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Kano Model Feature Prioritization Survey

Classifies product features into Must-Be, Attractive, One-Dimensional, and Indifferent categories using the Kano model methodology. Designed for product teams seeking to prioritize their roadmap based on how features drive customer satisfaction.

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질문 25개 · 약 11분
Q01
메시지

Welcome to this product feature evaluation survey. We'd like to understand how you feel when certain features are present or absent — there are no right or wrong answers, only your honest opinions. This survey takes approximately 8 minutes to complete. Your participation is entirely voluntary, and you may stop at any time. All responses are confidential, anonymized, and will be reported only in aggregate to guide product development decisions. Please answer based on your own experience and preferences.

Q02
객관식

How familiar are you with products in this category (e.g., [product type])?

  • I currently use one or more
  • I have used one in the past
  • I am aware of them but have not used one
  • I am not familiar with this type of product
Q03
객관식

If the product offered Fast Checkout, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q04
객관식

If the product offered Dark Mode, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q05
객관식

If the product offered Offline Access, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q06
객관식

If the product offered Advanced Search Filters, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q07
객관식

If the product offered Real-Time Notifications, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q08
객관식

If the product offered Export to CSV, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q09
AI 인터뷰

We'd like to understand the reasoning behind some of your feature evaluations. An AI moderator will ask you a few follow-up questions about the features you feel most strongly about.

Q10
순위 매기기

Please rank these features by how important they are to you (drag to reorder, 1 = most important).

  1. Fast Checkout
  2. Dark Mode
  3. Offline Access
  4. Advanced Search Filters
  5. Real-Time Notifications
  6. Export to CSV
드래그하여 순위 지정
Q11
장문형

Based on your responses in this survey, please share any additional thoughts or feelings about these features or your overall product experience.

Q12
객관식

What best describes your primary role?

  • Individual user
  • Team member
  • Team lead / Manager
  • Executive / Decision-maker
  • Consultant
  • Other
Q13
메시지

Thank you for completing this survey — your responses have been recorded and will help shape future product decisions. You may now close this window.

Q14
객관식

If the product did NOT offer Fast Checkout, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q15
객관식

If the product did NOT offer Dark Mode, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q16
객관식

If the product did NOT offer Offline Access, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q17
객관식

If the product did NOT offer Advanced Search Filters, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q18
객관식

If the product did NOT offer Real-Time Notifications, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q19
객관식

If the product did NOT offer Export to CSV, how would you feel?

  • I like it that way
  • It must be that way
  • I am neutral
  • I can live with it that way
  • I dislike it that way
Q20
의견 척도

How important is it to you that new features are added to this product in general?

척도: 1 – 7
최소:Not at all important최대:Extremely important
Q21
객관식

How often do you use products like this?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Very often
Q22
객관식

How would you describe your experience level with similar products?

  • Beginner
  • Intermediate
  • Advanced
  • Expert
Q23
객관식

What is your age group?

  • Under 18
  • 18–24
  • 25–34
  • 35–44
  • 45–54
  • 55–64
  • 65+
  • Prefer not to say
Q24
객관식

In which region do you primarily live or work?

  • North America
  • Latin America
  • Europe
  • Africa
  • Middle East
  • Asia
  • Oceania
  • Prefer not to say
Q25
드롭다운

What industry do you primarily work in?

  • Technology / Software
  • Finance / Banking
  • Healthcare / Pharmaceuticals
  • Education
  • Retail / E-commerce
  • Manufacturing
  • Media / Entertainment
  • Government / Public Sector
  • Consulting / Professional Services
  • Nonprofit
  • Other
  • Prefer not to say

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    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

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이 템플릿을 선택하는 이유

  • Asks paired 'if offered / if not offered' Kano questions for each feature (Fast Checkout, Dark Mode, Offline Access, Advanced Search Filters, Real-Time Notifications, Export to CSV) to classify them as Must-Be, Attractive, One-Dimensional, or Indifferent
  • Includes an AI follow-up interview that adaptively probes the reasoning behind a respondent's feature evaluations, going beyond static multiple-choice
  • Adds a drag-and-drop ranking task and an open-text reflection question so quantitative Kano scoring is paired with qualitative context
  • Captures role, usage frequency, experience level, and industry as segmentation variables, and auto-generates a report from the combined responses

SurveyMonkey

Product Feature Survey Template

A ready-to-field template for gathering feedback on specific product features, which is the closest topical match to a feature-prioritization survey. It appears to use standard closed-ended question types rather than the paired satisfaction/dissatisfaction structure that Kano analysis requires. No indication it supports adaptive follow-up questioning.

잘하는 점

  • Fielding-ready template specifically framed around product features
  • Backed by SurveyMonkey's established survey distribution and analytics infrastructure
  • Likely quick to deploy for teams already using the platform

아쉬운 점

  • No visible Kano-style paired functional/dysfunctional question format for classifying features
  • Static question flow with no adaptive AI probing into why respondents feel a certain way
  • No mention of voice AI interviews or automated per-response quality scoring

SurveySparrow

Product Satisfaction Survey Template

This is a general product satisfaction template rather than one built around feature-by-feature prioritization or Kano classification. It's useful for overall sentiment tracking but does not appear structured to distinguish must-be features from delighters. Treat it as a related but not directly equivalent offering.

잘하는 점

  • Conversational chat-style survey format typical of SurveySparrow
  • Fielding-ready and likely mobile-friendly out of the box
  • Good for broad product satisfaction pulse-checks

아쉬운 점

  • No apparent Kano-model paired question logic for feature classification
  • No adaptive AI or voice-based follow-up interviews to explore respondent reasoning
  • No transparent prompt methodology or automated quality scoring described

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