Captures structured feedback from B2B decision-makers who evaluated but did not select your solution, surfacing competitive gaps, buying-experience friction, and actionable recovery insights.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
20
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Thank you for taking the time to share your feedback on your recent evaluation. This brief survey (approximately 6–8 minutes) will ask about your decision process, the factors that influenced your choice, and your experience with our team.
Your responses are confidential and will be reported in aggregate to improve our product and sales process. There are no right or wrong answers — we simply want your honest perspective. Participation is voluntary, and you may stop at any time.
Q2
Multiple Choice
Which best describes your role in this purchase decision?
Final approver
Member of buying committee
Evaluator/influencer
Procurement/legal
Other
Q3
Multiple Choice
What was the outcome of the evaluation?
Selected another vendor
Deferred/postponed
Built in-house
Canceled the initiative
Q4
Long Text
Which vendor did you ultimately select?
Max chars
Q5
Multiple Choice
What was the single biggest reason we were not selected?
Price/total cost
Product capabilities/features
Integration/fit with existing systems
Security/compliance requirements
Implementation speed/time to value
Ease of use/UX
Reliability/performance
Support/services
Contract terms/legal
Vendor reputation/risk
Existing relationship with chosen vendor
Executive/board preference
Other
Q6
Long Text
In a sentence or two, what most tipped the decision toward the winner?
Max chars
Q7
Ranking
Please rank these factors by their importance in your final decision (top = most important).
Drag to order (top = most important)
Price/total cost
Feature fit
Ease of use
Speed to implement
Integration effort
Risk/compliance fit
Q8
Multiple Choice
Which strengths did the chosen vendor demonstrate better than us? (select all that apply)
Pricing flexibility/total cost
Feature depth/breadth
Integration ecosystem/connectors
Security/compliance credentials
Ease of use/UX
Performance/scalability
Implementation services/partner network
Customer references/case studies
Support responsiveness/coverage
Contract flexibility/terms
Brand/trust
Executive engagement
Q9
Multiple Choice
Which capabilities did you expect from us but did not see demonstrated clearly? (select all that apply)
SSO/SAML
SOC 2 or ISO 27001
Role-based access controls
API/SDK availability
Reporting/exports
Data residency options
Uptime/performance SLAs
Onboarding/training resources
Sandboxed trial or POC
Key integrations (e.g., CRM, ERP, data)
Clear pricing/packaging
Compliance documentation
None — all expected capabilities were demonstrated
Q10
Opinion Scale
How close were we to winning this deal?
Range: 1 – 7
Min: Not at all closeMid: NeutralMax: Extremely close — nearly won
Q11
Multiple Choice
Which parts of our sales process created friction for you? (select all that apply)
Slow response times
Unclear pricing/quote structure
Demo quality didn't reflect real use
Limited technical depth in evaluation
Procurement/legal took too long
Security review gaps
Inadequate implementation plan
Limited executive access
No friction noticed
Q12
Multiple Choice
What single change would have most increased the likelihood of choosing us?
More competitive pricing/terms
Clearer ROI/business case
Stronger compliance assurance
Deeper integrations proven live
Customer references from my industry
Longer or broader trial/POC
Detailed implementation timeline/resources
Executive sponsorship/exec meeting
Performance benchmarks at my scale
Nothing would have changed
Other
Q13
Opinion Scale
How likely are you to consider us for a similar need in the next 12 months?
Range: 1 – 5
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q14
Long Text
What would need to change for you to choose us next time?
Max chars
Q15
AI Interview
We'd like to understand your decision in a bit more depth. An AI moderator will ask a couple of brief follow-up questions based on what you've shared so far.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 6
Q16
Long Text
Based on your responses in this survey, is there anything else we should know about your decision process or the winning vendor?
Max chars
Q17
Long Text
What is your job title?
Max chars
Q18
Multiple Choice
Which best describes your organization's size?
1–99 employees
100–499
500–999
1,000–4,999
5,000+
Q19
Multiple Choice
What is your primary region?
North America
Europe
Asia-Pacific
Latin America
Middle East/Africa
Multiple regions
Q20
Chat Message
Thank you for your time and candid feedback — your insights will directly inform how we improve our product and buying experience.
Frequently Asked Questions
What is QuestionPunk?
QuestionPunk is a lightweight survey platform for live AI interviews you control. It's fast, flexible, and scalable—adapting every question in real time, moderating responses across languages, letting you steer prompts, models, and flows, and even generating surveys from a simple prompt. Get interview-grade insight with survey-level speed across qual and quant.
How do I create my first survey?
Sign up, then decide how you want to build: let the AI generate a survey from your prompt, pick a template, or start from scratch. Choose question types, set logic, and preview before sharing.
How can I share surveys with my team?
Send a project link so teammates can view and collaborate instantly.
Can the AI generate a survey from a prompt?
Yes. Provide a prompt and QuestionPunk drafts a survey you can tweak before sending.
How long does support typically take to reply?
We reply within 24 hours—often much sooner. Include key details in your message to help us assist you faster.
Can I export survey results?
Absolutely. Export results as CSV straight from the results page for quick data work.