Which best describes your role in this purchase decision? (select one)
- Final approver
- Member of buying committee
- Evaluator/influencer
- Procurement/legal
- Other
What was the outcome of the evaluation?
- Selected another vendor
- Deferred/postponed
- Built in-house
- Canceled the initiative
Which vendor did you ultimately select?
Max 100 chars
What was the single biggest reason we were not selected? (choose the primary factor)
- Price/total cost
- Product capabilities/features
- Integration/fit with existing systems
- Security/compliance requirements
- Implementation speed/time to value
- Ease of use/UX
- Reliability/performance
- Support/services
- Contract terms/legal
- Vendor reputation/risk
- Existing relationship with chosen vendor
- Executive/board preference
- Other
In a sentence or two, what most tipped the decision toward the winner?
Max 600 chars
Please rank these factors by their importance in your final decision (top = most important).
Which strengths did the chosen vendor demonstrate better than us? (select all that apply)
- Pricing flexibility/total cost
- Feature depth/breadth
- Integration ecosystem/connectors
- Security/compliance credentials
- Ease of use/UX
- Performance/scalability
- Implementation services/partner network
- Customer references/case studies
- Support responsiveness/coverage
- Contract flexibility/terms
- Brand/trust
- Executive engagement
Which table‑stakes capabilities did you expect from us but did not see clearly? (select all that apply)
- SSO/SAML
- SOC 2 or ISO 27001
- Role-based access controls
- API/SDK availability
- Reporting/exports
- Data residency options
- Uptime/performance SLAs
- Onboarding/training resources
- Sandboxed trial or POC
- Key integrations (e.g., CRM, ERP, data)
- Clear pricing/packaging
- Compliance documentation
How close were we to winning this deal?
Which parts of our sales process created friction for you? (select all that apply)
- Slow response times
- Unclear pricing/quote structure
- Demo quality didn’t reflect real use
- Limited technical depth in evaluation
- Procurement/legal took too long
- Security review gaps
- Inadequate implementation plan
- Limited executive access
- No friction noticed
What would have most increased the likelihood of choosing us? (select one)
- More competitive pricing/terms
- Clearer ROI/business case
- Stronger compliance assurance
- Deeper integrations proven live
- Customer references from my industry
- Longer or broader trial/POC
- Detailed implementation timeline/resources
- Executive sponsorship/exec meeting
- Performance benchmarks at my scale
- Nothing would have changed
- Other
Would you consider us for a similar need in the next 12 months?
What would need to change for you to choose us next time?
Max 600 chars
Anything else we should know about your decision process or the winner?
Max 600 chars
Your job title
Max 100 chars
Which best describes your organization’s size?
- 1–99 employees
- 100–499
- 500–999
- 1,000–4,999
- 5,000+
What is your primary region?
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East/Africa
- Multiple regions
Attention check: To confirm you are paying attention, please select “Agree.”
- Strongly disagree
- Disagree
- Neutral
- Agree
- Strongly agree
AI Interview: 2 Follow-up Questions on your decision rationale
If there’s anything else you’d like to add, please share it here.
Max 600 chars
Thank you for your time and insights—they’re very helpful.