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Advertisement Concept & Creative Evaluation Survey

Tests a single ad — video, print, or social creative — for clarity, appeal, relevance, and purchase impact before it goes live. An AI follow-up interview digs into the specific moment respondents got confused, bored, or excited, surfacing the 'why' behind the ratings so creative teams know exactly what to cut, keep, or clarify.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Thanks for helping us test a new ad! Your responses are completely confidential and anonymized. You'll watch or view one ad creative and answer some quick questions about your reaction to it. About 5-6 minutes, and there are no right or wrong answers — your honest first impression is what matters most.

Q02
메시지

Please view the ad below in full before answering. (Template note: embed your ad creative here — video, image, storyboard, or print layout — before launching this survey.)

Q03
단문형필수

In one sentence, what message do you think this ad is trying to communicate?

Q04
의견 척도필수

Overall, how appealing did you find this ad?

척도: 1 – 10
최소:Not appealing at all최대:Extremely appealing
Q05
의견 척도필수

How relevant does this ad feel to you personally?

척도: 1 – 7
최소:Not relevant to me at all최대:Extremely relevant to me
Q06
매트릭스필수

How much do you agree with each statement about this ad?

5개 행 × 5개 열
  • It was believable
  • It grabbed my attention
  • It was easy to understand
  • It felt relevant to me
  • It made me feel something
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q07
의견 척도필수

After seeing this ad, how likely are you to consider purchasing this product or service?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
최선·최악 선택형(MaxDiff)

Which parts of the ad stood out to you the most, and which the least?

  • The visuals
  • The voiceover
  • The tagline or slogan
  • The music or sound
  • The main character or spokesperson
  • The product shot
  • The humor
  • The call to action
세트별 최선·최악 선택최선:Stood out the most최악:Stood out the least
Q09
객관식

Where would you most expect to see an ad like this?

  • Social media feed
  • TV or streaming video
  • Online video pre-roll
  • Print or magazine
  • Outdoor or billboard
  • Podcast or radio
Q10
텍스트 하이라이트

Highlight any words or phrases in the ad's script or tagline that stood out to you — for better or worse.

Our new energy drink gives you the focus of a laser and the power of a storm — try it today and feel the difference. (Template note: replace with your own ad script, tagline, or on-screen copy before…

Q11
AI 인터뷰

Probe the reasoning behind the respondent's overall appeal and purchase-intent ratings: what specific moment, image, or line made them feel that way, and what (if anything) confused or turned them off. If they rated appeal or purchase intent low, dig into what would need to change for them to feel differently; if high, find out what specifically earned their trust or interest so it can be protected in edits.

Q12
메시지

That's everything — thank you! Your reactions will directly inform how this ad is edited or media-planned before launch.

Q13
객관식

Which age range do you fall into?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
Q14
객관식

Which gender do you identify with?

  • Woman
  • Man
  • Non-binary

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes an AI follow-up interview that probes the specific reasoning behind each respondent's appeal and purchase-intent ratings, not just the scores themselves
  • Combines quantitative measures (opinion scales, matrix, max-diff on standout ad elements) with qualitative depth (open text, script/tagline highlighting) in one flow
  • Built-in text-highlight question lets respondents mark exact words or phrases in the ad's script or tagline that stood out, pinpointing what to keep or cut
  • Ends with a clear respondent-facing wrap-up message and demographic questions, structured for a fielding-ready single-ad test rather than a generic evaluation form

QuestionPro

Advertisement Evaluation Survey Template

This is a directly comparable, fielding-ready template for testing ad creative, covering similar ground like appeal, message recall, and purchase intent. It appears to rely on standard closed-ended question types without an adaptive follow-up mechanism. As with most legacy survey tools, methodology behind any scoring is not published in detail on the page.

잘하는 점

  • Purpose-built for advertisement testing, so questions map closely to ad-specific metrics like recall and appeal
  • Backed by an established survey platform with broad question-type support and reporting tools
  • Likely quick to deploy for teams already using QuestionPro for other research

아쉬운 점

  • No adaptive AI follow-up interview to probe the 'why' behind a low appeal or purchase-intent score in the moment
  • No voice AI interview or guided screen-share task option for richer creative feedback
  • No indication of automated per-response quality scoring or transparent, publishable AI prompts

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