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모든 템플릿

Tour Booking Experience & Decision Drivers Survey

Captures how travelers discovered, compared, and booked a tour — including pricing perception, friction points in the checkout flow, and what almost stopped them from booking. An AI follow-up reconstructs the actual booking journey step by step, surfacing friction that closed-ended ratings miss.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for booking with us! We'd love to hear about your booking experience so we can make it smoother for future travelers. Your responses are completely confidential and anonymized. This takes about 4-5 minutes.

Q02
객관식필수

How did you first hear about this tour?

  • Search engine
  • Social media
  • Friend or family recommendation
  • Travel review site (e.g., TripAdvisor)
  • Third-party booking platform
  • Travel agent
  • Previous customer of ours
Q03
객관식필수

How did you complete your booking?

  • Our website
  • Our mobile app
  • Phone call
  • In-person / travel agent
  • A third-party booking platform
Q04
의견 척도필수

How easy was it to complete your booking from start to finish?

척도: 1 – 7
최소:Very difficult최대:Very easy
Q05
최선·최악 선택형(MaxDiff)필수

Which of these mattered most, and least, in your decision to book this specific tour?

  • Price
  • Itinerary / activities included
  • Online reviews or ratings
  • Guide reputation or expertise
  • Group size
  • Date and time flexibility
  • Cancellation or refund policy
  • Trust in the brand or company
세트별 최선·최악 선택최선:Mattered most최악:Mattered least
Q06
매트릭스필수

Please rate the following parts of your booking experience.

4개 행 × 6개 열
  • Clarity of tour information and pricing
  • Ease of the payment process
  • Confirmation email or booking receipt
  • Responsiveness of customer support (if contacted)
열: Poor · Fair · Good · Very good · Excellent · Not applicable
Q07
가격 민감도(Van Westendorp)필수

Thinking about the price you paid for this tour, please answer honestly:

  • At what price would you consider this tour so inexpensive that you'd question its quality?
  • At what price would you consider this tour a bargain — a great buy for the money?
  • At what price would you consider this tour starting to get expensive, but you'd still consider booking it?
  • At what price would you consider this tour too expensive to book at all?
Q08
평점 척도필수

Overall, how satisfied were you with the booking process itself (separate from the tour experience)?

범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q09
의견 척도필수

How likely are you to recommend booking through us to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q10
AI 인터뷰

Reconstruct the respondent's actual booking journey step by step: what triggered the search, which options they compared before this tour, and the exact moment they decided to book. If they rated the booking process as difficult or gave a low likelihood-to-recommend score, dig into precisely where they got stuck or hesitated and what almost made them abandon the booking. If pricing came up as a top decision factor, probe how the final price compared to their expectations.

Q11
객관식필수

Who did you book this tour for?

  • Just myself
  • A couple
  • Family with children
  • Group of friends
  • Corporate or work group
Q12
객관식

Which age group do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q13
메시지

That's everything — thank you for sharing your booking experience! Your answers directly shape improvements to our booking site, pricing, and support so future travelers have an easier time booking.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a dedicated AI follow-up interview question that reconstructs the respondent's actual booking journey step by step, surfacing friction that closed-ended ratings miss
  • Combines quantitative measures (opinion scales, matrix ratings, MaxDiff, Van Westendorp pricing) with open-ended probing in a single flow, rather than relying on static multiple-choice alone
  • Captures pricing perception directly via a Van Westendorp question alongside satisfaction and recommendation metrics, giving both 'what happened' and 'why' data
  • Uses conversational chat-message framing at open and close to keep the experience feeling like a guided conversation rather than a form

Jotform

Virtual Tour Booking Form Template

This is a booking/reservation intake form for virtual tours, not a post-booking feedback survey — it collects logistics (name, date, contact) rather than decision drivers or friction points. It's a fielding-ready form, but built for transaction capture, not experience research.

잘하는 점

  • Ready-to-use drag-and-drop form builder with common tour-booking fields
  • Easy to embed on a booking page for capturing reservations
  • Part of a broad form template library so it's quick to customize

아쉬운 점

  • No mechanism to probe why a respondent almost didn't book or where friction occurred
  • Static field layout with no adaptive follow-up based on answers
  • Not designed to surface pricing perception or decision-driver tradeoffs

SurveySparrow

Tour Booking Form Template

Also a booking-intake form template rather than a decision-driver or experience survey — it's oriented around collecting tour reservation details in a conversational UI. Fielding-ready for capturing bookings, but not built to reconstruct the buyer's journey or diagnose checkout friction.

잘하는 점

  • Conversational, chat-style form UI that feels less clinical than a static form
  • Simple to deploy for capturing booking requests
  • Mobile-friendly presentation typical of SurveySparrow's format

아쉬운 점

  • No adaptive AI interviewing to reconstruct the booking journey or surface unstated friction
  • No built-in pricing-sensitivity or decision-driver questions (e.g., Van Westendorp, MaxDiff)
  • No automated quality scoring or transparent methodology behind its question set

QuestionPro

Travel tour evaluation survey questions + Sample questionnaire template

This is a genuine survey template for evaluating travel tours, making it the closest direct competitor in scope. It appears to rely on standard closed-ended rating and multiple-choice questions rather than open-ended journey reconstruction, and is presented as a sample questionnaire to adapt rather than an AI-driven interview.

잘하는 점

  • Purpose-built for tour/travel evaluation, covering relevant satisfaction dimensions
  • Sample questionnaire format gives a ready starting point for customization
  • Backed by a large established survey platform with broad question-type support

아쉬운 점

  • No adaptive AI follow-up questioning — respondents can't be probed further on vague or interesting answers
  • No voice AI interview option or guided screen-share tasks
  • No automated per-response quality scoring or transparent prompt methodology

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