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Small Business Customer Satisfaction & Loyalty Survey

Tracks how satisfied customers are with a local or small business — overall experience, specific touchpoints like staff and value, and likelihood to return or recommend — with an AI follow-up that digs into the real story behind each customer's score. Built for owners and managers who want concrete, actionable feedback in under 5 minutes.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks so much for shopping with us! Your responses are completely confidential and anonymized. We'd love your honest feedback on your recent experience — it takes about 7 minutes and directly shapes how we run things.

Q02
의견 척도필수

How likely are you to recommend this business to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q03
객관식필수

In the last 3 months, how often have you visited or purchased from us?

  • This was my first time
  • Occasionally (a couple of times)
  • Regularly (about monthly)
  • Frequently (weekly or more)
Q04
매트릭스필수

Please rate your satisfaction with each part of your experience.

5개 행 × 5개 열
  • Staff friendliness and helpfulness
  • Product or service quality
  • Price and value for money
  • Speed of service
  • Cleanliness and atmosphere
열: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q05
객관식필수

In the last 30 days, did you run into any problem with your order, service, or visit?

  • Yes
  • No
Q06
순위 매기기

Rank these in order of what matters most to you when deciding where to spend your money.

  1. Price
  2. Product or service quality
  3. Customer service
  4. Convenience or location
  5. Atmosphere or experience
드래그하여 순위 지정
Q07
AI 인터뷰

Probe the reasoning behind the respondent's recommendation score. If the score was low (0-6), find out exactly what went wrong, whether it relates to the problem they may have reported, and what specifically would need to change for them to raise it. If the score was high (9-10), pin down the one or two moments that earned that loyalty, in concrete behavioral terms. If they mentioned a problem in the last 30 days, get the full story: what happened, how it was handled, and whether it was resolved to their satisfaction.

Q08
장문형

Is there anything specific we could do differently to improve your experience next time?

Q09
객관식

How did you first discover this business?

  • Word of mouth / friend recommendation
  • Social media
  • Online search
  • Walked or drove by
  • Local advertising or event
Q10
객관식

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer not to say
Q12
메시지

Thank you for taking the time to share this! Your feedback goes straight to the owner and team, and we use it to fix real problems and keep doing what's working.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a static satisfaction score with an AI follow-up interview that automatically probes the reasoning behind each respondent's recommendation rating, so low scores come with real context instead of just a number.
  • Combines a recommendation opinion scale, a touchpoint-by-touchpoint satisfaction matrix, and a ranking question on what drives spending decisions, giving owners both breadth and priority-weighted detail in one short survey.
  • Includes a dedicated open-ended question asking what the business could do differently, paired with the AI probe, so reports surface concrete, actionable next steps rather than raw ratings alone.
  • Designed to be completed in under 5 minutes with friendly chat-style intro/thank-you messages, then rolls up into an auto-generated report — available on a free tier or the $50/mo Business plan.

SurveyMonkey

Customer Satisfaction Survey Template For Small Businesses

A ready-to-field template built specifically for small businesses on an established, widely-used survey platform. It covers standard satisfaction question types but relies on fixed questions rather than any adaptive follow-up. Good for quick deployment and benchmarking against a large existing user base.

잘하는 점

  • Purpose-built small business template on a mature, well-known survey platform
  • Likely benefits from broad distribution options and established survey logic/branching tools
  • Simple to launch quickly given SurveyMonkey's template library and reputation

아쉬운 점

  • Static question set with no adaptive AI follow-up interview to dig into individual responses
  • No voice AI interview or guided screen-share task option
  • No published automated per-response quality scoring or transparent AI prompt methodology

SurveySparrow

FREE Customer Satisfaction Survey Template

A free, conversational-style customer satisfaction template that fits SurveySparrow's chat-like survey format, which can feel more engaging than a traditional form. It's still a fixed set of questions per respondent rather than a dynamically probing interview. Reasonable choice for teams wanting a friendlier UI on a budget.

잘하는 점

  • Conversational, chat-style survey format that may improve completion rates
  • Offered as a free template, lowering the barrier to try it
  • Fits SurveySparrow's mobile-friendly survey delivery

아쉬운 점

  • No adaptive AI follow-up interview — every respondent sees the same fixed question flow
  • No voice AI interview capability
  • No automated per-response quality scoring or transparent prompt disclosure

Jotform

200+ Customer Satisfaction Evaluation Forms

This is a category/listing page of 200+ form templates rather than a single fielding-ready survey, so it functions more as a browsing catalog than a purpose-built small business CSAT instrument. Strength lies in Jotform's flexible drag-and-drop form builder and huge template variety. Users would need to pick and customize a specific form themselves.

잘하는 점

  • Very large template catalog offering many starting points and layout variety
  • Backed by Jotform's flexible drag-and-drop form builder and integrations
  • Good for teams wanting to heavily customize a static form from scratch

아쉬운 점

  • A listing/category page, not a single ready-to-field small-business CSAT template
  • No adaptive AI follow-up interview or voice AI interview option — these are static forms
  • No automated per-response quality scoring or transparent AI methodology

QuestionPro

Customer satisfaction survey questions | Customer satisfaction survey example

Reads more like a guide/example page with sample customer satisfaction questions than a single polished, fielding-ready small business template. It draws on QuestionPro's broader enterprise CX survey platform. Useful for question inspiration, but likely requires assembly into an actual survey before it can be sent to customers.

잘하는 점

  • Backed by QuestionPro's established enterprise survey and CX platform
  • Provides example questions that can inform survey design
  • Likely supports advanced logic and reporting once built out on their platform

아쉬운 점

  • Presented as example questions/guide content rather than a ready-to-send small business template
  • No adaptive AI follow-up interview probing individual respondent reasoning
  • No voice AI interview or automated per-response quality scoring disclosed

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