Nonprofit Organization Awareness & Perception Survey
Captures how donors, volunteers, beneficiaries, and community members understand, trust, and evaluate your nonprofit's mission and impact. An AI follow-up interview digs into the real reasons behind their overall impression, surfacing specifics a rating alone can't capture. Built for communications and development teams planning outreach or fundraising strategy.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
What is your primary relationship to our organization?
- Donor
- Volunteer
- Beneficiary / program participant
- Community member
- Staff or board member
- Partner organization
How did you first learn about our organization?
- Word of mouth from friends/family
- Social media
- Local news or event
- Our website
- A partner organization
- Direct outreach from us
How familiar are you with our organization's mission and the programs we run?
How much do you agree with each statement about our organization?
- This organization is transparent about how it uses donations and resources
- This organization is having a real, measurable impact
- This organization communicates clearly and consistently
- This organization is trustworthy and well-run
Overall, how would you rate your impression of our organization?
Probe the reasoning behind the overall impression rating the respondent just gave. If it was high, find the specific moment, program, or interaction that built their trust and whether they've shared that experience with others. If it was low or middling, uncover exactly what caused the doubt — unclear communication, a specific unmet expectation, lack of visible impact, or something else — and ask what would need to change to raise their confidence.
How likely are you to recommend our organization to someone else looking to donate, volunteer, or get help?
In the next 12 months, which of these are you likely to do? (Select all that apply)
- Make a financial donation
- Volunteer time
- Attend an event
- Share our updates on social media
- Refer someone who needs our services
- None of these
What is one thing our organization could do better to earn more of your trust or support?
Which age range best describes you?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65 or older
- Prefer not to say
How do you describe your gender?
- Woman
- Man
- Non-binary
- Prefer to self-describe
- Prefer not to say
Thank you so much for sharing your perspective! Your responses will be reviewed by our team to help shape how we communicate and where we can grow — no individual answers will be shared publicly.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Combines a quantitative overall impression rating with an AI follow-up interview that immediately probes the reasoning behind that rating, surfacing specifics a static scale can't capture
- Includes a matrix of agreement statements plus a familiarity opinion scale to benchmark awareness and trust before asking respondents what would improve it
- Captures relationship type, discovery channel, and future intent (donate/volunteer/attend) in one flow, giving development teams segmented data for outreach planning
- Ends with an open-ended trust question and demographics, and every AI-driven question uses a transparent, reviewable prompt rather than a black-box script
SurveyMonkey
Non-Profit Operations Survey TemplateA fielding-ready static template aimed at nonprofits, though its framing leans toward general operations feedback rather than dedicated awareness/perception measurement. It's built on a mature, widely-used survey platform with standard question types and reporting. Good for quick deployment but not built to dig into 'why' behind a rating.
잘하는 점
- Established, easy-to-use platform with broad template library and familiar editing UI
- Quick to deploy for organizations already using SurveyMonkey
- Standard reporting/analytics included
아쉬운 점
- Fixed question set with no adaptive AI follow-up to probe reasoning behind ratings
- No voice AI interview or guided screen-share task option
- No automated per-response quality scoring or published prompt methodology
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.