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Product & Service Design Feedback Survey

Captures how people actually use your product or service, which features matter most, and where the experience breaks down — with an AI follow-up that digs into the specific moment a respondent got stuck or frustrated. Built for product, UX, and service design teams shaping a roadmap.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 11개 · 약 6분
Q01
메시지

Thanks for taking a few minutes to help us improve the product/service you use! We want to understand what's working, what's not, and what to build next. Your responses are completely confidential and anonymized. About 5-6 minutes, and there are no wrong answers.

Q02
객관식필수

In the last 30 days, how often have you used the product/service?

  • Daily
  • A few times a week
  • About once a week
  • A few times this month
  • Once or not at all
Q03
매트릭스필수

How would you rate the product/service on each of the following?

5개 행 × 5개 열
  • Ease of use
  • Reliability (works as expected)
  • Value for the price
  • Quality of support/help when needed
  • Overall design and feel
열: Poor · Fair · Good · Very good · Excellent
Q04
최선·최악 선택형(MaxDiff)필수

From this list of possible improvements, which would matter most and least to you?

  • (Replace with feature A, e.g. faster load times)
  • (Replace with feature B, e.g. mobile app)
  • (Replace with feature C, e.g. better customer support)
  • (Replace with feature D, e.g. lower price/more flexible plans)
  • (Replace with feature E, e.g. more customization options)
  • (Replace with feature F, e.g. integrations with other tools)
  • (Replace with feature G, e.g. simpler onboarding)
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q05
의견 척도필수

How likely are you to recommend this product/service to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q06
객관식

Which best describes the main job you're using this product/service to get done?

  • (Replace with use case A, e.g. managing daily tasks)
  • (Replace with use case B, e.g. collaborating with a team)
  • (Replace with use case C, e.g. tracking performance/data)
  • (Replace with use case D, e.g. serving my own customers)
Q07
AI 인터뷰

Focus on the respondent's lowest-rated attribute from the ratings battery or the improvement they ranked as mattering most. Ask them to walk through the last specific time it caused a problem: what they were trying to do, exactly where it broke down, and what they did instead. If they can't recall a concrete instance, ask what would need to change for it to actually affect their decision to keep using the product/service.

Q08
순위 매기기

Rank these potential changes in the order you'd most want to see them shipped.

  1. (Replace with change A, e.g. redesigned dashboard)
  2. (Replace with change B, e.g. new pricing tier)
  3. (Replace with change C, e.g. faster support response)
  4. (Replace with change D, e.g. new integration)
드래그하여 순위 지정
Q09
객관식

Which best describes your role?

  • Individual contributor
  • Team lead / manager
  • Director / senior leader
  • Owner / founder
  • Prefer not to say
Q10
객관식

How large is your organization?

  • Just me
  • 2-10 people
  • 11-50 people
  • 51-200 people
  • 201+ people
  • Prefer not to say
Q11
메시지

That's everything — thank you! Your ratings and comments will feed directly into our product roadmap and design priorities for the next release.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a ratings battery (multiple-choice usage frequency, attribute matrix, opinion-scale recommend question) plus an AI follow-up interview that automatically targets each respondent's lowest-rated attribute or point of friction, instead of leaving that detail unexplored
  • Combines quantitative prioritization tools (MaxDiff and ranking exercises on possible improvements) with open-ended probing, so you get both 'what matters most' and 'why' in one flow
  • Segments responses by job-to-be-done, role, and organization size, so roadmap priorities can be cut by user segment, not just averaged across everyone
  • Automatically compiles ratings, rankings, and AI-probed comments into a single report, with transparent, viewable prompts for how the follow-up questioning worked

QuestionPro

Product/Service Design Survey Template

A fielding-ready survey template covering product/service design feedback, comparable in scope to standard satisfaction and usage surveys. It relies on fixed question sets rather than dynamic probing, so follow-up depends on how many optional open-text boxes are built in manually. Reporting is handled through QuestionPro's standard analytics dashboards.

잘하는 점

  • Purpose-built template specifically for product/service design feedback
  • Backed by an established survey platform with broad question-type support and analytics
  • Likely customizable within QuestionPro's builder before fielding

아쉬운 점

  • No adaptive AI interview that follows up on a respondent's specific low-rated attribute or moment of frustration
  • No voice AI interview option
  • No published per-response quality scoring or transparent AI prompt methodology

Jotform

Product Design Questionnaire Form Template

A static form template for gathering product design questionnaire responses, built on Jotform's general-purpose form builder. It's easy to customize and embed but functions as a fixed question set rather than a survey engine with branching interview logic. Good for simple intake, less suited to deep exploratory feedback.

잘하는 점

  • Simple, quick-to-deploy form builder with drag-and-drop customization
  • Broad library of integrations typical of Jotform's ecosystem
  • Low barrier to entry for teams wanting a basic feedback form

아쉬운 점

  • Static question list with no adaptive AI follow-up probing on frustration points
  • No voice AI interview or guided screen-share task capability
  • No automated per-response quality scoring or auto-generated insight reports

SurveySparrow

Product Design Survey Questionnaire

A conversational-style survey template aimed at product design feedback and market research, fitting SurveySparrow's chat-like UI strength. It offers a more engaging respondent experience than plain forms but still uses pre-set question flows rather than AI-generated follow-ups tailored to each answer. Reporting relies on SurveySparrow's standard dashboards.

잘하는 점

  • Conversational UI designed to feel more engaging than a traditional form
  • Positioned for market research use cases beyond just internal feedback
  • Supports typical question types (rating, choice, ranking) for design feedback

아쉬운 점

  • No adaptive AI interview digging into a respondent's specific low-rated attribute or breakdown moment
  • No voice AI interview option
  • No transparent, published AI prompt methodology or automated quality scoring per response

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