Post-Rebrand Brand Health & Perception Tracker

Thank you for participating in this research study about brand perceptions. This survey will take approximately 12 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential and will be reported only in aggregate. In this survey, "Brand" refers to the company named in your invitation. Please answer based on your experience in the last 3 months.

Without looking anything up, which brands come to mind that have rebranded in the last 3 months? Please list as many as you can think of.

In the last 3 months, have you seen or heard about Brand's recent rebrand (for example, a new name, logo, or visual style)?

• Yes
• No
• Not sure

We'd like to understand how you see Brand today. The next few questions ask about specific qualities.

When thinking about purchasing in [category], where does Brand sit in your consideration?

• First choice
• Top 2
• Top 3
• Lower than top 3
• Not in my consideration set

Based on your responses in this survey, is there anything else you would like to share about Brand's rebrand — its new look, messaging, or how it has affected your perception?

Finally, a few questions about you for classification purposes only.

Thank you for completing this survey. Your feedback is valuable in helping us understand the impact of Brand's rebrand. Your responses will be kept confidential and reported only in aggregate.

Before today, had you heard of Brand?

• Yes
• No
• Not sure

Where have you seen or heard about Brand's rebrand? Select all that apply.

• Social media
• Website or app
• In-store or packaging
• Online ads
• TV, streaming, or video ads
• Email or SMS from Brand
• Word of mouth
• News or blogs
• Other (please specify)

How much do you agree or disagree: Brand is trustworthy.

How likely are you to choose Brand for your next purchase in the next 30 days?

You mentioned some thoughts about Brand's rebrand. I'd like to explore your reactions a bit further. What specifically about the rebrand stood out to you — positively or negatively?

What is your age?

• 18–24
• 25–34
• 35–44
• 45–54
• 55–64
• 65+
• Prefer not to say

How familiar are you with Brand today?

Since the rebrand, how often have you noticed Brand in your day-to-day life?

• Never
• Rarely
• Sometimes
• Often
• Very often

How much do you agree or disagree: Brand is innovative.

As a result of the rebrand, how has your likelihood of choosing Brand changed, if at all?

Which best describes your gender?

• Woman
• Man
• Non-binary
• Prefer to self-describe
• Prefer not to say

How much do you agree or disagree: Brand offers good value for the price.

If you were to buy in [category] tomorrow, please rank these brands in order of preference (most preferred first).

1. Brand
2. Competitor A
3. Competitor B
4. Competitor C
5. Other

In which country or region do you currently live?

• United States
• United Kingdom
• Canada
• Australia
• Germany
• France
• India
• Brazil
• Mexico
• Japan
• Other (please specify)
• Prefer not to say

How much do you agree or disagree: Brand is relevant to people like me.

What is the highest level of education you have completed?

• Some high school or less
• High school diploma or equivalent
• Some college / Associate degree
• Bachelor's degree
• Postgraduate degree
• Prefer not to say

How much do you agree or disagree: Brand stands out from competitors.

What is your current employment status?

• Employed full-time
• Employed part-time
• Self-employed
• Student
• Homemaker / caregiver
• Unemployed
• Retired
• Prefer not to say

Overall, compared with before the rebrand, how does your impression of Brand seem now?