Consumer Preference-Sharing Willingness & Value Exchange Survey

Welcome! This survey explores how you feel about sharing your personal preferences with brands. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. The survey takes approximately 10 minutes to complete. By continuing, you agree to participate.

How often do you shop online with brands that offer a user account or loyalty program?

• Daily or almost daily
• A few times a week
• A few times a month
• Once a month or less
• Rarely or never

What is the single biggest reason you hesitate to share your preferences with a brand?

• Privacy or security concerns
• Fear my data will be sold or shared with third parties
• Receiving too many messages afterwards
• Irrelevant or overly pushy offers
• Difficulty viewing, editing, or deleting my data
• It takes too much time
• I don't see enough value in return
• I prefer to stay anonymous
• Other (please specify)

How important is it that a brand has a clear, easy-to-read privacy policy before you share your preferences?

Based on your responses in this survey, is there anything else you'd like to share about how brands could make preference sharing more worthwhile for you?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

Thank you for your time — your responses have been recorded and will be used to improve how brands handle preference sharing. All answers are confidential and reported only in aggregate.

How willing are you to share your personal preferences with a brand you currently use?

Please rank the following benefits from most to least motivating when deciding whether to share your preferences with a brand.

1. Immediate discount
2. Loyalty points or cashback
3. More relevant product recommendations
4. Early access or limited-edition offers
5. Free shipping or service upgrades

How important is it that you can view, edit, or delete the preferences you have shared at any time?

We'd like to understand your thinking in a bit more depth. An AI moderator will ask you a couple of follow-up questions about your preference-sharing experiences and expectations.

How do you describe your gender?

• Woman
• Man
• Non-binary
• Prefer not to say

How likely are you to opt in to a brand's preference-sharing program if one were offered to you today?

What is the minimum discount that would make sharing your preferences worthwhile?

• 5% off
• 10% off
• 15% off
• 20% off
• 25% off
• 30% or more off
• No discount would persuade me

How important is it that the brand guarantees your data will not be sold or shared with third parties?

Where do you currently live?

• United States
• United Kingdom
• Canada
• European Union / EEA
• Australia / New Zealand
• India
• Southeast Asia
• East Asia
• Latin America
• Middle East / North Africa
• Sub-Saharan Africa
• Caribbean / Pacific Islands
• Other / Prefer not to say

Which of the following types of preferences would you consider sharing with a brand you use? Select all that apply.

• Product interests or categories
• Size, color, or style preferences
• Budget or price sensitivity
• Communication channel or frequency
• Shopping occasions (e.g., gifts, back-to-school)
• Location for store or inventory availability
• Health or fitness preferences (non-medical)
• Other (please specify)
• I wouldn't share any preferences

How important is it that the brand is transparent about exactly how your preferences will be used?

What is the highest level of education you have completed?

• Less than high school
• High school or equivalent
• Some college / associate degree
• Bachelor's degree
• Postgraduate degree
• Prefer not to say

How important is it that you can opt out and have all your preference data removed at any time?

Which of the following best describes your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker / Caregiver
• Unemployed and seeking work
• Not seeking work
• Retired
• Prefer not to say