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App Store Listing A/B Concept Test

Evaluates two app store listing variants on clarity, appeal, trust, and conversion intent to identify the higher-performing concept. Designed for respondents who have recently browsed or installed apps.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 27개 · 약 12분
Q01
객관식

In the last 3 months, have you installed a new app or signed up for a new online service?

  • Yes
  • No
Q02
메시지

Welcome! Thank you for participating in this study. You will evaluate two app store listing versions and share your honest opinions. This survey takes approximately 12 minutes to complete. There are no right or wrong answers — we are simply interested in your genuine reactions. Your responses are confidential and will be reported only in aggregate. Participation is entirely voluntary, and you may stop at any time. Please imagine you are browsing an app store and review each concept carefully before answering.

Q03
메시지

Please take a moment to carefully review Concept A below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT A STORE LISTING IMAGE/COPY HERE]

Q04
메시지

Please take a moment to carefully review Concept B below — examine both the copy and the visuals. When you are ready, continue to the evaluation questions. [INSERT CONCEPT B STORE LISTING IMAGE/COPY HERE]

Q05
객관식

Overall, which version better motivates you to learn more about the product?

  • Concept A
  • Concept B
  • No preference
Q06
AI 인터뷰

Thank you for your feedback so far. I'd like to explore your reactions to the store listings in a bit more depth. What stood out most to you when comparing the two concepts?

Q07
드롭다운

What is your age?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q08
메시지

Thank you for your time — your feedback is now complete. Your responses will help us optimize the store listing experience.

Q09
장문형

In one sentence, what does Concept A offer?

Q10
장문형

In one sentence, what does Concept B offer?

Q11
객관식

Compared with similar products you have seen in app stores, which version feels more distinctive?

  • Concept A
  • Concept B
  • About the same
Q12
장문형

Based on your responses in this survey, is there anything else you would like to share about the store listing concepts or your decision?

Q13
객관식

Which gender do you identify with?

  • Man
  • Woman
  • Non-binary
  • Prefer not to say
Q14
의견 척도

How clear is Concept A at a glance?

척도: 1 – 7
최소:Not at all clear최대:Extremely clear
Q15
의견 척도

How clear is Concept B at a glance?

척도: 1 – 7
최소:Not at all clear최대:Extremely clear
Q16
의견 척도

If you saw your preferred version in an app store, how likely would you be to tap to learn more?

척도: 1 – 7
최소:Very unlikely최대:Very likely
Q17
드롭다운

Where do you currently live?

  • United States
  • United Kingdom
  • Canada
  • Australia
  • India
  • Germany
  • France
  • Brazil
  • Mexico
  • Other
Q18
의견 척도

How appealing is Concept A overall?

척도: 1 – 7
최소:Not at all appealing최대:Extremely appealing
Q19
의견 척도

How appealing is Concept B overall?

척도: 1 – 7
최소:Not at all appealing최대:Extremely appealing
Q20
순위 매기기

Rank the following elements by how much they influenced your preference (1 = biggest impact).

  1. Headline/message
  2. Benefit statement
  3. Specific feature mentioned
  4. Offer/pricing
  5. Visuals/design
  6. Trust cues (ratings, reviews, badges)
드래그하여 순위 지정
Q21
의견 척도

How much do you trust this product based on Concept A's listing?

척도: 1 – 7
최소:Not at all최대:A great deal
Q22
의견 척도

How much do you trust this product based on Concept B's listing?

척도: 1 – 7
최소:Not at all최대:A great deal
Q23
장문형

What is one change that would improve your preferred version?

Q24
의견 척도

How motivated are you to learn more about the product based on Concept A?

척도: 1 – 7
최소:Not at all motivated최대:Extremely motivated
Q25
의견 척도

How motivated are you to learn more about the product based on Concept B?

척도: 1 – 7
최소:Not at all motivated최대:Extremely motivated
Q26
객관식

Which elements do you remember most from Concept A? Select up to 4.

  • Headline
  • Primary benefit
  • Key feature
  • Offer or price
  • Visual imagery
  • Ratings/reviews
  • Brand/logo
  • Screenshots/UI
  • Call to action
Q27
객관식

Which elements do you remember most from Concept B? Select up to 4.

  • Headline
  • Primary benefit
  • Key feature
  • Offer or price
  • Visual imagery
  • Ratings/reviews
  • Brand/logo
  • Screenshots/UI
  • Call to action

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Walks respondents through a structured side-by-side review of Concept A and Concept B, capturing one-sentence comprehension, clarity, appeal, trust, and motivation ratings for each variant separately before any direct comparison
  • Includes a ranking question that isolates which specific elements (copy, visuals, etc.) most influenced preference, plus a multi-select recall question per concept to test memorability
  • Adds an AI follow-up interview segment to probe the reasoning behind stated preferences in the respondent's own words, something static rating-scale forms cannot do
  • Closes with an open-text reflection question and standard demographics, and is scoped specifically to respondents who've recently installed or signed up for an app, keeping the sample relevant to app store decision-making

Jotform

Concept Testing Survey Form Template

A generic, drag-and-drop concept testing form rather than one built for app store listing comparisons specifically. Useful as a fielding-ready starting point but requires manual customization to structure an A/B concept comparison like ours. No mention of adaptive questioning or automated scoring.

잘하는 점

  • Easy drag-and-drop customization typical of Jotform's form builder
  • Can be adapted to many concept types beyond apps
  • Simple to deploy quickly for basic feedback collection

아쉬운 점

  • Static question flow with no adaptive AI follow-up probing
  • No built-in per-response quality scoring
  • Not tailored to app store listing conversion metrics like our template

QuestionPro

New Services Concept Test Survey Template

Focused on testing new service concepts rather than app store listings, so the structure and question wording would need substantial reworking for this use case. It offers the standard concept-test metrics (appeal, clarity, purchase intent) but in a services context, not a two-variant app listing comparison.

잘하는 점

  • Established concept-testing question bank from an experienced survey platform
  • Covers standard appeal/purchase-intent metrics
  • Backed by broader QuestionPro survey logic and reporting tools

아쉬운 점

  • Built for services, not app store listings, requiring rework for this use case
  • No adaptive AI interview or voice AI follow-up capability
  • No transparent, published prompt methodology for any AI-assisted analysis

SurveySparrow

Sample Concept Testing Survey Template

A conversational-style static template for general concept testing, not specific to app store A/B comparisons. It benefits from SurveySparrow's chat-like UI but relies on fixed question sequences rather than dynamic probing.

잘하는 점

  • Conversational, chat-style interface improves respondent engagement
  • General-purpose template adaptable to various concept tests
  • Simple setup within SurveySparrow's platform

아쉬운 점

  • No adaptive AI follow-up interviews or voice AI option
  • No automated per-response quality scoring
  • Not designed specifically for two-variant app store listing comparison

Typeform

Product Concept Testing Survey Template

A polished, conversational product concept testing form, well-suited to general product feedback but not built around comparing two named app store listing variants. It relies on Typeform's standard one-question-at-a-time flow rather than any adaptive interviewing.

잘하는 점

  • Clean, conversational one-question-at-a-time UX
  • Well known and widely used template for general product concept feedback
  • Easy to embed and share via Typeform's platform

아쉬운 점

  • No adaptive AI or voice AI follow-up interviewing
  • No automated quality scoring of individual responses
  • Not structured specifically for a two-concept app store A/B comparison

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