or have considered for the same tasks?

  • Another dedicated product
  • Built-in tools from a larger platform
  • Manual process or spreadsheets
  • In-house or custom-built solution
  • Combination of several tools
  • I am not aware of viable alternatives
  • Other (please specify)
Q05
메시지

The next five questions ask you to rate this product on specific attributes. Please consider your overall experience.

Q06
순위 매기기

Please rank the following reasons you choose this product over alternatives, from most to least important.

  1. Ease of use
  2. Reliability
  3. Specific features
  4. Integrations and ecosystem
  5. Price and value
  6. Security and privacy
드래그하여 순위 지정
Q07
장문형

In one or two sentences, what makes this product essential for you — or what keeps it from being essential?

Q08
객관식

Which of the following best describes your current role?

  • Individual contributor
  • Team lead or manager
  • Executive or founder
  • Student
  • Consultant or freelancer
  • Other (please specify)
Q09
메시지

Thank you for completing this survey. Your feedback directly informs our product roadmap and improvement priorities. We appreciate your time.

Q10
객관식

In the past 4 weeks, approximately how often did you use the product?

  • Several times a day
  • Daily
  • Several times a week
  • Once a week
  • Less than once a week
  • Not at all in the past 4 weeks
Q11
의견 척도

How difficult would it be to replace this product with an alternative today?

척도: 1 – 7
최소:Not at all difficult최대:Extremely difficult
Q12
의견 척도

Compared to alternatives you have used or considered, how unique is the value this product provides?

척도: 1 – 7
최소:Not at all unique최대:Extremely unique
Q13
의견 척도

How would you rate this product on ease of use?

척도: 1 – 7
최소:Very poor최대:Excellent
Q14
AI 인터뷰

We'd like to explore your experience a bit further. An AI moderator will ask you a couple of follow-up questions about your reliance on this product and how it compares to alternatives.

Q15
객관식

How many employees work at your organization?

  • Just me
  • 2–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001+
Q16
객관식

What is your primary way of accessing the product?

  • Web browser
  • iOS app
  • Android app
  • Desktop app
  • Browser extension
  • API or CLI
  • Other (please specify)
Q17
객관식

In a typical week, approximately how much time does this product save you?

  • None / not applicable
  • Less than 30 minutes
  • 30–60 minutes
  • 1–3 hours
  • More than 3 hours
Q18
의견 척도

How would you rate this product on reliability and uptime?

척도: 1 – 7
최소:Very poor최대:Excellent
Q19
객관식

Where do you primarily work?

  • North America
  • Europe
  • Asia
  • Latin America
  • Middle East
  • Africa
  • Oceania
  • Prefer not to say
Q20
의견 척도

How likely are you to switch away from this product in the next 3 months?

척도: 1 – 7
최소:Very unlikely최대:Very likely
Q21
의견 척도

How would you rate this product on depth and quality of features?

척도: 1 – 7
최소:Very poor최대:Excellent
Q22
의견 척도

How would you rate this product on speed and performance?

척도: 1 – 7
최소:Very poor최대:Excellent
Q23
의견 척도

How would you rate this product on value for its price?

척도: 1 – 7
최소:Very poor최대:Excellent

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

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이 템플릿을 선택하는 이유

  • Combines the classic Sean Ellis 'how would you feel if you could no longer use this' PMF question with dedicated switching-risk and differentiation items (replacement difficulty, likelihood to switch, uniqueness of value) in one template
  • Includes a ranked-choice question on reasons for choosing the product over alternatives plus a five-attribute rating block (ease of use, reliability, features, speed, value), giving structured competitive benchmarking data
  • Adds an open-text question on what makes the product essential, followed by an AI follow-up interview segment that can probe deeper on switching behavior and differentiation in the respondent's own words
  • Captures firmographic context (role, company size, work location) so PMF and competitive-risk signals can be segmented by customer type

SurveyMonkey

Competitive Differentiation Survey Template

A ready-to-field template focused specifically on how customers perceive a product versus competitors. It's built for straightforward benchmarking rather than for measuring core product-market fit (essentiality, switching risk) in the Sean Ellis sense. Good as a narrow differentiation snapshot, not a combined PMF-plus-competitive-risk instrument.

잘하는 점

  • Purpose-built for competitive perception/differentiation questions
  • Backed by a large, well-established survey platform with broad template library and distribution tools
  • Likely easy to deploy quickly given SurveyMonkey's self-serve template model

아쉬운 점

  • No adaptive AI follow-up interviewing — respondents answer fixed questions with no dynamic probing
  • No voice AI interview option or guided screen-share tasks
  • No published methodology for how differentiation questions are worded or scored, and no automated per-response quality scoring

SurveySparrow

Product-Market Fit Survey Template

A dedicated PMF survey template, presumably built around the standard 'how would you feel if you could no longer use' question set. It targets product-market fit specifically but does not appear to integrate competitive switching-risk or differentiation scoring into the same instrument. Useful as a single-purpose PMF form rather than a combined strategy assessment.

잘하는 점

  • Focused specifically on the PMF use case, likely following the standard Sean Ellis framing
  • Conversational/chat-style survey format is a known SurveySparrow strength
  • Part of a broader survey platform with automation and distribution features

아쉬운 점

  • Static question flow — no adaptive AI-driven follow-up interviews or voice AI interviews
  • No mention of competitive differentiation or switching-risk measurement alongside PMF
  • No transparent prompt library or automated quality scoring of open-ended responses

Typeform

Product-Market Fit (PMF) Survey Template

Typeform's PMF template applies its signature one-question-at-a-time conversational form style to the classic Sean Ellis PMF question set. It is well designed for engagement and completion rates but is a fixed-form instrument without built-in competitive benchmarking or interview-style follow-up. Best suited to teams wanting a quick, polished PMF pulse rather than a fuller strategic assessment.

잘하는 점

  • Polished, high-completion conversational form design Typeform is known for
  • Directly modeled on the standard PMF question framework
  • Easy embedding and integration options typical of the Typeform ecosystem

아쉬운 점

  • No AI moderator or adaptive follow-up questioning — all questions are pre-scripted
  • No voice interview or guided task/screen-share capability
  • No differentiation/switching-risk module or automated response quality scoring built into the template

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