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Closed-Won Buyer Decision Analysis Survey

Captures structured post-purchase feedback from closed-won buyers on their evaluation process, competitive comparisons, decision drivers, and satisfaction to inform sales strategy and improve win rates.

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Sample questions

A preview of what’s in the template. Every question is editable before you launch.

23 questions · ~4 min
Q01
Long Text

Thank you for agreeing to share your feedback. This survey asks about your recent purchasing experience and the factors that influenced your decision. It should take approximately 6–8 minutes to complete. Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate. Your feedback will be used internally to improve our products, services, and sales process. By continuing, you confirm that you understand and agree to participate.

Q02
Multiple Choice

When did you complete your purchase with us?

Q03
Multiple Choice

Which best describes your evaluation process?

Q04
Multiple Choice

What was the single most important reason you chose us?

Q05
Long Text

Overall, how satisfied are you with your decision to choose us?

Q06
AI Interview

We'd like to understand more about your decision-making process. Please share your thoughts and our AI moderator will ask a couple of follow-up questions.

Q07
Multiple Choice

Which best describes your job function?

Q08
Long Text

Thank you for your time and insights — your feedback is greatly appreciated and will directly inform how we improve our products and services.

Q09
Multiple Choice

What was your role in the purchase decision?

Q10
Long Text

Which other vendor or solution was the top alternative you considered?

Q11
Long Text

Please rank the following factors by how much they influenced your decision, from most to least important.

Q12
Long Text

How likely are you to recommend us to a colleague or peer?

Q13
Long Text

Based on your responses in this survey, is there anything else you would like to share about your purchasing experience or decision?

Q14
Multiple Choice

What is your seniority level?

Q15
Multiple Choice

Which best describes this purchase?

Q16
Multiple Choice

Compared with your top alternative, in which areas did our solution have a clear advantage? (Select all that apply)

Q17
Long Text

What, if anything, almost kept you from choosing us?

Q18
Multiple Choice

How many employees does your organization have?

Q19
Long Text

What problem or goal led you to look for a solution?

Q20
Multiple Choice

In which areas, if any, was the alternative stronger than our solution? (Select all that apply)

Q21
Multiple Choice

Which industry best describes your organization?

Q22
Long Text

Which region best describes your organization's primary location?

Q23
Multiple Choice

May we contact you for a brief follow-up conversation if needed?

What’s included

  • AI follow-ups

    Adaptive probes on open-ended answers that pull out detail a static form would miss.

  • Attention checks

    Built-in safeguards against rushed answers and low-quality respondents.

  • AI-drafted copy

    Wording, ordering, and branching written by the AI — tuned to your research goal.

  • Auto report

    Themes, quotes, and a plain-English summary write themselves once responses come in.

Ready to launch?

Open this template in the editor. Every part is yours to change before the first respondent sees it.

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