Landing Page Clarity, Trust & Conversion Intent Survey

Welcome! You're being asked to evaluate a landing page. This survey takes approximately 9 minutes. There are no right or wrong answers — we're interested in your honest impressions. Your participation is voluntary, and you may stop at any time. All responses are confidential and will be reported in aggregate only. Please proceed when you're ready.

After viewing the page, how well do you understand what the offering does?

Based on this page alone, how credible does the offering feel?

How likely are you to take the next step offered on this page?

Based on your responses in this survey, is there anything else you'd like to share about your experience with this page?

Where are you primarily located?

• Africa
• Asia-Pacific
• Europe
• Latin America and Caribbean
• Middle East
• North America
• Oceania
• Prefer not to say

Thank you for your time — your feedback helps us improve the page experience. Your responses will be analyzed in aggregate and kept confidential.

Overall, how clear was the main message on the page?

Which of the following elements, if any, increased your trust in the offering? (Select all that apply)

• Customer testimonials
• Logos of clients or partners
• Data or metrics (e.g., results, case stats)
• Transparent pricing details
• Free trial or refund policy
• About or team information
• Design and visual polish
• None of the above

Which of the following best describes what you did on the page? (Select all that apply)

• Left without interacting
• Scrolled through the page
• Clicked a call-to-action
• Started sign-up or registration
• Completed sign-up or purchase
• Watched a video or demo
• Other

We'd like to understand your experience in a bit more depth. A brief AI-moderated conversation will ask you a couple of follow-up questions about your impressions of the page.

What is your age group?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

How clear was the headline or primary statement on the page?

Which of the following elements, if any, reduced your trust in the offering? (Select all that apply)

• Overly bold or vague claims
• Unclear or missing pricing
• Typos or visual inconsistencies
• Pushy or intrusive calls-to-action
• Lack of specific examples or results
• Technical jargon without explanation
• None of the above

What is the main reason you might not take the next step?

• Need more detail on how it works
• Price is unclear or seems too high
• Not relevant to my needs right now
• Not enough proof or results shown
• Privacy or security concerns
• Prefer a competitor's solution
• Just researching for now
• I plan to proceed
• Other

What is your gender?

• Man
• Woman
• Non-binary
• Prefer to self-describe
• Prefer not to say

How clear was the call-to-action (e.g., button, next step)?

Which of the following best describes your professional role?

• Executive or senior leadership
• Manager or team lead
• Individual contributor
• Freelancer or consultant
• Student
• Other
• Prefer not to say

Were there any parts of the page you found confusing or hard to interpret? If so, please describe briefly.