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Webinar Registration Intent & Expectations Survey

Captures why people register for your webinars, what content pulled them in, and how likely they are to actually show up live — with an AI follow-up that digs into what would make the session worth their time. Built for event marketers and webinar hosts refining topics, timing, and promotion.

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샘플 질문

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질문 12개 · 약 7분
Q01
메시지

Thanks for registering for our upcoming webinar! We'd love to know what drew you in and what you're hoping to get out of it. Your responses are completely confidential and anonymized. This will take about 7 minutes.

Q02
객관식필수

How did you first hear about this webinar?

  • Email invitation
  • Social media
  • Colleague or friend
  • Company website or blog
  • Search engine
  • Online community or forum
  • (Replace with partner/channel D)
Q03
객관식필수

What best describes your primary reason for registering?

  • Learn a specific skill or technique
  • Evaluate a product or solution
  • Stay current on industry trends
  • Hear from a specific speaker
  • Get access to the recording or resources
  • Team or manager asked me to attend
Q04
최선·최악 선택형(MaxDiff)필수

Which of these had the most influence on your decision to register, and which had the least?

  • (Replace with topic/session title A)
  • (Replace with topic/session title B)
  • (Replace with speaker name/credentials)
  • The webinar description on the registration page
  • Certificate or credit offered
  • Recommendation from a colleague
  • Live Q&A opportunity
  • (Replace with offer, e.g., free trial or discount)
세트별 최선·최악 선택최선:Most influential최악:Least influential
Q05
의견 척도필수

How likely are you to attend the live session rather than just watch the recording?

척도: 0 – 10
최소:Definitely will watch the recording only최대:Definitely attending live
Q06
평점 척도필수

How clearly did the registration page describe what you'd actually learn or take away?

범위: 1 – 5
최소:Very unclear최대:Very clear
Q07
객관식

Which day/time worked best for you when you registered?

  • Weekday morning (my time zone)
  • Weekday afternoon
  • Weekday evening
  • Weekend
  • No preference — I'll watch the recording
Q08
AI 인터뷰

Explore what this respondent is actually hoping to walk away with from the webinar and what would make attending feel worth the time versus just skimming the recording later. If they rated the registration page as unclear, probe exactly what information was missing or confusing. If their top pick in the influence ranking was a specific speaker or offer, dig into why that mattered more than the topic itself.

Q09
의견 척도

How likely are you to recommend this webinar series to a colleague after attending?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q10
객관식

Which best describes your current role?

  • Individual contributor
  • Manager or team lead
  • Director or senior leader
  • Executive / C-suite
  • Student or academic
  • Other
  • Prefer not to say
Q11
객관식

What size is your organization?

  • Just me / freelance
  • 2-49 employees
  • 50-249 employees
  • 250-999 employees
  • 1,000+ employees
  • Prefer not to say
Q12
메시지

That's everything — thank you for sharing this before the session! Your answers help us shape the agenda and pick the right time slot, and the recording will be sent to the email you registered with.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond basic registration fields to probe actual intent — why they registered, what content pulled them in, and what would make attending worth their time
  • Includes an AI follow-up interview that adaptively explores what the respondent hopes to walk away with from the webinar
  • Captures likely-to-attend-live vs. watch-recording signal plus post-attendance recommendation likelihood, giving hosts data on both intent and satisfaction
  • Segments responses by role and organization size so marketers can tie topic/timing decisions to audience type

Jotform

Webinar Registration Form Template

A standard drag-and-drop registration form template focused on capturing contact and event sign-up details rather than attendee intent or motivation. Good for quickly collecting name/email/company fields ahead of a webinar, but not built to explore why someone registered or what would make the session valuable to them. Static form, not an adaptive survey instrument.

잘하는 점

  • Easy drag-and-drop form builder
  • Fast to set up basic registration capture
  • Wide template library for related event forms

아쉬운 점

  • No adaptive follow-up questioning to probe registrant intent or expectations
  • No transparent methodology or prompt visibility since it's a static field-based form
  • No built-in scoring or reporting layer for response quality

SurveyMonkey

Webinar Registration Form Template

A fielding-ready registration form template from a mainstream survey platform, geared toward collecting sign-up details and basic preferences. It offers more question-type variety than a pure form builder but is still a fixed questionnaire rather than one that adapts based on what a registrant says. No indication of AI-driven follow-up or automated qualitative analysis.

잘하는 점

  • Established survey platform with broad question types
  • Straightforward reporting dashboards
  • Easy distribution and integration with email tools

아쉬운 점

  • Fixed-question format with no adaptive AI probing into registrant motivation
  • No voice interview or guided screen-share option
  • No published prompt-level transparency or automated per-response quality scoring

SurveySparrow

Webinar Registration Form Template

A conversational-style form template designed to feel more engaging than a typical registration page, but still oriented around capturing sign-up details rather than digging into why someone registered or what would make the webinar worthwhile. It's a ready-to-field template, not an AI-interview instrument.

잘하는 점

  • Conversational UI that can improve completion rates
  • Templates organized specifically for event use cases
  • Mobile-friendly form experience

아쉬운 점

  • No adaptive AI follow-up to explore individual registrant expectations
  • No automated quality scoring of open-ended responses
  • No transparent AI prompt methodology since it isn't AI-driven

Typeform

Webinar Registration Form Template

A polished, conversational one-question-at-a-time registration form well-suited to collecting sign-up information with strong visual design. Like the other tools here, it's a static template focused on registration mechanics rather than exploring registrant motivation, content draw, or attendance likelihood in depth.

잘하는 점

  • Strong visual design and one-question-at-a-time flow
  • Good completion rates due to interface polish
  • Simple integration with marketing/event tools

아쉬운 점

  • No adaptive follow-up interviewing to uncover what would make the webinar worth attending
  • No voice AI interview option
  • No automated per-response quality scoring or generated reports beyond standard analytics

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