Home Electronics Purchase Decision Survey

Thanks for sharing your recent electronics shopping experience! Your responses are completely confidential and anonymized. This takes about 5 minutes and helps us understand how people actually decide what to buy.

Which type of home electronics did you purchase most recently (in the last 6 months)?

• TV
• Laptop or computer
• Smartphone or tablet
• Major kitchen appliance
• Smart home device (speaker, camera, thermostat, etc.)
• Audio equipment (headphones, speakers, soundbar)
• Other home electronics

Where did you make this purchase?

• Manufacturer's website
• Large online marketplace (e.g., Amazon)
• Big-box electronics or department store
• Warehouse club (e.g., Costco)
• Local independent retailer
• Other

For each set, pick the factor that mattered most and the one that mattered least in your decision.

• Price
• Brand reputation
• Online reviews and ratings
• Warranty or return policy
• Energy efficiency or running cost
• Design or appearance
• Technical specs or performance
• Availability of financing or installment plans

Thinking about that same product category (Template note: replace with the specific category, e.g., '55-inch 4K TVs', before launching):

• At what price would you feel this product is so cheap you'd question its quality?
• At what price would you consider this product a bargain — a great buy for the money?
• At what price would you consider this product starting to get expensive, but you'd still consider buying it?
• At what price would you consider this product too expensive to consider buying?

How influential was each source in your final decision?

Overall, how satisfied are you with this purchase now that you've had it?

How likely are you to purchase from that same retailer again for your next electronics purchase?

Reconstruct the moment this respondent decided to buy: what almost made them choose a different product or retailer, and what specifically tipped the balance. Anchor on whichever factor they ranked most important in the trade-off exercise and ask for a concrete example of it in action. If their satisfaction rating was low, probe what went wrong after purchase and whether it changed how they'll shop next time.

Was there anything that almost stopped you from buying at all? If so, what?

What is your age range?

• Under 25
• 25-34
• 35-44
• 45-54
• 55-64
• 65 or older
• Prefer not to say

What is your annual household income?

• Under $30,000
• $30,000-$59,999
• $60,000-$99,999
• $100,000-$149,999
• $150,000 or more
• Prefer not to say

That's everything — thank you! Your responses will help shape how electronics are marketed, priced, and sold to shoppers like you.