Sales Demo Feedback and Buying Intent Survey

Thanks for taking a few minutes right after your demo! Your honest feedback helps us understand what's working and what would make the next step easier for you. Your responses are completely confidential and anonymized. This should take about 5 minutes.

Which best describes your role in evaluating this product?

• Final decision maker
• Key influencer on the decision
• Evaluator or end user
• Other stakeholder involved
• Not really involved in the decision

Based on today's demonstration, how likely are you to recommend this product to a colleague facing a similar need?

How would you rate the demonstration on each of the following?

Based on today's demonstration, how likely are you to move forward with a purchase?

• Very likely — ready to buy
• Likely — need internal approval first
• Undecided — need more information
• Unlikely — not the right fit
• Definitely not moving forward

Which of these capabilities from the demo matter most to your decision?

• Reporting and analytics dashboards
• Integration with existing tools (Template note: replace with your CRM/tech stack)
• Ease of onboarding and setup
• Customer support and training
• Pricing and packaging flexibility
• Data security and compliance
• Customization options
• Mobile or on-the-go experience

Probe the reasoning behind the respondent's stated purchase likelihood. If they're likely to buy, find out which specific moment or feature in the demo tipped them, and what could still stall the deal (budget approval, timing, competing priorities). If they're undecided or unlikely, dig into the specific concern or missing information — is it product fit, price, trust, or lack of internal buy-in — and ask what evidence or follow-up would change their mind. Get a concrete next step they'd find useful, not just a general impression.

What's the single biggest obstacle between you and a purchase decision right now?

• Budget or pricing concerns
• Need to compare alternatives (Replace with competitor A/B if known)
• A missing feature or integration
• Need buy-in from other stakeholders
• No urgency right now

What, if anything, would need to happen for you to move forward with confidence?

What is your organization's approximate employee headcount?

• Fewer than 50
• 50–249
• 250–999
• 1,000–4,999
• 5,000 or more
• Prefer not to say

Which industry best describes your organization?

• Technology / Software
• Financial Services
• Healthcare
• Retail / E-commerce
• Manufacturing
• Education
• Prefer not to say

That's everything — thank you! Your feedback goes straight to the sales team to sharpen future demos and follow up on anything you flagged as a concern.