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Dealer Evaluation of Supplier Support Survey

Captures how dealers rate a supplier across order fulfillment, rep responsiveness, training, and marketing support, then uses a best-worst trade-off to surface which support gaps matter most. An AI follow-up interview digs into the reasoning behind the dealer's lowest rating or recommendation score, uncovering specific incidents rather than vague dissatisfaction.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share honest feedback on your experience as a dealer for (Replace with supplier name). Your input directly shapes how they support dealers like you. Your responses are completely confidential and anonymized. This should take about 6 minutes.

Q02
객관식필수

How long has your dealership carried (Replace with supplier name)'s products?

  • Less than 1 year
  • 1-3 years
  • 3-7 years
  • More than 7 years
Q03
매트릭스필수

Rate (Replace with supplier name) on each area of dealer support below.

7개 행 × 5개 열
  • Order accuracy and fulfillment
  • On-time delivery
  • Responsiveness of your sales or account rep
  • Technical and product support
  • Marketing and co-op support
  • 외 2개
열: Poor · Below average · Average · Good · Excellent
Q04
의견 척도필수

How likely are you to recommend (Replace with supplier name) to another dealer considering a similar product line?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q05
객관식필수

In the last 90 days, how often did an order from (Replace with supplier name) arrive incomplete or incorrect?

  • Never
  • Once
  • 2-3 times
  • 4 or more times
Q06
평점 척도필수

When you have an urgent issue, how easy is it to reach someone at (Replace with supplier name) who can actually resolve it?

범위: 1 – 5
최소:Very difficult최대:Very easy
Q07
최선·최악 선택형(MaxDiff)필수

Which of these areas most needs improvement from (Replace with supplier name), and which needs it least?

  • Faster order fulfillment
  • More responsive account rep
  • Better technical and product training
  • Increased marketing and co-op support
  • Simpler claims and returns process
  • More competitive pricing or terms
  • Better new-product onboarding
  • More reliable delivery windows
세트별 최선·최악 선택최선:Most needs improvement최악:Least needs improvement
Q08
객관식필수

Over the next 12 months, do you expect your inventory commitment to (Replace with supplier name) to increase, stay the same, or decrease?

  • Significantly increase
  • Increase
  • Stay about the same
  • Decrease
  • Significantly decrease
Q09
AI 인터뷰

Ask the dealer about the specific area they rated lowest in the support battery or gave as their top improvement priority. Get them to describe a recent, concrete incident: what happened, how the supplier responded, and what the ideal resolution would have looked like. If their recommendation score was 6 or below, also probe what would need to change for them to raise it, and whether they've considered reducing orders or switching suppliers as a result.

Q10
장문형

What's one change (Replace with supplier name) could make that would most improve your experience as a dealer?

Q11
객관식

How many active dealer locations does your business operate?

  • 1
  • 2-5
  • 6-15
  • More than 15
  • Prefer not to say
Q12
객관식

Which region is your primary dealership located in?

  • (Replace with Region A)
  • (Replace with Region B)
  • (Replace with Region C)
  • (Replace with Region D)
  • Prefer not to say
Q13
메시지

That's everything — thank you for the candid feedback. Your responses will be compiled into a dealer support report used to prioritize improvements and share back with your account team.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Uses a matrix rating across order fulfillment, rep responsiveness, training, and marketing support, then a best-worst (max-diff) trade-off to pinpoint which specific support gap matters most — not just averaged satisfaction scores.
  • Pairs a recommendation/likelihood score and 90-day fulfillment reliability question with an AI follow-up interview that automatically probes the dealer's lowest-rated area for the specific incident behind it, rather than leaving low scores unexplained.
  • Combines closed-ended benchmarking questions with an open long-text 'one change' question and an automated report, so both quantitative gaps and qualitative reasoning are captured in one flow.
  • Free tier available with transparent, viewable AI prompts — no hidden black-box scoring, and no academic-only pricing tier to navigate.

QuestionPro

Dealer evaluation survey template for suppliers

A ready-to-field static survey template covering dealer perceptions of supplier support, close in topic to ours. It benefits from QuestionPro's mature survey engine (logic, reporting), but appears to rely on fixed rating/multiple-choice questions rather than any adaptive dialogue with the dealer.

잘하는 점

  • Purpose-built for dealer-supplier evaluation, so questions map directly to this use case
  • Backed by an established survey platform with skip logic and dashboard reporting

아쉬운 점

  • No adaptive AI follow-up to probe why a dealer gave a low rating — all questions are pre-scripted
  • No mention of a trade-off method (like best-worst scaling) to rank which support areas matter most
  • No published methodology for how responses are scored or summarized

Jotform

Supplier Evaluation Form Template

A generic supplier evaluation form built on Jotform's drag-and-drop builder, aimed at broad supplier assessment rather than dealer-specific support dynamics. It's fielding-ready as a static form but not tailored to dealer support categories like training or marketing co-op support.

잘하는 점

  • Easy to customize visually via Jotform's drag-and-drop form builder
  • Broad applicability across supplier types, not locked to one industry

아쉬운 점

  • Generic supplier form, not structured around dealer-specific support pillars (fulfillment, rep responsiveness, training, marketing)
  • No adaptive or voice AI interview to follow up on a low score with a real incident
  • No built-in trade-off ranking to identify which support gap matters most

SurveySparrow

Supplier Quality Evaluation Form Template

A conversational-style form focused on supplier quality assessment rather than dealer support experience specifically. SurveySparrow's chat-like UI makes it feel more human than a plain form, but it is still a fixed question sequence without true adaptive probing.

잘하는 점

  • Conversational, one-question-at-a-time interface likely improves completion rates
  • Framed around supplier quality metrics, useful for procurement-style evaluation

아쉬운 점

  • Targets supplier quality broadly, not dealer-specific support categories like rep responsiveness or marketing support
  • No adaptive AI interview that digs into the reasoning behind a low score or recommendation
  • No transparent scoring methodology or trade-off ranking of support gaps published

Typeform

Supplier Evaluation Form Template

A clean, conversational one-question-per-screen supplier evaluation form, good for basic satisfaction capture but generic rather than dealer-support specific. It's a static template with no mechanism to chase down the story behind a poor rating.

잘하는 점

  • Polished, distraction-free conversational form design
  • Simple to deploy for general supplier feedback

아쉬운 점

  • Not tailored to dealer support dimensions (fulfillment, training, marketing, rep responsiveness)
  • No adaptive or voice AI follow-up to surface specific incidents behind low scores
  • No best-worst trade-off question to prioritize which support gap needs fixing first

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