GLP-1 Weight Loss Wardrobe Resizing & Shopping Habits Survey

Thanks for taking part! This survey is about how your body size changes (from GLP-1 medications like Ozempic, Wegovy, or Zepbound) have affected your clothing and shopping habits. Everything is confidential — about 6-8 minutes.

Which best describes your experience with GLP-1 medications for weight management?

• Currently taking one
• Took one in the past but stopped
• Never taken one, but considering it

How long have you been taking (or did you take) GLP-1 medication?

• Less than 3 months
• 3-6 months
• 6-12 months
• More than 12 months
• No longer taking / stopped

How much has your clothing size changed since starting GLP-1 medication?

• No noticeable change
• Dropped 1 size
• Dropped 2 sizes
• Dropped 3+ sizes
• Increased in size
• Not sure yet

How confident are you that you know your correct clothing size when shopping today?

In the last 3 months, how many times have you bought new clothing specifically because your previous size no longer fit?

• Never
• Once
• 2-3 times
• 4-6 times
• More than 6 times

Thinking about money spent on new or resized clothing since your body size changed, how would you split $100 across these categories?

• Everyday/casual wear
• Workwear/professional attire
• Activewear
• Outerwear
• Undergarments/intimates
• Tailoring/alterations of existing clothes

How much do you agree with each statement about shopping and fit since your size changed?

What have you done with clothing that no longer fits? Select all that apply.

• Donated it
• Sold it (resale/consignment)
• Had it tailored/altered
• Kept it in case my size changes back
• Threw it away
• Given it to family or friends

Where do you MOST often shop for clothing now that your size has changed?

• Online retailers (new)
• In-store at usual retailers
• Resale/thrift stores (in-person or online)
• Tailor or custom clothing service
• Borrowing from family or friends

Rank these challenges of resizing your wardrobe from biggest to smallest.

1. Cost of buying all new clothes
2. Finding the right size or fit
3. Not knowing if my size will keep changing
4. Time it takes to shop
5. Emotional attachment to old clothes
6. Lack of size availability in stores

Explore the real story behind how this person is handling their changing body size and wardrobe. Probe why they chose to buy new clothes, alter existing ones, or wait (anchor on their answer to the challenges ranking and the purchase-frequency question). Dig into the emotional side — how it feels to try on clothes now, any hesitation about committing to a new size, and what would make the process easier. If they say their size hasn't changed yet, ask what they anticipate doing when it does.

Almost done — just a few quick questions about you to help us understand patterns across groups.

What is your age range?

• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

What is your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

What is your annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

Thank you so much for sharing your experience! Your answers will help apparel brands and retailers better serve shoppers going through size changes.