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Media Consumption Habits & Platform Preferences Survey

Tracks how people actually spend time across streaming, social, news, podcasts, and print, which factors drive platform and subscription choices, and how much they trust what they consume. An AI follow-up interview digs into the story behind a recent change in habits — a dropped subscription, a new app, or a shift away from a channel — instead of just the stated reason.

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질문 14개 · 약 7분
Q01
메시지

Hi! We're curious how you actually spend time with media day to day — streaming, social, news, podcasts, and more. Your responses are completely confidential and anonymized. There are no right answers, just your real habits. About 6-7 minutes.

Q02
객관식필수

In the last 7 days, which of these have you used, even briefly?

  • Streaming video (Netflix, YouTube, etc.)
  • Social media
  • Podcasts
  • Online news sites or apps
  • Print newspapers or magazines
  • Terrestrial or satellite radio
  • Video games
Q03
슬라이더 매트릭스필수

On a typical day, about how many hours do you spend with each of these?

4개 행, 각 행마다 슬라이더 1개
  • Streaming video
  • Social media
  • Podcasts
  • Online news
슬라이더 0–10최소:0 hours최대:8+ hours
Q04
순위 매기기필수

If you could only keep one type of media for the next year, how would you rank these from most to least essential?

  1. Streaming video
  2. Social media
  3. Podcasts
  4. Online news
  5. Print
  6. Radio
  7. Video games
드래그하여 순위 지정
Q05
객관식필수

What device do you use most often for media?

  • Smartphone
  • Laptop or desktop computer
  • Smart TV or streaming device
  • Tablet
Q06
의견 척도필수

How trustworthy do you find the news content you consume day to day?

척도: 1 – 7
최소:Not at all trustworthy최대:Extremely trustworthy
Q07
최선·최악 선택형(MaxDiff)필수

When choosing which media platform or service to use, which of these matters most to you, and which matters least?

  • Subscription or usage cost
  • Content selection
  • Ad-free experience
  • Personalized recommendations
  • Ease of use
  • Social or community features
  • Original/exclusive content
  • Ability to use offline
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q08
점수 배분필수

Thinking about a typical month, how would you split your media spending (subscriptions, purchases, etc.) across these categories? Use whatever amount feels right — the total just needs to add to 100.

  • Video streaming
  • Music/podcast streaming
  • News subscriptions
  • Gaming
  • Print media
100점 배분
Q09
객관식

Which streaming or media subscriptions do you currently pay for? (Template note: replace with the specific service names relevant to your market before launching.)

  • (Replace with competitor A)
  • (Replace with competitor B)
  • (Replace with competitor C)
  • None currently
Q10
AI 인터뷰

Ask the respondent about the most recent change they made to their media habits — a subscription they added or cancelled, an app they started or stopped using, or a channel they've drifted away from. Reconstruct what triggered the change, what they compared it to, and whether it's stuck. If they say their habits haven't changed at all, probe what would have to happen for them to switch or cut something.

Q11
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q12
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q13
객관식

What is your annual household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000+
  • Prefer not to say
Q14
메시지

Thanks so much for sharing how you spend time with media! Your answers, combined with everyone else's, help shape which content, platforms, and features get built next.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a static checklist by using an AI follow-up interview to dig into the actual story behind a respondent's most recent media habit change — a dropped subscription, a new app, or a shift away from a channel — instead of accepting the stated reason at face value.
  • Covers the full modern media landscape in one flow: streaming, social, news, podcasts, and print, with time-use (slider matrix), a forced ranking of media types, and a constant-sum question on spending allocation across subscriptions.
  • Captures decision drivers and trust directly — a max-diff question on what matters most when choosing a platform, plus an opinion-scale question on trust in news content — so results explain not just what people use but why.
  • Pairs quantitative questions with an open AI-driven conversation and closes with demographic questions, all summarized into an auto-generated report on QuestionPunk's free tier or $50/mo Business plan.

Jotform

Media Consumption Survey Form Template

A ready-to-field, drag-and-drop form template covering general media consumption habits. It's built on Jotform's broad form-builder platform, so it's easy to customize fields and styling, but the questions themselves are static and identical for every respondent.

잘하는 점

  • Drag-and-drop customization within a widely used form builder
  • Easy to embed, share, and integrate with other Jotform tools
  • Likely has a free tier for basic use

아쉬운 점

  • No adaptive follow-up questioning — every respondent sees the same fixed question set
  • No voice AI interview option or automated per-response quality scoring
  • No transparent, published interview prompts or methodology

SurveyMonkey

Media Usage Survey Template

A fielding-ready template from an established survey platform, likely benefiting from SurveyMonkey's broader analytics and benchmarking features. Like most SurveyMonkey templates, it's a fixed question set rather than a conversational or adaptive instrument.

잘하는 점

  • Backed by a mature survey platform with strong distribution and reporting tools
  • Likely includes benchmarking or comparison data across respondents
  • Simple to launch quickly with minimal setup

아쉬운 점

  • No adaptive AI interview to probe the reasoning behind a stated habit change
  • No voice-based interview option
  • No published prompt-level transparency into how questions were generated or scored

SurveySparrow

Social Media Usage Questionnaire

This template focuses specifically on social media usage rather than the broader cross-platform media landscape (streaming, news, podcasts, print) covered by our template. SurveySparrow's conversational chat-style UI is friendlier than a plain form, but questions still follow a fixed, non-adaptive script.

잘하는 점

  • Conversational, chat-like question flow that feels more engaging than a plain form
  • Mobile-friendly design suited to social platforms
  • Quick to deploy for a focused social-media use case

아쉬운 점

  • Narrower scope — social media only, not the full streaming/news/podcast/print picture
  • No adaptive AI follow-up or voice interview to dig into behavior changes
  • No automated quality scoring of individual responses

Typeform

Media Usage Survey Template

A polished, fielding-ready template using Typeform's signature one-question-at-a-time conversational interface, which improves completion rates over dense grids. However, the conversational feel is presentation only — the underlying questions are fixed and not adaptive to individual answers.

잘하는 점

  • Clean, one-question-at-a-time interface known for strong completion rates
  • Good visual design and branding options
  • Established platform with wide integration support

아쉬운 점

  • No true adaptive follow-up — the conversational UI doesn't change question logic based on individual story details
  • No voice AI interview capability
  • No automated per-response quality scoring or transparent prompt methodology

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