Online Interest & Hobby Sharing Behavior Survey

Hi! We're trying to understand how people share their hobbies and interests online — where you post, what stops you, and what you wish worked better. Your responses are completely confidential and anonymized. This takes about 5-6 minutes and there are no wrong answers.

In the last 30 days, where have you shared content, comments, or posts related to a personal hobby or interest?

• Reddit
• Discord
• Facebook Groups
• Instagram
• TikTok
• A niche forum or fan site
• None of these — I mostly read or watch, I don't post

In a typical week, how often do you actively post, comment, or reply in an online interest community (not just scrolling)?

• Never
• Less than once a week
• A few times a week
• Daily
• Multiple times a day

Thinking about the online community where you're most active around a hobby or interest, how much do you agree with each statement?

Rank these reasons for why you share your interests online, from most to least true for you.

1. To get advice or recommendations
2. To show off something I made or found
3. To connect with people who get it
4. To help others who are newer to the interest
5. To keep a record for myself
6. To build a reputation or following

When choosing where to share a hobby or interest, which of these matters most to you, and which matters least?

• Feeling safe from harsh judgment or trolling
• How knowledgeable other members seem
• How active and responsive the community is
• Anonymity or privacy controls
• Ease of finding the right group or thread
• Quality of moderation
• How visually appealing the platform is

Overall, how satisfied are you with your primary online community for this interest?

Ask the respondent to describe the last specific time they thought about posting something related to their hobby online but hesitated or didn't — what was the content, what stopped them, and what would have made them post it anyway. Then probe the flip side: describe a time sharing online genuinely went well and made them want to keep participating. If they said they never post, focus entirely on what would need to change for them to post even once.

In a few words, what's the hobby or interest you spend the most time discussing online?

What's the biggest reason you hold back from sharing more about your interests online?

• Worried about negative comments or judgment
• Don't think what I'd share is interesting enough
• Don't have time to engage properly
• Not sure where the right community is
• Privacy or safety concerns
• I already share as much as I want to

Which age range are you in?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

Which category best fits the interest you discuss most online? (Optional — helps us group results)

• Gaming
• Fandom/Media
• Sports
• Arts & Crafts
• Fitness & Health
• Tech & Coding
• Food & Cooking
• Music
• Other / Prefer not to say

That's everything — thank you for sharing how you share! Your responses will be combined with others to help design communities and features that actually make people want to participate, not just scroll.