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Website Retailer Satisfaction & Shopping Experience Survey

Measures how satisfied shoppers are with a retailer's website — from site speed and navigation to checkout and security trust — and where friction costs sales. Built for e-commerce and CX teams benchmarking site performance, with an AI follow-up that digs into the specific moment a shopper's last visit went right or wrong.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 13개 · 약 7분
Q01
메시지

Thanks for shopping with us! We'd love to hear how your experience on our website has been — this takes about 4-5 minutes and your honest feedback (good or bad) helps us make the site better. Your responses are completely confidential and anonymized.

Q02
의견 척도필수

How likely are you to recommend (Replace with Retailer Name)'s website to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q03
객관식필수

In the last 3 months, how many times have you purchased from (Replace with Retailer Name)'s website?

  • This was my first purchase
  • 1-2 times
  • 3-5 times
  • 6 or more times
Q04
매트릭스필수

How much do you agree with each statement about your recent visits to the site?

7개 행 × 5개 열
  • The site loads quickly
  • It's easy to find the products I'm looking for
  • Search results are relevant to what I typed
  • Product pages give me enough information to decide
  • The checkout process is quick and simple
  • 외 2개
열: Strongly disagree · Disagree · Neutral · Agree · Strongly agree
Q05
객관식

Did any of the following make it harder to complete a purchase on your last visit?

  • Site was slow to load
  • Couldn't find the product I wanted
  • Checkout required too many steps
  • Shipping costs were higher than expected
  • Preferred payment method wasn't available
  • Site crashed or showed an error
  • None of these
Q06
최선·최악 선택형(MaxDiff)필수

Which of these improvements would matter most to you if the site made them?

  • Faster page load times
  • Better product search and filtering
  • More detailed product photos or videos
  • Simpler, fewer-step checkout
  • More payment options
  • Lower or clearer shipping costs
  • Live chat support during checkout
  • Better experience on mobile phones
세트별 최선·최악 선택최선:Most important to improve최악:Least important to improve
Q07
평점 척도필수

How would you rate the checkout process on your most recent order?

범위: 1 – 5
최소:Very poor최대:Excellent
Q08
의견 척도필수

How confident are you that your personal and payment information is secure on this site?

척도: 1 – 5
최소:Not confident at all최대:Extremely confident
Q09
AI 인터뷰

Reconstruct exactly what happened during the respondent's most recent visit to the site: what they set out to buy, whether they completed the purchase, and the specific point (if any) where they hesitated, got confused, or almost gave up. If they flagged a friction point (slow load, checkout steps, missing payment method, errors) or gave a low security confidence or recommend score, probe concretely what happened and what would have fixed it in that moment rather than accepting a general complaint.

Q10
객관식필수

How likely are you to purchase from (Replace with Retailer Name) again in the next 3 months?

  • Very unlikely
  • Unlikely
  • Not sure
  • Likely
  • Very likely
Q11
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65 or older
  • Prefer not to say
Q12
객관식

What is your annual household income?

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000-$149,999
  • $150,000 or more
  • Prefer not to say
Q13
메시지

That's everything — thank you for shopping with us and sharing your experience! Your answers feed directly into a review of what we fix next on the site.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a static rating by including an AI follow-up interview that reconstructs exactly what happened during the shopper's most recent visit — probing the specific moment things went right or wrong, not just a satisfaction score.
  • Covers the full funnel in one flow: site speed/navigation agreement statements (matrix), checkout rating, security/trust confidence, purchase friction (multiple choice), and a MaxDiff to prioritize which fixes matter most.
  • Pairs quantitative signals (opinion scale NPS-style question, repurchase likelihood, purchase frequency) with qualitative depth from the AI interview, then rolls it into an auto-generated report.
  • Built specifically for e-commerce/CX benchmarking with a friendly chat-message open/close, unlike generic website feedback templates that aren't tailored to retail checkout and trust concerns.

QuestionPro

Website Retailer Satisfaction Survey Template

This is a directly comparable, purpose-built template for retailer website satisfaction, covering similar ground (navigation, checkout, trust). It's a fielding-ready static questionnaire rather than an adaptive interview experience. Reporting and analysis tools are part of QuestionPro's broader platform rather than an automated per-response quality score.

잘하는 점

  • Purpose-built for the same use case (retailer website satisfaction), so question coverage likely maps closely to industry benchmarks
  • Backed by an established survey platform with broad distribution and analytics tooling

아쉬운 점

  • No adaptive AI follow-up — questions are fixed, so it can't dig into what specifically happened during a shopper's last visit
  • No indication of automated per-response quality scoring or transparent AI prompt methodology
  • No voice AI interview or guided screen-share task option for observing real checkout friction

Jotform

Website Satisfaction Survey Form Template

A general-purpose website satisfaction form rather than one designed specifically for retail/e-commerce checkout and trust dynamics. It's a flexible, easily customizable static form builder, useful for quick deployment but not tailored to shopping-specific friction points like checkout or payment security.

잘하는 점

  • Easy drag-and-drop customization typical of Jotform's form builder
  • Quick to deploy for general website feedback across many use cases, not just retail

아쉬운 점

  • Generic website feedback focus, not built around retail-specific concerns like checkout friction or payment security trust
  • Static question set with no adaptive AI follow-up to explore a specific shopping visit in depth
  • No automated quality scoring or auto-generated CX report — just raw form responses

Typeform

Ask your website visitors how good their experience was

This is a general website UX survey template, not one specialized for retail checkout, purchase friction, or security trust. It's a fielding-ready conversational-style form, well known for its polished UI, but it's still a fixed question flow rather than an interview that adapts to each shopper's answers.

잘하는 점

  • Polished, conversational-style question flow that's known for higher completion rates
  • Simple to launch for broad website experience feedback

아쉬운 점

  • Not tailored to e-commerce specifics like checkout, purchase frequency, or payment security confidence
  • No adaptive AI follow-up or voice interview option — every respondent gets the same fixed questions
  • No automated per-response quality scoring or transparent prompt methodology for deeper insight

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