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Facebook Profile Behavior & Self-Presentation Survey

Explores how people set up, maintain, and present themselves through their Facebook profile — from privacy choices to how authentic it feels — with an AI follow-up that digs into the reasoning behind their privacy and self-presentation choices. Useful for social platform teams, researchers, and personal-branding consultants studying real user behavior rather than stated attitudes.

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샘플 질문

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질문 12개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to talk about your Facebook profile! Your responses are completely confidential and anonymized. We're interested in how you actually set it up and use it — there are no right or wrong answers. About 5 minutes.

Q02
객관식필수

What best describes the main purpose your Facebook profile serves for you today?

  • Staying connected with friends and family
  • Professional networking or job-related visibility
  • Promoting a business, brand, or creative work
  • Following groups, events, and local community activity
  • I mostly use it passively and rarely update it
Q03
객관식필수

In the last 6 months, how often have you updated your profile photo, cover photo, or bio/about section?

  • Not at all
  • Once
  • A few times
  • Monthly or more often
Q04
매트릭스필수

How satisfied are you with each part of your current profile?

5개 행 × 5개 열
  • Profile photo
  • Cover photo
  • About/bio section
  • Privacy controls
  • Friends list visibility
열: Very dissatisfied · Dissatisfied · Neutral · Satisfied · Very satisfied
Q05
의견 척도필수

How accurately does your Facebook profile reflect who you actually are in daily life?

척도: 1 – 7
최소:Not accurate at all최대:Extremely accurate
Q06
객관식필수

Who can currently see most of your profile information (photos, posts, bio)?

  • Public — anyone can see it
  • Friends of friends
  • Friends only
  • Custom lists for specific people
  • I'm not sure
Q07
점수 배분

Thinking about the last time you spent time on your own profile (not the main feed), split 100 points across what you were mainly doing.

  • Editing photos or info
  • Reviewing privacy/audience settings
  • Looking at how others view my profile
  • Reading through my own old posts
  • Managing friend requests or connections
100점 배분
Q08
순위 매기기필수

Rank these profile elements by how much they matter to you when deciding how you present yourself.

  1. Profile photo
  2. Cover photo
  3. About/bio section
  4. Friends list
  5. Recent posts shown on profile
드래그하여 순위 지정
Q09
AI 인터뷰

Probe the reasoning behind the respondent's privacy setting choice and their self-reported authenticity rating. Ask for a specific recent example of something they chose to include, hide, or delete from their profile and why. If they said they're 'not sure' about who sees their profile, explore whether that uncertainty causes any discomfort. If their authenticity rating was low, ask what gap exists between the profile and their real life, and whether that's intentional.

Q10
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
메시지

That's everything — thank you for sharing how you use your profile! Your responses will feed into a study on real-world profile habits and self-presentation, reported only in aggregate.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes an adaptive AI follow-up interview that probes the actual reasoning behind each respondent's privacy settings and self-presentation choices, not just what box they checked
  • Combines closed-format questions (multiple choice, matrix, ranking, constant sum) with open-ended AI-driven follow-up, so you get both quantifiable patterns and the 'why' behind them
  • Covers the full profile lifecycle in one flow — purpose, update frequency, satisfaction with profile parts, perceived authenticity, visibility settings, time-use allocation, and ranked priorities — rather than a single-angle questionnaire
  • Produces an automated report and uses transparent, reviewable AI prompts, so researchers can audit exactly what the AI asked and why

SurveyMonkey

Facebook Profile Survey Template

A ready-to-field template covering general Facebook profile usage and habits. It's a straightforward static questionnaire aimed at broad usage insights rather than deep motivational research. Good for quick benchmarking, less suited to understanding the reasoning behind specific privacy or self-presentation decisions.

잘하는 점

  • Fielding-ready template that can be deployed immediately
  • Backed by SurveyMonkey's established survey distribution and panel infrastructure
  • Simple, familiar format for respondents

아쉬운 점

  • No adaptive follow-up questioning — all respondents get the same fixed question set regardless of their answers
  • No mechanism to probe the 'why' behind privacy or self-presentation choices in real time
  • No published prompt-level methodology or per-response quality scoring

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