모든 템플릿

Tipping Habits and Tip Calculator Usage Survey

Explores how people decide tip amounts, when they lean on a tip calculator versus gut feel, and what drives them to accept, adjust, or skip suggested default percentages. Built for restaurants, delivery platforms, and tip-calculator app teams. An AI follow-up interview reconstructs the reasoning behind one real recent tipping decision.

샘플 질문

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질문 14개 · 약 7분
Q01
메시지

Thanks for jumping in! We're curious how you actually decide what to tip and when a tip calculator helps. Your responses are completely confidential and anonymized. This takes about 8 minutes and there are no wrong answers.

Q02
객관식필수

In the last 3 months, how often have you used a tip calculator (an app, or the built-in tip feature in a payment/checkout screen) to decide how much to tip?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Every time
Q03
의견 척도필수

How confident are you that you tip the 'right' amount when you decide without using any calculator or app?

척도: 17
최소:Not confident at all최대:Extremely confident
Q04
객관식

In which situations do you rely on a tip calculator or app-suggested tip amount?

  • Dine-in restaurants
  • Food or grocery delivery
  • Rideshare or taxi
  • Salon or spa services
  • Hotel or travel services
  • Bars or coffee shops
Q05
매트릭스필수

How much does each factor influence how much you end up tipping?

5개 행 × 4개 열
  • Speed of service
  • Friendliness of staff
  • Accuracy of the order or work
  • Overall atmosphere or experience
  • Cost of the bill itself
: No influence · Slight influence · Moderate influence · Strong influence
Q06
평점 척도

How would you rate the ease of use of the tip calculators or apps you've used?

범위: 15
최소:Very difficult최대:Very easy
Q07
객관식필수

When a tip calculator shows default percentage options (like 15%/18%/20%), what do you usually do?

  • Pick one of the suggested defaults as-is
  • Round the suggested default up
  • Round the suggested default down
  • Ignore the defaults and enter a custom amount
  • Skip the calculator and tip a flat amount
Q08
점수 배분

Thinking about how you arrive at a tip amount overall, how would you split 100 points across what actually drives that decision?

  • Quality of service received
  • Social norm or expectation to tip a certain %
  • The default suggested by the app or calculator
  • Guilt or social pressure in the moment
  • My own budget that day
100점 배분
Q09
가격 민감도(Van Westendorp)

Now imagine a premium tip calculator app with extra features like bill splitting and multi-currency support. (Template note: replace with your own product description before launching.)

  • At what price would this premium tip calculator app be so cheap you'd question its quality or accuracy?
  • At what price would this premium tip calculator app be a bargain — a great deal for the money?
  • At what price would this premium tip calculator app start to feel expensive, though you'd still consider it?
  • At what price would this premium tip calculator app be so expensive you would not consider buying it?
Q10
AI 인터뷰

Reconstruct the last specific time the respondent tipped using an app or calculator: what default or suggested amount it showed, whether they kept it or changed it, and exactly why. If they said they ignore defaults or skip calculators entirely, probe what would need to change for them to trust one. If they described strong social pressure or guilt, dig into where that pressure came from.

Q11
메시지

Just a couple of quick background questions, then you're done.

Q12
드롭다운

What's your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
객관식

Which best describes your household income range?

  • Under $30,000
  • $30,000-$59,999
  • $60,000-$99,999
  • $100,000-$149,999
  • $150,000+
  • Prefer not to say
Q14
메시지

All done — thank you! Your answers help us understand real tipping behavior so we can make tip calculators feel fairer and more trustworthy.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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차별화 포인트

  • Our template centers on an AI follow-up interview that reconstructs the reasoning behind one real recent tipping decision, going beyond static answer choices to probe why a respondent accepted, adjusted, or skipped a suggested default percentage
  • It combines a matrix question isolating which factors (service quality, social norms, bill size, etc.) influence tip amount with a constant-sum question forcing respondents to allocate 100 points across their actual decision process, giving quantifiable weightings competitors' calculator forms can't produce
  • It includes a Van Westendorp pricing exercise on a hypothetical premium tip-calculator app, letting delivery platforms and app teams gauge willingness to pay for bill-splitting and other premium features
  • Automated per-response quality scoring and an auto-generated report mean restaurant, delivery, and tip-app teams get analyzed insights on tipping behavior rather than raw form submissions to sort through manually

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