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모든 템플릿

SEO Agency Client Satisfaction & Retention Survey

Measures how SEO clients actually perceive results, reporting clarity, communication, and value from their agency or consultant — for quarterly or renewal-time check-ins. The AI follow-up digs into the real reason behind a client's loyalty score instead of taking the number at face value.

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샘플 질문

템플릿에 포함된 내용을 미리 확인해 보세요. 모든 질문은 설문 공개 전에 자유롭게 수정할 수 있습니다.

질문 12개 · 약 7분
Q01
메시지

Thanks for taking a few minutes to share honest feedback on your SEO partnership! Your responses are completely confidential and anonymized. This helps us understand what's working and what to improve. About 5 minutes.

Q02
의견 척도필수

Overall, how satisfied are you with the SEO services you've received?

척도: 1 – 7
최소:Very dissatisfied최대:Very satisfied
Q03
객관식필수

How well do you understand what (Replace with agency name) reports to you each month? (Template note: insert your agency or team name before sending.)

  • I fully understand every metric
  • I understand most of it
  • I only understand some of it
  • I don't understand the reports at all
Q04
매트릭스필수

Rate the following aspects of the SEO partnership.

6개 행 × 5개 열
  • Communication and responsiveness
  • Clarity of monthly reports
  • Alignment with your business goals
  • Quality of technical SEO work
  • Quality of content produced
  • 외 1개
열: Poor · Below average · Average · Good · Excellent
Q05
객관식필수

In the last 90 days, how would you describe your organic search performance (traffic, rankings, or leads)?

  • Significant improvement
  • Some improvement
  • No noticeable change
  • Decline
  • Not sure / haven't checked
Q06
의견 척도필수

How likely are you to recommend (Replace with agency name) to another business owner or marketing peer?

척도: 0 – 10
최소:Not at all likely최대:Extremely likely
Q07
AI 인터뷰

Ask the respondent to explain the score they gave for recommending the agency, anchoring on a specific recent example (a report, a project, or a result) that shaped that opinion. If the score is low, probe exactly what would need to change for them to raise it and whether they're considering leaving. If the score is high, probe what specifically earns that loyalty so it can be reinforced.

Q08
최선·최악 선택형(MaxDiff)필수

When you think about SEO, which of these matters most to you versus least?

  • Higher organic rankings
  • More organic traffic
  • More qualified leads or conversions
  • Clear, understandable reporting
  • Proactive communication
  • Technical site health fixes
  • Content strategy and quality
세트별 최선·최악 선택최선:Matters most최악:Matters least
Q09
장문형

What's the one thing your SEO agency could do differently that would most improve your experience?

Q10
객관식

How long have you been working with (Replace with agency name) on SEO?

  • Less than 3 months
  • 3–6 months
  • 6–12 months
  • 1–2 years
  • More than 2 years
Q11
객관식

What's the approximate size of your company, by number of employees?

  • 1-10
  • 11-50
  • 51-200
  • 201-1000
  • 1000+
  • Prefer not to say
Q12
메시지

That's everything — thank you! Your feedback goes directly into how we prioritize communication, reporting, and strategy for your account going forward.

포함된 기능

  • AI 후속 질문

    정형화된 설문이 놓치는 세부 내용을, 주관식 답변에 맞춰 AI가 심층 질문으로 끌어냅니다.

  • 주의력 확인 장치

    성의 없는 답변과 저품질 응답자를 걸러내는 내장 안전장치입니다.

  • AI가 작성한 문안

    문구, 질문 순서, 분기 로직까지 AI가 연구 목표에 맞춰 작성합니다.

  • 자동 리포트

    응답이 모이면 주요 주제, 인용문, 이해하기 쉬운 요약이 자동으로 작성됩니다.

다른 서비스와 비교

다른 설문 도구의 가장 유사한 템플릿을 검토했습니다. 그 도구들이 잘하는 점과, 이 템플릿이 한발 더 나아가는 지점을 정리했습니다.

이 템플릿을 선택하는 이유

  • Goes beyond a single loyalty or satisfaction score with an AI follow-up interview that asks clients to explain the 'why' behind their recommend-agency rating in their own words
  • Includes a matrix rating block covering multiple partnership dimensions (e.g., reporting clarity, communication, results) alongside a max-diff exercise to reveal what clients actually prioritize in SEO work
  • Pairs quantitative tracking questions (tenure with agency, recent organic performance trend, company size) with an open-ended 'what would most improve things' question for actionable context
  • Uses transparent, visible prompts and auto-generated reports so agencies can see exactly what was asked and get a synthesized readout without manually coding open-text responses

Jotform

Client Satisfaction Form Template

A generic, fielding-ready client satisfaction form builder template rather than one tailored to SEO or marketing agency relationships. Useful as a quick-start form with standard satisfaction fields, but it doesn't probe agency-specific concerns like reporting clarity or organic performance trends. Best suited to teams wanting a broad, customizable base rather than an SEO-specific instrument.

잘하는 점

  • Ready-to-use, easily customizable form builder template
  • Simple setup for general client satisfaction data collection
  • Familiar drag-and-drop editing within Jotform's ecosystem

아쉬운 점

  • Static question set with no adaptive AI follow-up to probe the reasoning behind a satisfaction score
  • Not tailored to SEO-agency-specific topics like reporting comprehension or organic traffic trends
  • No published methodology or automated report synthesis of open-ended responses

QuestionPro

Client Service Satisfaction Survey Template

A general client service satisfaction template from an established survey platform, covering broad service-quality dimensions rather than SEO/marketing-specific ones. It's a solid fielding-ready starting point for service businesses generally, but agencies would need to substantially rebuild it to capture reporting clarity, ranking of SEO priorities, or performance-trend perception.

잘하는 점

  • Backed by a mature survey platform with extensive analytics and reporting tools
  • Covers general service satisfaction dimensions applicable across industries
  • Ready to deploy without custom build-out for basic use cases

아쉬운 점

  • No adaptive AI interview to dig into the reasoning behind a loyalty or recommendation score
  • Not designed around SEO-specific KPIs like organic traffic trends or report comprehension
  • Relies on static question logic rather than conversational follow-up probing

Typeform

Client Satisfaction Form Template

A polished, conversational-style form template for general client satisfaction, well suited to a smooth respondent experience but not built around SEO or digital-marketing relationships specifically. It's fielding-ready out of the box, though any agency-specific probing (e.g., report clarity, ranking SEO priorities) would need to be added manually.

잘하는 점

  • Clean, conversational UI known for strong completion rates
  • Easy to customize branding and question flow
  • Ready-to-use template requiring minimal setup

아쉬운 점

  • No adaptive AI-driven follow-up questioning — logic branching is manually configured and static, not conversational probing
  • No SEO-specific content (reporting clarity, organic performance perception, prioritization of SEO factors)
  • No automated quality scoring or auto-generated analysis report of open-ended answers

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