Q01
Long Text
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Win-Loss Analysis: Decision-Maker Debrief
Captures structured feedback from B2B decision-makers who evaluated but did not select your solution, surfacing competitive gaps, buying-experience friction, and actionable recovery insights.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
20 questions · ~4 min
Q02
Multiple Choice
Which best describes your role in this purchase decision?
Q03
Multiple Choice
What was the single biggest reason we were not selected?
Q04
Multiple Choice
Which strengths did the chosen vendor demonstrate better than us? (select all that apply)
Q05
Long Text
How close were we to winning this deal?
Q06
Long Text
How likely are you to consider us for a similar need in the next 12 months?
Q07
AI Interview
We'd like to understand your decision in a bit more depth. An AI moderator will ask a couple of brief follow-up questions based on what you've shared so far.
Q08
Long Text
Based on your responses in this survey, is there anything else we should know about your decision process or the winning vendor?
Q09
Long Text
What is your job title?
Q10
Long Text
Thank you for your time and candid feedback — your insights will directly inform how we improve our product and buying experience.
Q11
Multiple Choice
What was the outcome of the evaluation?
Q12
Long Text
In a sentence or two, what most tipped the decision toward the winner?
Q13
Multiple Choice
Which capabilities did you expect from us but did not see demonstrated clearly? (select all that apply)
Q14
Multiple Choice
Which parts of our sales process created friction for you? (select all that apply)
Q15
Long Text
What would need to change for you to choose us next time?
Q16
Multiple Choice
Which best describes your organization's size?
Q17
Long Text
Which vendor did you ultimately select?
Q18
Long Text
Please rank these factors by their importance in your final decision (top = most important).
Q19
Multiple Choice
What single change would have most increased the likelihood of choosing us?
Q20
Multiple Choice
What is your primary region?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.