Q01
메시지
모든 템플릿
Makeup Product Experience & Purchase Drivers Survey
Measures how well a makeup product performs in real routines — application, wear time, and repurchase intent — plus what actually drives the buy decision. An AI follow-up interview digs into the specific moment a product over- or under-delivered, surfacing details closed questions miss.
샘플 질문
템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.
질문 14개 · 약 7분
Q02
객관식필수
In the last 30 days, how often have you used this product?
- Daily
- A few times a week
- About once a week
- A few times a month
- Once or twice
- Not used in the last 30 days
Q03
객관식
What was the main reason you first tried this product?
- Recommendation from friend or family
- Social media or influencer content
- In-store sample or demo
- Online review or rating
- Advertisement
- Replacing a product I ran out of
- Looking for something new
Q04
매트릭스필수
How would you rate this product on each of the following?
6개 행 × 5개 열
- Ease of application
- Blendability
- Long-lasting wear
- Color/shade match
- Feel on skin (weight, texture)
- 외 1개
열: Poor · Fair · Good · Very good · Excellent
Q05
의견 척도필수
How likely are you to repurchase this product?
척도: 0 – 10
최소:Definitely will not최대:Definitely will
Q06
최선·최악 선택형(MaxDiff)필수
When choosing a makeup product like this one, which of these matters most to you, and which matters least?
- Long-lasting wear
- Natural, skin-like finish
- Wide shade range
- Price
- Clean or non-toxic ingredients
- Cruelty-free / not tested on animals
- Packaging and portability
- Brand reputation
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q07
평점 척도
How would you rate the shade or color range available for this product?
범위: 1 – 5
최소:Very limited최대:Excellent range
Q08
가격 민감도(Van Westendorp)
Thinking about a full-size version of this product, please answer based on what you'd expect to pay.
- At what price would this product be so inexpensive that you'd question its quality?
- At what price would you consider this product a bargain — a great buy for the money?
- At what price would this product start to seem expensive, so it's not out of the question, but you'd have to think about buying it?
- At what price would this product be so expensive that you would not consider buying it?
Q09
객관식필수
Have you ever stopped using this product, even temporarily?
- No, I've used it consistently
- Yes, due to skin reaction or discomfort
- Yes, it stopped performing as well
- Yes, I found something I liked better
- Yes, ran out and hadn't repurchased yet
- Yes, for another reason
Q10
AI 인터뷰
Ask the respondent to walk you through one specific time this product either impressed them or let them down during actual wear (a long day, a photo, a humid day, etc.) — what happened, when they noticed, and what they did about it. If they said repurchase intent was low or they stopped using it, probe exactly what triggered that and what would need to change for them to reconsider. If they mention shade match or skin reaction, get specifics on their skin tone/type and what went wrong.
Q11
장문형
Is there anything about this product you wish existed but doesn't yet?
Q12
객관식
What is your age range?
- Under 18
- 18-24
- 25-34
- 35-44
- 45-54
- 55-64
- 65+
- Prefer not to say
Q13
객관식
How would you describe your skin type?
- Oily
- Dry
- Combination
- Normal
- Sensitive
- Prefer not to say
Q14
메시지
That wraps up the survey — thank you! Your ratings and comments go directly to our product team to guide formula, shade, and packaging improvements.
포함된 기능
AI 후속 질문
정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.
주의력 확인 장치
성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.
AI가 작성한 문안
문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.
자동 리포트
응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.
다른 서비스와 비교
다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.
이 템플릿을 선택하는 이유
- Goes beyond ratings with an AI follow-up interview that asks respondents to walk through one specific moment the product impressed or disappointed, surfacing detail closed questions miss
- Combines usage frequency, matrix ratings, repurchase intent, and a MaxDiff on purchase drivers so you see both performance and the 'why' behind the buy decision in one flow
- Includes a Van Westendorp pricing exercise on the full-size product alongside shade-range rating, giving pricing and assortment signal most makeup templates skip
- Automated per-response quality scoring and an auto-generated report mean you get a usable summary without manually reading every open-text answer
SurveyMonkey
Makeup Survey TemplateA ready-to-field static template covering general makeup usage and preferences. It's built on SurveyMonkey's broad survey infrastructure with strong distribution and analysis tooling, but the questionnaire itself is fixed multiple-choice/rating logic. No mention of adaptive follow-up or interview-style probing.
잘하는 점
- Fielding-ready template on an established survey platform
- Likely benefits from SurveyMonkey's broad panel/distribution and analytics ecosystem
- Simple to deploy for general makeup feedback
아쉬운 점
- Static question set with no adaptive AI follow-up to probe specific moments of over/under-performance
- No voice AI interview option
- No published methodology on how questions were designed or scored
Jotform
Makeup Product Feedback Form TemplateA customizable form template geared toward collecting basic makeup product feedback, in line with Jotform's drag-and-drop form builder positioning. It's a feedback form rather than a structured research instrument with driver analysis (like MaxDiff or pricing) built in. No indication of AI-driven follow-up questioning.
잘하는 점
- Easy to customize via Jotform's form builder
- Good for lightweight, quick feedback collection
- Integrates with Jotform's broader form ecosystem (payments, notifications, etc.)
아쉬운 점
- No adaptive AI interview or voice interview capability to dig into specific product moments
- Lacks built-in choice-driver or pricing analysis tools like MaxDiff or Van Westendorp
- No automated quality scoring of open responses
QuestionPro
Product Search and Purchase Survey TemplateThis is a generic product search-and-purchase template, not a makeup-specific instrument, so it would need substantial customization to match cosmetics use cases like shade range or wear time. It sits on QuestionPro's enterprise survey platform with standard logic and reporting features. No sign of AI-driven interviewing or category-specific question banks.
잘하는 점
- Backed by QuestionPro's established enterprise survey platform
- Flexible enough to adapt to various product categories
- Standard reporting and cross-tab analysis likely available
아쉬운 점
- Not tailored to makeup-specific attributes (shade range, wear time, application) out of the box
- No adaptive AI or voice follow-up interviews to explore specific product experiences
- No transparent, published prompt/methodology layer
SurveySparrow
Free Makeup Survey Template | Questionnaire on CosmeticsA free, conversational-style makeup survey template aligned with SurveySparrow's chat-like UI branding. It covers general cosmetics questionnaire needs but appears to be a fixed question flow rather than a dynamically branching interview. No purchase-driver ranking (e.g., MaxDiff) or pricing methodology is indicated.
잘하는 점
- Conversational, chat-style UI that may feel more engaging than plain forms
- Free to use as a starting template
- Positioned specifically for cosmetics/makeup questionnaires
아쉬운 점
- Chat-style UI is scripted, not adaptive AI questioning that follows up based on individual answers
- No voice AI interview option
- No built-in pricing sensitivity (Van Westendorp) or purchase-driver max-diff analysis
설문을 공개할 준비가 되셨나요?
이 템플릿을 편집기에서 열어 보세요. 첫 응답자가 보기 전에 모든 부분을 원하는 대로 바꿀 수 있습니다.