Big Game Day Fan Quiz & Ad Engagement Survey

Hey! Quick quiz about your plans for the big game this year — your picks, your snack budget, and what you actually remember from past ad breaks. Your responses are completely confidential and anonymized. About 7 minutes, and yes, there are trivia questions.

Are you planning to watch this year's big game?

• Watching live, start to finish
• Tuning in for parts of it
• Catching highlights only
• Not planning to watch
• Undecided

Which team are you rooting for this year? (Template note: replace with the actual matchup teams before launching.)

• (Team A — replace with actual team)
• (Team B — replace with actual team)
• No preference — watching for the ads and food
• Not following this year's matchup

Where are you most likely to watch the big game this year?

• At home, mostly alone or with household
• Hosting a watch party
• At someone else's watch party
• At a bar or restaurant
• Not watching

How excited are you for this year's big game right now?

Rank these parts of game day from what you look forward to most to what matters least.

1. The game itself
2. The commercials
3. The halftime show
4. Food and snacks
5. Watching with friends or family
6. Bets or fantasy contests

If you had $100 to spend on your big game day experience, how would you split it across these categories?

• Food & snacks
• Team merchandise
• TV or streaming upgrade
• Hosting/party supplies
• Bets or fantasy entry fees

Which of these makes a big-game commercial worth watching, and which matters least to you?

• Humor
• A celebrity appearance
• A twist ending
• An emotional story
• Memorable music
• A new product reveal
• Clever brand storytelling

How much do you agree with each statement about commercials during the big game?

Reconstruct one specific commercial or moment from a past big game the respondent actually remembers unprompted: what happened in it, what emotion or reaction it produced, and whether it changed how they thought about that brand. If they said they aren't excited about this year's game or don't watch ads closely, probe what would make the broadcast worth their attention instead.

Which age range are you in?

• Under 18
• 18-24
• 25-34
• 35-44
• 45-54
• 55-64
• 65+
• Prefer not to say

That's the whole quiz — thanks for playing along! Your answers help shape what game-day content, ads, and promotions actually land with fans like you.