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Fundraising Event Experience & Donor Motivation Survey

Captures how attendees experienced your fundraising event — pacing, program, and the ask itself — and what actually shaped their decision to give or not. Built for nonprofits and event teams who want donor-level insight beyond a satisfaction score, with an AI follow-up that reconstructs the real moment of the giving decision instead of generic ratings.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 15개 · 약 8분
Q01
메시지

Thank you for coming to the event! Your responses are completely confidential and anonymized. We'd love your honest take on how it went and what shaped your giving decision — it takes about 8 minutes and helps us plan future events.

Q02
객관식필수

Have you attended one of (Replace with Organization Name)'s fundraising events before?

  • First time attendee
  • Attended once before
  • Attended 2-3 times before
  • Attended more than 3 times before
Q03
의견 척도필수

Overall, how would you rate your experience at this event?

척도: 1 – 7
최소:Very poor최대:Excellent
Q04
매트릭스필수

Please rate each part of the event.

5개 행 × 5개 열
  • Venue and setup
  • Program flow and pacing
  • Speakers or entertainment
  • Registration and check-in process
  • Value relative to ticket price
열: Poor · Below average · Average · Good · Excellent
Q05
객관식필수

Did you make a monetary donation at this event, beyond any ticket purchase?

  • Yes, I donated
  • No, but I considered it
  • No, I did not consider it
  • I'm not sure / it was included in my ticket
Q06
최선·최악 선택형(MaxDiff)필수

Thinking about what motivates you to give at events like this, which of these matter most and least to you?

  • Personal connection to someone affected by the cause
  • Trust in how the organization uses funds
  • Feeling moved by a speaker or story at the event
  • Social pressure or wanting to match others' giving
  • Tax benefits of donating
  • Being asked directly by someone I know
  • Enjoying the event enough to want to support it continuing
세트별 최선·최악 선택최선:Most motivating최악:Least motivating
Q07
객관식

What, if anything, made it harder to donate at this event? Select all that apply.

  • Unclear how to donate on the spot
  • Ask amount felt too high
  • Payment process was slow or confusing
  • Wanted more information before giving
  • Already donated earlier this year
  • Didn't feel personally moved to give
Q08
AI 인터뷰

Reconstruct the moment the respondent decided to donate (or not) at this event: what the ask looked like, what almost stopped them, and what tipped the decision either way. If they cited a specific speaker or story, ask what part of it resonated most. If they didn't donate, probe whether it was about this event specifically or their broader giving habits, and what would change their answer next time.

Q09
의견 척도필수

How likely are you to attend a similar event from this organization again?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q10
객관식

Which of these would you be most interested in for staying involved going forward?

  • Attending next year's event
  • Volunteering at future events
  • Becoming a monthly/recurring donor
  • Following on social media or newsletter only
  • Not interested in further involvement
Q11
장문형

Is there anything else you'd like to share about your experience at the event or your reasons for giving (or not)?

Q12
객관식

How would you describe your connection to (Replace with Organization Name)? (Template note: adjust these categories to match your donor segments before launching.)

  • Long-time donor
  • New donor
  • Volunteer
  • Board member or staff
  • Guest of a donor or volunteer
  • No prior connection - just attended
Q13
객관식

What is your age range?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q14
객관식

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
메시지

That's everything — thank you for your time and your support! Your answers will help us plan future events and understand what makes people give.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview step that reconstructs the actual moment a respondent decided to donate (or not) — not just a satisfaction score.
  • Pairs a matrix rating of specific event parts (pacing, program, the ask) with an overall rating-scale, so you see what drove the top-line number.
  • Uses a best-worst trade-off question to rank real donor motivations plus a multiple-choice question isolating what made donating harder, giving actionable levers instead of generic ratings.
  • Extends past the ask itself with return-likelihood, ways-to-stay-involved, and connection/demographic segmentation, so results can be cut by donor type.

Jotform

Gala Dinner Fundraising Event Feedback Form Template

This is a fielding-ready static feedback form built for a gala-style fundraising event, covering general satisfaction items via Jotform's form builder. It's designed for quick deployment and customization rather than probing the specific reasoning behind a donation decision.

잘하는 점

  • Drag-and-drop customization within Jotform's established form builder
  • Broad integration ecosystem for distribution and data collection
  • Quick to deploy for straightforward post-event feedback

아쉬운 점

  • Static question set with no adaptive follow-up to probe why someone did or didn't donate
  • No automated per-response quality scoring or AI-generated insight reports
  • No mechanism to reconstruct the actual decision moment at the ask

QuestionPro

Non Profit Event Participation Survey Questions + Sample Questionnaire Template

This is presented as a sample questionnaire/template covering general nonprofit event participation and engagement, useful as a structural starting point rather than a donation-decision-focused instrument. It sits on an established survey platform with standard reporting.

잘하는 점

  • Broad sample question bank covering general event participation
  • Backed by an established survey platform with analytics and reporting
  • Adaptable across various nonprofit event types, not fundraising-specific only

아쉬운 점

  • Static multiple-choice/rating format with no conversational AI follow-up to reconstruct the donor's decision moment
  • No voice AI interview option or guided screen-share tasks
  • No transparent, inspectable AI prompts or automated per-response quality scoring

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