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모든 템플릿

Vehicle Purchase and Lease Satisfaction Survey

Measures how satisfied recent car buyers and lessees are with the dealership experience, financing or lease terms, and the vehicle itself — including likelihood to recommend and repurchase. An AI follow-up interview digs into the specific moment or issue that shaped their rating, surfacing details a rating scale alone would miss.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 15개 · 약 8분
Q01
메시지

Thanks for taking a few minutes to share your recent vehicle buying or leasing experience! This helps dealerships and brands improve the process. Your responses are completely confidential and anonymized. About 5-6 minutes, and there are no wrong answers.

Q02
객관식필수

How did you acquire your current vehicle?

  • Purchased new
  • Purchased used
  • Leased new
  • Leased used
Q03
단문형

What make and model is the vehicle? (e.g., Toyota RAV4)

Q04
의견 척도필수

Overall, how satisfied are you with this vehicle since you got it?

척도: 1 – 10
최소:Extremely dissatisfied최대:Extremely satisfied
Q05
매트릭스필수

How satisfied were you with each part of the buying or leasing process?

5개 행 × 5개 열
  • Sales staff and communication
  • Price negotiation
  • Financing or lease terms explained clearly
  • Paperwork and finalizing the deal
  • Vehicle delivery or handover
열: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q06
의견 척도필수

How fair does the total price or lease payment feel for what you got?

척도: 1 – 7
최소:Very unfair최대:Very fair
Q07
의견 척도필수

How likely are you to recommend the dealership or brand you bought from to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q08
최선·최악 선택형(MaxDiff)필수

Which of these mattered most, and which mattered least, when you decided on this vehicle?

  • Purchase price or lease payment
  • Brand reputation
  • Fuel efficiency or EV range
  • Technology and infotainment features
  • Safety ratings
  • Styling and design
  • Financing or lease incentives offered
  • Dealer reputation or reviews
세트별 최선·최악 선택최선:Mattered most최악:Mattered least
Q09
객관식

Since getting this vehicle, have you experienced any of the following?

  • Mechanical or reliability issues
  • Unexpected costs or fees
  • Miscommunication about financing or lease terms
  • Delivery or pickup delays
  • Poor customer service after the sale
Q10
객관식필수

How likely are you to purchase or lease from this same brand again?

  • Definitely will
  • Probably will
  • Might or might not
  • Probably will not
  • Definitely will not
Q11
AI 인터뷰

Reconstruct the specific moment or interaction that most shaped this person's overall satisfaction and price fairness ratings — was it a person, a delay, a cost surprise, or the vehicle itself? If they reported any post-purchase issues, get concrete details: what happened, how it was resolved (or not), and whether it changed their intent to buy this brand again. If satisfaction and repurchase intent seem to conflict (e.g., satisfied but 'probably will not' repeat), ask directly why.

Q12
메시지

Just a couple of quick background questions, then you're done.

Q13
객관식

What is your age range?

  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q14
객관식

What is your annual household income?

  • Under $50,000
  • $50,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q15
메시지

That's everything — thank you! Your responses feed into a report dealerships and manufacturers use to fix friction points in the buying and leasing process.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a satisfaction rating with an AI follow-up interview that reconstructs the specific moment or interaction that shaped the buyer's overall opinion, surfacing details a scale alone would miss
  • Covers the full purchase/lease journey in one flow — acquisition method, make/model, price fairness, dealership/brand recommendation, repurchase intent, and post-purchase issues — plus a matrix rating of each step in the buying process
  • Uses a MaxDiff question to force trade-off ranking of what actually mattered most and least in the purchase decision, not just a list of ratings
  • Ends with a transparent, auto-generated report meant for dealership and brand stakeholders, with clear framing throughout on how responses will be used

QuestionPro

Auto Purchase Lease Satisfaction Survey Template

This is a directly comparable, ready-to-field template covering the same core topic — satisfaction with the dealership, financing/lease terms, and vehicle. It's built on QuestionPro's traditional survey engine with standard question types rather than adaptive interviewing. Reasonable choice for teams that just need static rating-scale data.

잘하는 점

  • Purpose-built specifically for auto purchase/lease satisfaction, so questions are pre-aligned to the topic
  • Backed by an established survey platform with broad question-type support and reporting
  • Likely quick to deploy for teams wanting a standard, no-frills satisfaction tracker

아쉬운 점

  • No adaptive AI follow-up interview to probe why a customer gave a particular rating — respondents can't be asked to elaborate on the specific moment that shaped their score
  • No voice AI interview option or guided screen-share tasks, so all data collection is limited to static question formats
  • No published methodology for how responses are scored or synthesized into insights, unlike a transparent, prompt-visible reporting approach

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