University Bookstore Online Shopping Experience Survey

Hi! We'd love to hear about your experience shopping the university bookstore online — course materials, supplies, or campus gear. Your responses are completely confidential and anonymized. This takes about 8 minutes, and your honest feedback (good or bad) helps us fix what's not working.

In the current term, how often have you used the bookstore's website or app?

• Not at all
• Once
• 2-3 times
• 4-6 times
• More than 6 times

What have you purchased or tried to purchase from the online bookstore this term? Select all that apply.

• Required textbooks or course packets
• Textbook rentals
• Course supplies (lab kits, calculators, art supplies, etc.)
• Electronics or tech accessories
• University-branded apparel or gifts
• Snacks or convenience items

When you shop for required course materials online, how easy is it to find the exact edition or bundle your instructor requires?

How would you rate your most recent checkout experience on the bookstore website or app?

Rate the online bookstore on each of the following:

(Template note: replace with your own representative required course item before launching, e.g., a standard intro-course textbook bundle.)

• At what price for this required textbook bundle would you start to question its quality — it seems too cheap?
• At what price would you consider this required textbook bundle a bargain — a great deal for the money?
• At what price would you start to feel this required textbook bundle is expensive, though you'd still consider buying it?
• At what price would this required textbook bundle be so expensive you would not buy it at all?

If the bookstore could only improve a few things about the online shopping experience, which would matter most to you?

• Lower prices on required course materials
• Faster shipping or same-day campus pickup
• More textbook rental or buy-back options
• A price-match guarantee against other retailers
• Easier search to confirm the exact edition needed
• Live chat or faster customer support
• A clearer, easier return and refund policy
• A better mobile app experience

Reconstruct exactly what happened the last time this student tried to buy something from the online bookstore: what they were looking for, whether they completed the purchase, and where they hesitated or almost gave up. If they mention price, shipping delays, wrong editions, or a difficult return, dig into what they did next (switched to another retailer, contacted support, gave up entirely) and what would have kept them on the bookstore's site.

How likely are you to recommend the university bookstore's online store to a fellow student?

Imagine you have $100 in bookstore credit to spend right now. How would you split it across these categories?

• Required textbooks or course packets
• Course supplies
• Electronics or tech accessories
• University apparel or gifts
• Snacks or convenience items

What is your class year?

• First-year
• Sophomore
• Junior
• Senior
• Graduate student
• Prefer not to say

Are you currently enrolled full-time or part-time?

• Full-time
• Part-time
• Prefer not to say

Thank you for sharing your experience! Your responses will feed directly into a report our bookstore team uses to fix pricing clarity, speed, and checkout friction for students like you.