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Corporate Crisis Response Perception Survey

Measures how customers, employees, and other stakeholders perceived your company's official response to a recent incident or controversy — its clarity, credibility, and effect on trust — with an AI follow-up that uncovers exactly what shaped their reaction. Built for comms, PR, and exec teams evaluating crisis messaging.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share your reaction to our recent public statement/response. Your honest feedback helps us communicate better going forward. Your responses are completely confidential and anonymized. This will take about 5 minutes.

Q02
객관식필수

Have you seen or heard the company's official response to (Replace with the specific incident/controversy)? (Template note: name the event precisely before launching.)

  • Yes, I read/watched it in full
  • Yes, but only a summary or headlines
  • No, this is the first I'm hearing details
  • Not sure
Q03
객관식

Where did you first encounter this response?

  • Company website or press release
  • Social media
  • News coverage
  • Email from the company
  • Word of mouth
  • Other
Q04
의견 척도필수

How clear and easy to understand was the company's response?

척도: 1 – 7
최소:Very confusing최대:Very clear
Q05
매트릭스필수

How much do you agree with each statement about the company's response?

5개 행 × 5개 열
  • It took responsibility appropriately
  • It was timely
  • It was transparent about what happened
  • It offered concrete next steps or remedies
  • It felt genuine rather than scripted
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q06
의견 척도필수

How has this response affected your trust in the company?

척도: 0 – 10
최소:Trust has decreased a lot최대:Trust has increased a lot
Q07
순위 매기기

Which of these should the company prioritize next? Rank them from most to least important.

  1. Issuing further public updates
  2. Compensating those affected
  3. Changing internal policies or practices
  4. Independent investigation or audit
  5. Leadership accountability
드래그하여 순위 지정
Q08
AI 인터뷰

Explore what specifically shaped this respondent's reaction to the company's response — quote or paraphrase the part of the message (if any) that stood out most, positively or negatively. If their trust score was low, probe what concrete action (not words) would rebuild it; if high, probe what specifically earned that credit. Note any gap between what they expected the company to say/do and what was actually said or done.

Q09
의견 척도필수

How likely are you to continue doing business with or supporting this company?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q10
객관식

What is your primary relationship to the company?

  • Customer
  • Employee or former employee
  • Investor or shareholder
  • Business partner or supplier
  • Member of the general public/media
  • Other
Q11
객관식

Which age range do you fall into?

  • Under 25
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
메시지

Thank you for your candid feedback. Your responses will be compiled into a report the communications and leadership teams use to shape follow-up actions and future messaging.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes an AI follow-up interview that digs into exactly what shaped each respondent's reaction to the crisis response, not just a static rating
  • Combines quantitative measures (clarity, trust impact, likelihood to continue supporting the company) with a matrix of agreement statements for a fuller picture
  • Segments by relationship to the company and where the response was first encountered, so comms teams can see how perception differs across stakeholder groups
  • Ends with a ranking question on what to prioritize next, giving exec teams a directive output alongside the diagnostic data

SurveyMonkey

Assessing Corporate Response To Current Events

This is a directly comparable, fielding-ready template aimed at gauging stakeholder reaction to a company's handling of a current event. It covers similar ground (awareness, perception, trust) using SurveyMonkey's standard static question types. It does not appear to include any adaptive or voice-based interview capability.

잘하는 점

  • Purpose-built for evaluating corporate response to current events
  • Backed by SurveyMonkey's established survey distribution and analytics tools
  • Ready-to-field template requiring no custom build from scratch

아쉬운 점

  • Static question set with no adaptive AI follow-up to probe why respondents feel the way they do
  • No voice AI interview or guided screen-share task option
  • No transparent prompt methodology or automated per-response quality scoring published

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