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Post-Purchase Customer Review & Satisfaction Survey

Captures how customers rate their recent purchase or service experience, which specific aspects drove that rating, and whether they'd buy again — with an AI follow-up interview that digs into the real moment behind their score instead of a generic star rating.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks for taking a moment to share your experience! Your responses are completely confidential and anonymized. This will take about 7 minutes and helps us understand what's working and what isn't.

Q02
의견 척도필수

How likely are you to recommend us to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q03
평점 척도필수

Overall, how satisfied were you with your recent purchase or experience with us?

범위: 1 – 5
최소:Very dissatisfied최대:Very satisfied
Q04
매트릭스필수

Please rate each part of your experience.

5개 행 × 5개 열
  • Product or service quality
  • Value for the price
  • Customer service or support
  • Ease of purchase or ordering
  • Delivery or fulfillment speed
열: Poor · Fair · Good · Very good · Excellent
Q05
객관식

Which parts of your experience stood out most, positively or negatively?

  • Product/service quality
  • Price or value
  • Speed of delivery or service
  • Staff or support interaction
  • Website or app experience
  • Packaging or presentation
  • Communication and updates
Q06
객관식필수

How likely are you to purchase from us again?

  • Definitely will
  • Probably will
  • Not sure
  • Probably won't
  • Definitely won't
Q07
AI 인터뷰

Probe the real story behind the respondent's recommendation and satisfaction scores. If the score was high, anchor on the single moment or detail that made the experience stand out and ask if it's consistent every time. If the score was low or middling, get specific about what went wrong, when in the journey it happened, and what would have changed the outcome. If they flagged a specific standout aspect above (quality, service, delivery, etc.), ask them to walk through that exact moment.

Q08
장문형

Is there anything else you'd like us to know, or any suggestion for how we could improve?

Q09
객관식

How did you first hear about us?

  • Search engine
  • Social media
  • Friend or family referral
  • Advertisement
  • Existing customer
  • Other
Q10
객관식

What is your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q11
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q12
메시지

That's everything — thank you for sharing your honest feedback! We use responses like yours to fix what's not working and keep doing more of what is.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a single star rating with a rating question, a recommendation (NPS-style) score, and a matrix breakdown of specific experience aspects, so you know both the score and what drove it
  • Includes an AI follow-up interview that probes the real story behind each respondent's recommendation and satisfaction score, instead of leaving low or high scores unexplained
  • Pairs quantitative signals (multiple-choice on standout aspects, repurchase likelihood, acquisition source) with an open-ended long-text question for suggestions, giving both structured and qualitative data
  • Uses friendly chat-style opening and closing messages to set expectations and thank respondents, keeping the ~3-4 minute survey feeling conversational rather than clinical

Jotform

Customer Review Form Template

A static, form-builder-based customer review template typical of Jotform's drag-and-drop editor. It's ready to field quickly and is easy to customize with logic and widgets, but it relies on fixed questions rather than any adaptive follow-up. Good for simple review collection, not for probing the reasoning behind a score.

잘하는 점

  • Fast to deploy and customize with Jotform's drag-and-drop form builder
  • Likely supports common field types (ratings, text, choice) and basic conditional logic
  • Familiar, widely-used platform for simple review collection

아쉬운 점

  • No adaptive AI follow-up interview to explore the story behind a rating — just static fields
  • No voice AI interview option or guided screen-share tasks
  • No automated per-response quality scoring or transparent AI prompt methodology

SurveyMonkey

Customer Review Template

SurveyMonkey's template offers a professionally worded, survey-methodology-backed set of static questions for collecting customer reviews. It benefits from SurveyMonkey's reporting and benchmarking tools, but the question set itself is fixed and does not adapt to individual responses. It's a solid generic starting point rather than a dynamic interview.

잘하는 점

  • Backed by SurveyMonkey's survey methodology expertise and question design
  • Built-in analytics and reporting dashboards for aggregate results
  • Easy to launch and share across common distribution channels

아쉬운 점

  • Static question flow with no adaptive AI probing into individual responses
  • No voice AI interview or guided task/screen-share capability
  • No transparent, per-response AI prompt or automated quality scoring

SurveySparrow

Customer Review Form Template | For requesting customer reviews

SurveySparrow's template is framed around requesting reviews, with a conversational, chat-like form style similar in feel to QuestionPunk's chat messages. However, its conversational flow is still pre-scripted rather than AI-driven, and it's aimed more at collecting/requesting reviews than deeply interviewing respondents about their experience.

잘하는 점

  • Conversational, chat-style form format that feels more personal than a typical grid form
  • Purpose-built for review requests, which may integrate well with review-generation workflows
  • Mobile-friendly presentation typical of SurveySparrow's product

아쉬운 점

  • Conversational UI is scripted, not adaptive — no AI follow-up that digs into the reasoning behind a score
  • No voice AI interview or guided screen-share task option
  • No automated quality scoring or published AI prompt transparency

Typeform

Customer Review Form

Typeform's template offers its signature one-question-at-a-time, visually polished interface, which makes for a pleasant respondent experience. Like the others, though, it's a fixed sequence of questions with branching logic at most, not a true adaptive interview that generates novel follow-up questions per respondent.

잘하는 점

  • Polished, one-question-at-a-time interface known for high completion rates
  • Supports conditional branching logic for some personalization
  • Strong visual design and template customization options

아쉬운 점

  • No AI-generated follow-up questions — branching logic is pre-set, not dynamically adaptive
  • No voice AI interview or guided screen-share task functionality
  • No automated per-response quality scoring or transparent prompt methodology

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