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Sales Leadership Effectiveness Assessment

A 360-style pulse check on how well a sales manager or leader coaches, unblocks, and motivates their team — built for sales ops and revenue leaders running quarterly leadership reviews. An AI follow-up interview digs into the single behavior driving each respondent's rating, surfacing specific moments instead of generic praise or complaints.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share honest feedback on your sales leader's effectiveness. Your answers help shape coaching and development priorities — this takes about 5 minutes and individual responses are kept confidential.

Q02
객관식필수

What is your relationship to the sales leader you're rating?

  • I report directly to them
  • I am a peer manager
  • I am a skip-level report
  • I work cross-functionally with them
Q03
의견 척도필수

Overall, how effective is this leader at helping you hit your sales targets?

척도: 0 – 10
최소:Not effective at all최대:Extremely effective
Q04
매트릭스필수

How often does your sales leader do each of the following?

6개 행 × 5개 열
  • Sets clear, realistic sales targets and priorities
  • Gives actionable coaching on specific deals
  • Removes obstacles or blockers slowing deals down
  • Recognizes wins and effort, not just closed revenue
  • Communicates company/team strategy clearly
  • 외 1개
열: Never · Rarely · Sometimes · Often · Always
Q05
평점 척도필수

How would you rate the quality of deal-strategy coaching you get from this leader?

범위: 1 – 5
최소:Poor최대:Excellent
Q06
객관식필수

In the last 30 days, how often did your leader join you on a live customer call or a detailed deal review?

  • Not at all
  • Once
  • 2-3 times
  • Weekly or more
Q07
최선·최악 선택형(MaxDiff)필수

Which of these leadership behaviors would most improve your team's performance if this leader did more of it?

  • Better coaching on deal strategy
  • Faster removal of blockers and obstacles
  • Clearer communication of priorities
  • More recognition of wins and effort
  • Fairer, more consistent accountability
  • Stronger cross-functional support (marketing, product, CS)
  • More career development conversations
  • Better data-driven forecasting guidance
세트별 최선·최악 선택최선:Would help most최악:Would help least
Q08
의견 척도필수

How comfortable are you bringing this leader a problem or a lost deal without sugarcoating it?

척도: 1 – 7
최소:Very uncomfortable최대:Very comfortable
Q09
AI 인터뷰

Probe the single most impactful behavior behind the respondent's overall effectiveness rating and their max-diff top pick — ask for a specific recent example (a deal, a conversation, a moment) rather than a general impression. If they rated coaching or comfort low, dig into what happened the last time they raised a problem or lost deal and how the leader responded. If ratings are uniformly high, ask what this leader does that they wish other managers on the team also did.

Q10
객관식

How long have you worked with this leader?

  • Less than 3 months
  • 3-12 months
  • 1-3 years
  • More than 3 years
  • Prefer not to say
Q11
객관식

What best describes your role level?

  • Individual contributor (sales rep)
  • Team lead / senior rep
  • Manager
  • Director or above
  • Prefer not to say
Q12
메시지

That's everything — thank you for the candid feedback. Responses are aggregated into a leadership development report, and individual answers are never shared attributed to you.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

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다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Pairs an overall-effectiveness opinion scale with an AI follow-up interview that probes the single most impactful behavior behind that rating, surfacing specific moments instead of generic praise or complaints
  • Includes a matrix question on coaching-behavior frequency plus a dedicated rating on deal-strategy coaching quality, so feedback is anchored to concrete leadership actions, not vague traits
  • Tracks real sales activity via a multiple-choice question on how often the leader joined a live customer call in the last 30 days, tying perception to observable behavior
  • Uses a max-diff question to force-rank which leadership behavior would most improve team performance, plus an opinion-scale question on psychological safety around bringing forward problems or lost deals
  • Role, tenure, and relationship-to-leader classifiers built in for segmenting results across a sales team, with an auto-generated report at the end

QuestionPro

Leadership Assessment Survey Questions Template | Sample Survey, Examples, Questions & Questionnaires

A general-purpose leadership assessment sample with example questions, not specific to sales teams, quota performance, or deal coaching. Reads as a static reference questionnaire meant to be copied and edited rather than a ready-to-field 360 tailored to revenue leadership.

잘하는 점

  • Broad library of example leadership questions to draw from
  • Backed by an established enterprise survey platform with standard reporting tools
  • Likely easy to customize question wording for different departments

아쉬운 점

  • No adaptive AI follow-up interview to dig into the specific behavior behind a rating — all questions are fixed and static
  • No sales-specific content (deal-strategy coaching, live-call frequency, quota-driven behaviors)
  • No automated per-response quality scoring or published prompt-level methodology

SurveySparrow

Leadership Skills Assessment Questionnaire | Leadership Traits & Style

Focused on general leadership traits and style, aimed more at broad employee-experience or HR use cases than sales performance reviews. The conversational survey format is a nice touch, but it's a generic leadership questionnaire rather than one built around sales coaching or quota-linked behaviors.

잘하는 점

  • Conversational, chat-style survey delivery
  • Framed around leadership traits and style, useful for general people-management reviews
  • Part of a broader employee-experience survey suite

아쉬운 점

  • No AI-led follow-up interview to surface the specific moment or behavior driving a respondent's score
  • Not tailored to sales leadership behaviors like deal-strategy coaching, live-call participation, or quota attainment
  • No per-response quality scoring or transparent AI prompt methodology

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