QuestionPunkQuestionPunk
무료로 시작하기
모든 템플릿

Insurance Spending, Coverage & Shopping Behavior Survey

Maps what insurance policies people carry, how much they spend and on what, and how they perceive value and price fairness — with an AI follow-up interview that uncovers the real trigger behind a recent or considered provider switch, not just the stated reason.

이 템플릿 사용하기템플릿 더 둘러보기

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to talk about your insurance costs and coverage. Your responses are completely confidential and anonymized. There are no wrong answers — we're just trying to understand real spending and decisions. About 5-6 minutes.

Q02
객관식필수

Which of the following insurance policies do you currently pay for?

  • Auto insurance
  • Homeowners or renters insurance
  • Health insurance
  • Life insurance
  • Pet insurance
  • Travel insurance
  • Disability insurance
  • None of these
Q03
점수 배분필수

Thinking about your total monthly insurance spending, how is it split across these categories? (Should add up to 100)

  • Auto
  • Home / Renters
  • Health
  • Life
  • Other
100점 배분
Q04
의견 척도필수

Overall, how would you rate the value you get for what you pay in insurance premiums?

척도: 1 – 7
최소:Very poor value최대:Excellent value
Q05
객관식필수

In the last 12 months, have you switched providers for any of your insurance policies?

  • Yes, I switched at least one policy
  • No, but I'm currently considering it
  • No, and I haven't considered it
Q06
객관식

In the last 12 months, how many times did you actively compare quotes from other insurers?

  • Never
  • Once
  • Two or three times
  • Four or more times
Q07
가격 민감도(Van Westendorp)

Thinking about a standard auto insurance policy with typical coverage limits, tell us your price thresholds.

  • At what annual premium would this auto insurance policy be so cheap you'd doubt its quality or coverage?
  • At what annual premium would this auto insurance policy feel like a bargain for the coverage you get?
  • At what annual premium would this auto insurance policy start to feel expensive, though still worth considering?
  • At what annual premium would this auto insurance policy be so expensive you would not buy it?
Q08
최선·최악 선택형(MaxDiff)필수

When choosing or renewing an insurance policy, which of these factors matter most to you, and which matter least?

  • Monthly or annual premium price
  • Breadth of coverage
  • Speed and ease of filing claims
  • Customer service quality
  • Discounts for bundling policies
  • Reputation and financial stability of the insurer
  • Digital tools for managing my policy
  • Deductible amount
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q09
매트릭스필수

Thinking about your primary insurance provider, how much do you agree with each statement?

5개 행 × 5개 열
  • They are transparent about how pricing is determined
  • Claims are processed quickly and fairly
  • My premium has increased without a clear explanation
  • Customer service is responsive when I need help
  • I fully understand what my policy actually covers
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q10
AI 인터뷰

Using their answer about whether they've switched providers, probe the specific trigger behind that decision: a premium increase, a bad claims experience, a life event, or a competitor's offer. If they said they're 'considering it', dig into what's stopping them from actually switching — hassle, uncertainty about savings, or loyalty. If they haven't switched despite low satisfaction with value, explore what they perceive as the cost of switching (time, paperwork, losing bundling discounts) versus the potential savings.

Q11
객관식

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
객관식

What is your approximate annual household income?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
메시지

That's everything — thank you! Your responses will help us understand how people experience insurance costs and value, and what actually drives switching decisions.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a single policy type: a constant-sum question maps how monthly spend actually splits across all the policies someone carries, not just one line item.
  • Uses a Van Westendorp price-sensitivity module on a standardized auto policy to quantify what people consider fair vs. too expensive, alongside a straight value-for-money rating.
  • Pairs a MaxDiff on decision factors and a matrix on trust/agreement with the current provider so you see both what people say matters and how they rate their insurer against it.
  • The AI follow-up interview digs into the real trigger behind a recent or considered provider switch — surfacing the actual reason (price shock, bad claim experience, a nudge from a friend, etc.) instead of settling for the checkbox reason given in a closed-ended question.

QuestionPro

Health insurance coverage survey questions + sample questionnaire template

This is primarily a question-bank/guide page with sample questions for health insurance coverage and satisfaction, rather than a single ready-to-field survey. It's a reasonable starting point for researchers who want to build their own survey but requires manual assembly and customization. Scope is narrower than ours — it centers on health insurance coverage and satisfaction, not cross-category spending or shopping/switching behavior.

잘하는 점

  • Large, established survey platform with broad question-library resources
  • Sample questions cover general coverage and satisfaction themes that researchers can adapt
  • Backed by a mature survey-building toolset for distribution and basic analysis

아쉬운 점

  • Presented as a static question list/guide, not an adaptive interview — no mechanism to probe deeper on any single answer
  • No automated per-response quality scoring or transparent prompt methodology
  • Focused on health insurance specifically, not the broader multi-policy spending and shopping behavior this template covers

SurveyMonkey

Insurance Expenses Survey Template

A ready-to-field static template focused on insurance expenses, which overlaps directly with the spending side of our topic. It's easy to deploy quickly on a widely-used platform, but it's built as a fixed questionnaire with no mechanism to adapt based on individual answers. It also doesn't appear to address the 'why' behind switching providers in any depth.

잘하는 점

  • Fielding-ready template that can be launched quickly on a familiar, widely-used platform
  • Directly addresses insurance expense tracking, aligning with the spending half of this topic
  • Simple to customize using SurveyMonkey's standard template editor

아쉬운 점

  • Static question set with no adaptive AI follow-up to probe individual responses
  • No voice AI interview option or automated quality scoring of open-ended answers
  • No structured mechanism (e.g., price-sensitivity or trade-off modules) for measuring perceived value or price fairness

SurveySparrow

Car Insurance Survey Template

A conversational-style, fielding-ready template, but scoped specifically to car insurance rather than overall insurance spending and coverage across policy types. Its chat-like format is good for completion rates but is still a fixed script rather than a genuinely adaptive interview. Useful if the research question is auto-insurance-only, but narrower than a full spending/shopping-behavior study.

잘하는 점

  • Conversational, chat-style survey UI that can feel more engaging than a standard form
  • Purpose-built for auto insurance, so questions are tailored to that vertical
  • Fielding-ready template requiring minimal setup

아쉬운 점

  • Limited to car insurance, not the broader cross-policy spending and shopping behavior this template covers
  • Chat-style format is scripted, not adaptive — it doesn't probe the actual reason behind a provider switch beyond pre-set questions
  • No automated quality scoring, price-sensitivity modeling, or transparent AI prompt methodology

설문을 공개할 준비가 되셨나요?

이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.

Use this template무료로 시작하기