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Electronics Retailer Shopping Experience Survey

Evaluates how customers research, compare, and buy consumer electronics from your store — covering website usability, price perception, and trust in shipping/support — with an AI follow-up that reconstructs the real decision journey behind their most recent purchase. Built for e-commerce and electronics retail teams optimizing conversion and retention.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share your recent electronics shopping experience with us! Your responses are completely confidential and anonymized. This helps us make research, checkout, and delivery easier. About 5 minutes.

Q02
객관식필수

What type of electronic product did you most recently purchase from us?

  • Laptop or computer
  • Smartphone or tablet
  • TV or home theater
  • Audio (headphones, speakers)
  • Smart home device
  • Gaming hardware
  • Other
Q03
객관식필수

Where did you research this product before buying it here?

  • Our website or app
  • Search engines
  • Manufacturer's website
  • Review sites (e.g., CNET, RTINGS)
  • Social media or influencer content
  • In-store browsing at another retailer
  • Friends or family recommendation
Q04
매트릭스필수

Thinking about your most recent purchase, how well did each part of the experience go?

6개 행 × 5개 열
  • Finding the product you wanted
  • Comparing specs or models
  • Checkout process
  • Shipping speed
  • Product arrived as described
  • 외 1개
열: Very poor · Poor · Okay · Good · Very good
Q05
의견 척도필수

How likely are you to recommend this retailer to a friend shopping for electronics?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q06
가격 민감도(Van Westendorp)필수

Thinking about (Replace with product category, e.g., 'wireless noise-cancelling headphones') from a retailer like ours, please answer honestly:

  • At what price would you consider this product so cheap that you'd question its quality?
  • At what price would you consider this product a bargain — a great buy for the money?
  • At what price would you consider this product starting to feel expensive, though you'd still consider buying it?
  • At what price would you consider this product too expensive to consider buying?
Q07
최선·최악 선택형(MaxDiff)필수

When choosing where to buy electronics online, which of these factors matter most to you, and which matter least?

  • Lowest price
  • Fast, free shipping
  • Easy returns policy
  • Detailed product specs and comparisons
  • Customer reviews and ratings
  • Live chat or phone support
  • Wide selection of brands
  • Loyalty or rewards program
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q08
AI 인터뷰

Reconstruct the respondent's actual decision path for their most recent electronics purchase: what almost stopped them from buying (price, uncertainty about specs, shipping time, trust), what tipped them into completing checkout, and whether they compared us against another retailer along the way. If they rated shipping or support poorly in the earlier ratings, probe exactly what went wrong and what resolution they expected.

Q09
객관식필수

How likely are you to buy your next electronics purchase from us again?

  • Definitely will
  • Probably will
  • Not sure
  • Probably won't
  • Definitely won't
Q10
장문형

Is there anything about researching, buying, or receiving electronics from us that we should fix first?

Q11
객관식

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
객관식

How would you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
메시지

That's everything — thank you! Your answers feed directly into a report on where we can smooth out the electronics shopping journey.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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차별화 포인트

  • Includes a matrix question covering website usability, price perception, and trust in shipping/support in one structured block
  • Features an AI follow-up interview that reconstructs the respondent's actual decision path for their most recent electronics purchase, going beyond static rating questions
  • Combines Van Westendorp price sensitivity and MaxDiff prioritization of purchase-decision factors, giving quantifiable pricing and trade-off data alongside qualitative journey reconstruction
  • Ends with an automated report generation step, turning raw responses directly into a report on where the purchase journey breaks down or succeeds

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