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Traditional TV & Newspaper Usage Habits Survey

Measures how often people watch TV news and read newspapers, which formats and sources they trust most, and what factors drive their choice of news media — with an AI follow-up that uncovers the real story behind rising or falling engagement. Built for media researchers, broadcasters, and publishers tracking audience shifts.

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샘플 질문

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질문 13개 · 약 7분
Q01
메시지

Hi! We're exploring how people like you keep up with the news — through TV and newspapers. Your responses are completely confidential and anonymized. This should take about 4-5 minutes, and there are no right or wrong answers.

Q02
객관식필수

In the last 7 days, how many days did you watch TV news (broadcast or cable)?

  • 0 days
  • 1-2 days
  • 3-4 days
  • 5-6 days
  • Every day (7 days)
Q03
객관식필수

In the last 7 days, how many days did you read a newspaper, in print or digital form?

  • 0 days
  • 1-2 days
  • 3-4 days
  • 5-6 days
  • Every day (7 days)
Q04
객관식필수

Which format do you use most often to read newspaper content?

  • Print edition
  • Newspaper website
  • Newspaper mobile app
  • Social media links to articles
  • News aggregator app (e.g., Apple News, Google News)
Q05
매트릭스필수

How trustworthy do you find each of the following news sources?

4개 행 × 5개 열
  • Local TV news broadcasts
  • National TV news broadcasts
  • Print newspaper articles
  • Newspaper website or app articles
열: Not at all trustworthy · Slightly trustworthy · Moderately trustworthy · Very trustworthy · Extremely trustworthy
Q06
최선·최악 선택형(MaxDiff)필수

When you choose which news source to use, which factors matter most and least to you?

  • Convenience of access
  • Cost of subscription or access
  • Trust in accuracy
  • Depth of reporting
  • Speed of updates
  • Habit or tradition
  • Recommendations from friends or family
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q07
객관식필수

Compared to a year ago, has the amount of time you spend reading newspapers or watching TV news changed?

  • Increased a lot
  • Increased somewhat
  • Stayed about the same
  • Decreased somewhat
  • Decreased a lot
Q08
의견 척도필수

How likely are you to be watching TV news or reading a newspaper in the same way a year from now?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
AI 인터뷰

Probe the story behind the respondent's reported change in TV news or newspaper usage over the past year: what specific event, habit, or alternative source triggered the increase or decrease, and what would need to happen for the opposite to occur. If usage stayed the same, explore what keeps the habit stable and whether they've ever considered switching.

Q10
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
객관식

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
객관식

What is the highest level of education you have completed?

  • High school or less
  • Some college
  • Bachelor's degree
  • Graduate degree
  • Prefer not to say
Q13
메시지

Thanks so much for sharing your news habits with us! Your responses will help us understand how TV and newspaper audiences are evolving, with the AI follow-up adding the nuance behind the trends.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond frequency tracking with an AI follow-up interview that probes the real story behind rising or falling TV/newspaper engagement, not just a static number.
  • Combines behavioral questions (days watched/read, format preferences) with a trust matrix and a MaxDiff exercise on source-choice factors, giving richer data than simple frequency counts.
  • Includes a year-over-year change question plus a future-likelihood opinion scale, letting researchers quantify both trajectory and expectation of continued habit shifts.
  • Ends with demographic questions (age, gender, education) for segmentation, and every AI probe prompt is transparent and reviewable, unlike opaque or fixed-question templates.

QuestionPro

TV newspaper usage survey questions + Sample questionnaire template

This is a directly comparable, fielding-ready template covering TV and newspaper usage habits. It's a solid static questionnaire for benchmarking frequency and format preferences, but it relies on fixed multiple-choice items rather than any adaptive follow-up. QuestionPro's broader platform pricing is aimed at general survey research, not specifically media researchers.

잘하는 점

  • Purpose-built sample questionnaire specifically for TV and newspaper usage, so questions are topically relevant out of the box
  • Backed by an established, full-featured survey platform with broad distribution and analytics tooling
  • Likely offers standard question types (multiple choice, rating scales) sufficient for basic frequency benchmarking

아쉬운 점

  • No adaptive AI follow-up questioning — respondents can't be probed further on why their habits changed, only what changed
  • No indication of automated per-response quality scoring or auto-generated qualitative reports summarizing open-ended context
  • No transparent, reviewable AI prompt methodology since the template is a fixed question set, not an AI-driven interview

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