Post-Purchase NPS & Loyalty Driver Survey
Measures Net Promoter Score and identifies key drivers of recommendation among recent customers, providing actionable insights to improve retention, referrals, and overall customer experience.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
When was your most recent purchase with us?
- Within the past 7 days
- 8–14 days ago
- 15–30 days ago
- 1–3 months ago
- More than 3 months ago
On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?
Which of the following factors most influenced your recommendation score? Please select up to three.
- Product quality
- Price / value for money
- Shipping / delivery speed
- Delivery reliability
- Customer service
- Website / app usability
- Product selection / availability
- Returns / exchanges process
- Promotions or discounts
- Sustainability or brand ethics
- Other (please specify)
What is one thing we could improve about your experience?
What is your age group?
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65+
- Prefer not to say
Thank you for taking the time to share your feedback. Your responses will help us improve your future experience. Have a great day!
Did you experience any issues with your most recent order?
- No issues
- Minor issue, resolved quickly
- Major issue, resolved eventually
- Issue not yet resolved
What is the main reason for the score you just gave?
How would you rate your overall satisfaction with your most recent purchase?
Based on your responses in this survey, is there anything else you would like to share about your experience with us?
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Where do you live?
- United States
- Canada
- United Kingdom
- European Union
- Australia / New Zealand
- Other region
- Prefer not to say
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Goes beyond a single NPS score with an AI follow-up interview that automatically probes 'why did you give that score?' for richer, self-explanatory verbatims
- Combines quantitative measures (0-10 NPS scale, satisfaction rating, multiple-choice driver factors) with open-text follow-ups to surface actionable improvement themes, not just a number
- Includes demographic and purchase-timing context (age group, gender, location, recent purchase date) so retention and referral drivers can be segmented
- Every AI-generated question and follow-up prompt is transparent and viewable, and responses are auto-scored for quality with an auto-generated report, removing manual analysis work
SurveySparrow
Customer Net Promoter Score (NPS) TemplateA ready-to-field NPS template covering the core recommendation question and standard follow-ups. It's built on SurveySparrow's conversational-form UI, which gives a friendlier feel than a static grid, but the flow is templated rather than adaptive. Useful as a quick-deploy option for teams wanting a simple, no-frills NPS survey.
잘하는 점
- Conversational, chat-style form UI that feels more engaging than a traditional grid survey
- Purpose-built specifically for NPS measurement, so setup is fast
- Backed by an established survey platform with broader distribution and reporting tools
아쉬운 점
- Fixed follow-up questions rather than adaptive AI probing tailored to each respondent's score
- No voice-based interview option for richer verbal feedback
- No published per-response quality scoring or transparent prompt methodology
QuestionPro
Net Promoter Score survey template | NPS survey template and questionsA comprehensive NPS template/resource page with sample questions and guidance, positioned within QuestionPro's broader enterprise survey suite. It reads partly as a template and partly as an educational guide on NPS methodology, so the fielding-ready survey itself may need customization. Strong for teams already invested in QuestionPro's analytics ecosystem.
잘하는 점
- Extensive supporting content explaining NPS best practices alongside the template
- Part of a mature enterprise platform with advanced dashboarding and segmentation
- Question bank covers multiple NPS-related question types
아쉬운 점
- Static question list with no adaptive AI follow-up interviewing based on individual responses
- No voice AI interview capability
- Page functions partly as a guide/reference rather than a purely fielding-ready survey instrument
SurveyMonkey
Net Promoter Score Survey TemplateA standard, well-known NPS template on a widely used survey platform, offering quick setup and integration with SurveyMonkey's analytics and benchmarking features. It covers the core recommendation question but relies on static, pre-written follow-ups rather than dynamic questioning. Good for teams wanting a familiar, low-effort starting point.
잘하는 점
- Widely recognized platform with strong reliability and broad integrations
- Built-in benchmarking and reporting features for NPS tracking over time
- Simple, fast setup for teams already using SurveyMonkey
아쉬운 점
- No adaptive AI-driven follow-up questioning — all respondents see the same fixed question set
- No voice AI interview or screen-share task capability
- No transparent, per-question AI prompt methodology or automated quality scoring of responses
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