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Podcast Listener Feedback & Retention Survey

Captures how listeners actually consume your podcast — ideal episode length, topic preferences, ad tolerance, and what would push them to subscribe or share it — with an AI follow-up that digs into the real reason behind their loyalty score instead of a generic satisfaction number.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 14개 · 약 7분
Q01
메시지

Thanks for being a listener! We'd love your honest take on episode length, topics, and ads so we can make the show better. Your responses are completely confidential and anonymized. About 8 minutes.

Q02
객관식필수

In the last 30 days, how many episodes have you listened to (fully or partially)?

  • None
  • 1-2 episodes
  • 3-5 episodes
  • 6-10 episodes
  • More than 10 episodes
Q03
객관식필수

Thinking about a typical episode, what's your ideal length?

  • Under 15 minutes
  • 15-30 minutes
  • 30-60 minutes
  • 60-90 minutes
  • Over 90 minutes
Q04
의견 척도필수

How do our current episodes feel to you in terms of length?

척도: 1 – 7
최소:Way too short최대:Way too long
Q05
최선·최악 선택형(MaxDiff)필수

Which of these topics do you most want more of, and which do you want less of?

  • True crime and investigations
  • Business and entrepreneurship
  • Comedy and pop culture
  • News and current events
  • Health, wellness and self-improvement
  • Technology and science
  • Storytelling and narrative journalism
세트별 최선·최악 선택최선:Most interested in최악:Least interested in
Q06
매트릭스필수

How much do you agree with each statement about ads on podcasts?

4개 행 × 5개 열
  • I skip through ads whenever I can
  • Host-read ads feel more trustworthy than pre-produced ads
  • I don't mind ads if they support content I like
  • Too many ads in an episode would make me stop listening
열: Strongly disagree · Somewhat disagree · Neutral · Somewhat agree · Strongly agree
Q07
객관식

Which ad format do you personally tolerate best?

  • Skippable ads I can fast-forward through
  • Live host-read ads
  • Occasional standalone sponsor segments
  • No ads at all, even if it costs more
  • No strong preference
Q08
의견 척도필수

How likely are you to recommend this podcast to a friend or colleague?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q09
AI 인터뷰

Probe the reasoning behind the recommendation score the respondent just gave. If it's a 6 or below, find the specific moment or aspect (length, topic, ad load, host, pacing) that would need to change to raise the score, and connect it back to their earlier ad-tolerance and length answers if relevant. If it's a 9 or 10, uncover the one thing that most makes them an advocate and whether they've actually shared or recommended it, not just felt positive about it.

Q10
순위 매기기필수

Rank these in order of what would most make you subscribe permanently or share this podcast with someone else.

  1. Shorter, more consistent episode lengths
  2. More episodes on topics I care about
  3. Fewer or shorter ad breaks
  4. A guest or host I already follow
  5. A recommendation from a friend or community
  6. Bonus content or an ad-free tier
드래그하여 순위 지정
Q11
장문형

Anything else that would make you listen more often or tell others about the show?

Q12
객관식

What's your age range?

  • Under 18
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55-64
  • 65+
  • Prefer not to say
Q13
객관식

How do you describe your gender?

  • Woman
  • Man
  • Non-binary
  • Prefer to self-describe
  • Prefer not to say
Q14
메시지

That's everything — thank you! Your feedback will directly shape our episode length, topic mix, and ad strategy going forward.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Includes a best-worst trade-off question that forces trade-off ranking of topics respondents want more/less of, not just a flat list
  • Uses an AI follow-up interview step that adaptively probes the specific reason behind each respondent's recommendation score, instead of stopping at a number
  • Combines a matrix on ad-attitude statements with a separate multiple-choice on preferred ad format, capturing both sentiment and format tolerance
  • Ends with a ranking question that orders concrete incentives (length, content, guests, etc.) by what would actually drive a permanent subscribe or share

Jotform

Podcast Listener Survey Form Template

A genuine, directly comparable podcast listener feedback template on a mainstream form-builder platform. It's a static, fieldable form rather than an interview experience, so all questions are fixed at design time with no dynamic branching based on a respondent's specific answers. Good for basic listener demographics and preferences, but not built to explore the 'why' behind any single score.

잘하는 점

  • Simple drag-and-drop customization typical of Jotform's builder
  • Free tier available and easy to embed or share via link
  • Large template library and integrations (e.g., email, spreadsheets) for basic distribution and collection

아쉬운 점

  • No adaptive AI follow-up — every respondent sees the same fixed question set regardless of their answers
  • No automated per-response quality scoring or AI-generated analysis of open-text answers
  • No voice AI interview or guided screen-share task option; text/click responses only

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