QuestionPunkQuestionPunk
무료로 시작하기
모든 템플릿

Advertising Effectiveness & Ad Recall Survey

Measures whether a specific ad gets noticed, understood, and acted on — covering recall, message takeaway, creative appeal, and purchase intent — with an AI follow-up that digs into the real reasons behind stated purchase intent instead of taking the number at face value. Built for marketers testing a campaign, creative concept, or media placement.

이 템플릿 사용하기템플릿 더 둘러보기

샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 15개 · 약 8분
Q01
메시지

Thanks for taking a few minutes to share your reaction to an ad you may have seen recently! Your responses are completely confidential and anonymized. There are no right or wrong answers — we just want your honest impression. About 8 minutes.

Q02
객관식필수

Where have you seen or heard this ad? (Select all that apply)

  • Television
  • Social media
  • Streaming video (pre-roll/mid-roll)
  • Online display/banner
  • Radio or podcast
  • Print or outdoor
  • I haven't seen it before today
Q03
텍스트 하이라이트

Below is the script/copy from the ad. Please highlight any words or phrases that stood out to you — good or bad.

(Replace with the actual ad script, voiceover transcript, or key on-screen copy for the ad being tested. Template note: paste the exact wording respondents were exposed to before launching.)

Q04
의견 척도필수

How memorable was this ad compared to other ads you typically see?

척도: 1 – 7
최소:Not memorable at all최대:Extremely memorable
Q05
객관식필수

In your own words, what do you think this ad was mainly trying to tell you?

  • (Replace with intended message A)
  • (Replace with intended message B)
  • (Replace with intended message C)
  • Something else entirely
  • I'm not sure what it was trying to say
Q06
매트릭스필수

How much do you agree with each statement about this ad?

4개 행 × 5개 열
  • The ad was believable
  • The ad felt relevant to me
  • The ad was different from other ads in this category
  • The ad made me want to learn more about the brand
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
평점 척도필수

Overall, how would you rate this ad?

범위: 1 – 5
최소:Poor최대:Excellent
Q08
의견 척도필수

After seeing this ad, how likely are you to consider this brand the next time you're in the market?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
객관식

Have you done any of the following since seeing this ad? (Select all that apply)

  • Searched for the brand online
  • Visited the brand's website or app
  • Visited a store
  • Talked about the ad with someone
  • Purchased the product
  • None of these
Q10
최선·최악 선택형(MaxDiff)필수

For each set, pick the element that made the ad most appealing to you and the one that made it least appealing.

  • Visuals/imagery
  • Music or sound
  • Core message
  • Spokesperson or characters
  • Humor or tone
  • Brand/logo presence
  • Call to action
  • Pacing/length
세트별 최선·최악 선택최선:Most appealing최악:Least appealing
Q11
AI 인터뷰

Probe the reasoning behind the respondent's likelihood to consider the brand. If they rated it low, find out what specifically made the ad fail to build interest (message, believability, relevance, or fatigue with the category) and whether any competing brand ad does it better. If they rated it high, uncover which specific element of the ad (visual, message, or emotional tone) actually drove that reaction, not just that they liked it generally.

Q12
객관식

In the last 30 days, about how many times do you think you've seen this specific ad?

  • This is the first time
  • 1-2 times
  • 3-5 times
  • 6-10 times
  • More than 10 times
  • Not sure
Q13
객관식

Which age group are you in?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q14
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q15
메시지

That's everything — thank you for your honest feedback! Your responses will be combined with others to help decide whether this ad is ready to run and, if so, where to place it.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a stated purchase-intent score with an AI follow-up interview that probes the actual reasoning behind that number, instead of taking it at face value
  • Combines standard recall and creative-appeal metrics (opinion scale memorability, rating, matrix agreement, max-diff on ad elements) with a text-highlight exercise so respondents mark the exact words/phrases that landed
  • Checks message comprehension in respondents' own words (open-ended takeaway) rather than only multiple-choice recall, reducing false-positive 'recall' from guessing
  • Captures behavioral follow-through (actions taken since seeing the ad) and exposure frequency/channel alongside brand consideration, giving a fuller funnel view from noticing to acting

QuestionPro

27 Advertising Effectiveness Survey Questions + Sample Questionnaire Template

This is primarily a question-bank/guide article listing 27 sample questions rather than a ready-to-field survey instrument. It's useful for inspiration on what to ask, but a researcher would need to assemble and program the actual survey themselves. No mention of adaptive follow-up logic or automated analysis.

잘하는 점

  • Broad question bank covering many angles of ad effectiveness
  • Established survey platform with standard question types (multiple choice, rating, ranking)

아쉬운 점

  • Static question list, not an adaptive interview — cannot probe individual respondents' stated purchase intent in real time
  • No published methodology for how open-ended answers would be scored or analyzed
  • Appears to require manual assembly into a live survey rather than being a one-click fielding-ready template

Typeform

Advertising Effectiveness Survey Template

A ready-to-use, fielding-ready template with Typeform's conversational one-question-at-a-time UI, which likely covers core recall and appeal questions. It's a fixed-question form, so it can't dynamically dig deeper into any individual answer.

잘하는 점

  • Polished, conversational respondent experience out of the box
  • Fielding-ready template (no assembly required, unlike a question list/guide)

아쉬운 점

  • No adaptive AI follow-up — every respondent gets the same fixed question sequence regardless of their answers
  • No automated per-response quality scoring or auto-generated analysis report
  • No voice-based interview or guided screen-share task option for deeper creative testing

설문을 공개할 준비가 되셨나요?

이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.

Use this template무료로 시작하기