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DVD Rental Service Satisfaction & Usage Survey

Tracks how often customers rent physical movies, what drives their title choices, and where friction shows up in browsing, checkout, and returns. An AI follow-up interview digs into the real reason behind any drop in rentals or a recent cancellation, going beyond the numbers on a satisfaction scale.

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샘플 질문

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질문 12개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share your DVD rental experience! Your answers help us improve selection, pricing, and service. Your responses are completely confidential and anonymized. This should take about 5 minutes.

Q02
객관식필수

In the last 3 months, how often have you rented a DVD or Blu-ray from us?

  • Not at all
  • Once
  • 2-3 times
  • 4-6 times
  • More than 6 times
Q03
객관식필수

Which way do you most often rent from us?

  • In-store pickup
  • Mail delivery
  • Self-service kiosk
  • Online reservation, in-store pickup
Q04
의견 척도필수

Overall, how satisfied are you with your DVD rental experience with us?

척도: 1 – 7
최소:Very dissatisfied최대:Very satisfied
Q05
매트릭스필수

How would you rate each part of the rental experience?

6개 행 × 5개 열
  • Selection of new releases
  • Availability of older/classic titles
  • Disc and case condition
  • Checkout or pickup speed
  • Staff helpfulness
  • 외 1개
열: Poor · Fair · Good · Very good · Excellent
Q06
순위 매기기필수

Rank these factors from most to least important when you decide what to rent.

  1. Price per rental
  2. Availability of the specific title
  3. Disc/case condition
  4. Recommendations from staff or reviews
  5. Convenience of location or delivery
드래그하여 순위 지정
Q07
점수 배분필수

Split 100 points across these factors based on how much each one influences your choice to rent a physical DVD instead of streaming.

  • Title not available on streaming
  • Better picture/audio quality
  • Nostalgia or collecting habit
  • Price compared to streaming subscriptions
  • No reliable internet/streaming access
100점 배분
Q08
가격 민감도(Van Westendorp)필수

Thinking about renting a brand-new release for 3 nights, please answer the following.

  • At what price would this rental be so cheap you'd question its quality?
  • At what price would this rental be a bargain?
  • At what price would this rental start to feel expensive?
  • At what price would this rental be too expensive to consider?
Q09
AI 인터뷰

If the respondent's rental frequency has dropped in the last 3 months or they rated overall satisfaction 4 or lower, probe the specific incident or shift behind it (a bad title search, a late fee dispute, a switch to streaming, etc.) and what would bring them back to renting more. If usage is steady or high, explore what keeps them choosing physical rentals over streaming and which single improvement would increase their visits most.

Q10
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q11
객관식

What is your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
메시지

That's everything, thank you! Your feedback goes directly into decisions about our catalog, pricing, and in-store experience.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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이 템플릿을 선택하는 이유

  • Combines rich quantitative structure (rental frequency, channel choice, satisfaction scale, matrix ratings, ranking, constant-sum allocation, and a Van Westendorp pricing block for new releases) with a built-in AI follow-up interview that automatically probes anyone whose rental frequency dropped or who recently rated the experience poorly.
  • The AI follow-up interview asks for the real story behind the numbers — going past 'satisfaction dropped' to the specific friction point (browsing, checkout, or returns) that caused it.
  • Covers the full journey in one instrument: choice drivers (ranking + constant sum), experience quality by stage (matrix), and pricing sensitivity (Van Westendorp), reducing the need for multiple standalone surveys.
  • Opens and closes with plain-language chat messages that set expectations and confirm the feedback will directly inform decisions, keeping the respondent experience conversational rather than form-like.

QuestionPro

Movie rental survey questions + sample questionnaire template

This is a genuine sample questionnaire for movie/DVD rental services, covering similar ground (usage habits, satisfaction, preferences). It reads as a static template library page rather than a fielding-ready adaptive instrument, and there's no indication of built-in follow-up interviewing on low-satisfaction or lapsed responses.

잘하는 점

  • Directly topic-matched sample questionnaire for movie rental services
  • Backed by an established, broad survey platform with standard question-type support
  • Likely easy to customize question wording within their builder

아쉬운 점

  • No adaptive AI follow-up interview — respondents who cut back on rentals or report a bad experience aren't automatically asked why
  • No published per-response quality scoring or transparent prompt/methodology documentation
  • No voice AI interview option; likely a standard click-through survey only

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