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모든 템플릿

Website Design & Usability Feedback Survey

Measures how easily visitors navigate your site, how the visual design lands, and which design elements most need work — with an AI follow-up that reconstructs the exact moment a visitor got confused or stuck instead of just a satisfaction score. Built for product, UX, and marketing teams evaluating a live site or redesign.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks for visiting our website! Your responses are completely confidential and anonymized. We'd love your honest take on the design and how easy it was to use — about 4-5 minutes.

Q02
객관식필수

What were you mainly trying to do on our website today?

  • Find product or service information
  • Make a purchase
  • Get support or contact us
  • Research or compare options
  • Just browsing
Q03
의견 척도필수

How easy was it to find what you were looking for?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q04
평점 척도필수

How would you rate the overall visual design of the website?

범위: 1 – 5
최소:Poor최대:Excellent
Q05
매트릭스필수

How much do you agree with each statement about the site you just used?

5개 행 × 5개 열
  • The homepage made it clear what this site is for
  • Navigation menu labels made sense to me
  • Pages loaded fast enough
  • The site looked professional and trustworthy
  • It was easy to get back to where I started if I made a wrong click
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
최선·최악 선택형(MaxDiff)필수

Which of these areas needs improvement most, and which needs it least?

  • Homepage layout
  • Navigation menu
  • Search functionality
  • Mobile experience
  • Page load speed
  • Visual style and branding
  • Checkout or signup flow
세트별 최선·최악 선택최선:Most in need of improvement최악:Least in need of improvement
Q07
객관식

Which device did you primarily use to browse the site today?

  • Desktop or laptop
  • Smartphone
  • Tablet
Q08
AI 인터뷰

Reconstruct the single moment during this visit where the respondent felt most confused, lost, or slowed down by the design — what were they trying to do, what did they click or look for, and what would have made it obvious? Anchor on their ease-of-finding-things score: if it was low, dig into the specific screen or label that failed them; if it was high, ask what one design detail stood out as especially clear or well done.

Q09
장문형

Anything about the design you'd change first, or anything that confused you that we haven't asked about?

Q10
객관식

How often do you typically visit our website?

  • First time visiting
  • A few times a year
  • Monthly
  • Weekly or more often
Q11
객관식

Which age range best describes you?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
메시지

That's everything — thank you! Your feedback goes directly into our design review to make the site easier and more enjoyable to use.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a single satisfaction score with an AI follow-up interview that reconstructs the exact moment a visitor got confused or stuck, not just that they were dissatisfied
  • Combines quantitative measures (ease-of-finding-things scale, visual design rating, agreement matrix, max-diff prioritization of which design areas need work most/least) with qualitative depth from the AI interview and an open long-text follow-up
  • Segments feedback by visit intent, device used, visit frequency, and age range so product, UX, and marketing teams can see which design issues hit which users
  • Every AI follow-up prompt is transparent and the results roll into an auto-generated report, so teams don't have to manually synthesize open-ended responses

QuestionPro

Website Feedback Survey Template

This is a genuinely comparable, fielding-ready website feedback template covering navigation, satisfaction, and design perception. It's a static questionnaire designed to be deployed as-is, with QuestionPro's broader survey and analytics platform behind it. It targets the same use case as ours — collecting visitor feedback on a live site — but relies on fixed question sets rather than adaptive probing.

잘하는 점

  • Ready-to-use, purpose-built for general website feedback collection
  • Backed by QuestionPro's established survey platform with reporting and analytics tooling
  • Likely customizable question library covering common usability and satisfaction themes

아쉬운 점

  • Static question flow with no adaptive AI follow-up to dig into why a specific respondent struggled
  • No mechanism to reconstruct the specific moment of user confusion beyond what a rating or open-text box captures
  • No published transparent prompt methodology, since it isn't built around AI-driven interviewing

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