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Website Visitor Demographics & Buyer Intent Survey

Profiles who is actually visiting your website — role, company size, industry, and buying stage — alongside purchase intent signals your sales team can act on. An AI follow-up interview digs into the real trigger behind today's visit so revenue teams can prioritize and route leads instead of guessing from traffic data alone.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for stopping by! We'd love to understand who visits our site and what brings you here — it helps us build a better experience for people like you. Your responses are completely confidential and anonymized. This will take about 7 minutes.

Q02
객관식필수

What best describes your main reason for visiting our website today?

  • Researching a problem or solution
  • Comparing vendors or products
  • Looking for pricing information
  • Following up on a conversation with sales
  • Checking on an existing account or order
  • Just browsing / no specific reason
Q03
객관식필수

Which of these best describes where you are in the process of choosing a solution like ours?

  • Just becoming aware of the problem
  • Actively researching options
  • Comparing a short list of vendors
  • Ready to make a decision soon
  • Already a customer
Q04
드롭다운필수

Which industry best describes your organization?

  • Technology / Software
  • Financial Services
  • Healthcare
  • Retail / E-commerce
  • Manufacturing
  • Education
  • Professional Services
  • Government / Nonprofit
  • Other
Q05
객관식필수

How many employees work at your organization?

  • 1-10
  • 11-50
  • 51-200
  • 201-1,000
  • 1,001-5,000
  • More than 5,000
Q06
객관식필수

What best describes your role in a purchase decision for this type of product or service?

  • Final decision maker
  • Strong influence on the decision
  • Researcher gathering options for others
  • No involvement in purchasing decisions
Q07
의견 척도필수

How likely are you to purchase from us in the next 3 months?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
AI 인터뷰

Dig into what actually brought this specific visitor to the site today and what would move them closer to a purchase. Anchor on their stated buying stage and purchase-likelihood rating: if they rated intent high, uncover the specific trigger event and timeline; if low, uncover what's blocking them or whether they're the wrong audience entirely. If they said 'just browsing,' gently probe whether there's an underlying need they haven't articulated yet.

Q09
매트릭스

How important is each of the following when you evaluate a company like ours?

5개 행 × 5개 열
  • Price / value for money
  • Product features and capabilities
  • Customer support and service
  • Brand reputation and reviews
  • Ease of getting started
열: Not important · Slightly important · Important · Very important · Critical
Q10
객관식

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
Q11
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
Q12
단문형

What city and country are you located in? (Feel free to leave this blank.)

Q13
메시지

That's everything — thank you for sharing this! Your answers help our sales and marketing teams understand who's on our site and serve you (and future visitors like you) better.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Pairs firmographic and role questions (industry, company size, purchase-decision role) with explicit buyer-intent signals like buying stage and purchase likelihood in the next 3 months, so sales can prioritize rather than just profile.
  • Includes an AI follow-up interview that probes the specific trigger behind that visitor's session today — going beyond static multiple-choice categories to actual context sales can act on.
  • A matrix question captures which evaluation factors matter most to that visitor, adding a prioritization layer static demographic surveys don't offer.
  • Frames age, gender, and location as optional and skippable, and opens/closes with conversational chat messages rather than a cold form.

QuestionPro

Internet or website demographics survey questions + sample questionnaire template

This is presented as a sample questionnaire and question-list resource on website demographics rather than a ready-to-field template with built-in logic. It covers similar ground — who visits a site and basic profiling — but stops at static question categories. There's no mention of buyer-intent scoring or follow-up probing tied to today's visit.

잘하는 점

  • Backed by an established survey platform with broad question-type and logic support
  • Offers a structured starting list of website-demographic questions for quick customization
  • Likely supports standard distribution and basic reporting features common to QuestionPro's platform

아쉬운 점

  • No adaptive AI follow-up interview to dig into why a specific visitor is on the site today
  • No automated per-response quality scoring or voice AI interview option
  • No published transparent prompt methodology — it's a fixed question list, not an interview flow

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