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Closed-Won Buyer Feedback: Win-Loss Survey Template

Capture post-purchase feedback on decision drivers, selection criteria, and competitors to improve win rates. Quick, actionable survey template. 6-8 minutes.

What's Included

AI-Powered Questions

Intelligent follow-up questions based on responses

Automated Analysis

Real-time sentiment and insight detection

Smart Distribution

Target the right audience automatically

Detailed Reports

Comprehensive insights and recommendations

Sample Survey Items

Q1
multiple choice
When did you complete your purchase with us?
  • In the last 30 days
  • 31–90 days ago
  • 91–180 days ago
  • More than 180 days ago
Q2
multiple choice
What was your role in the purchase decision?
  • I was the primary decision-maker
  • I was part of a decision committee
  • I influenced the decision
  • I am an end user only
  • I was not involved in the decision
Q3
multiple choice
Which best describes this purchase?
  • New purchase
  • Replacement of an existing solution
  • Expansion/additional licenses
  • Renewal
  • Pilot/trial converting to paid
Q4
long text
Briefly, what problem or goal led you to look for a solution?
Max 600 chars
Q5
multiple choice
Which best describes your evaluation process?
  • I only evaluated your company
  • I evaluated your company and at least one other vendor
Q6
short text
Which other vendor was the top alternative you considered?
Max 100 chars
Q7
matrix
Compared with your top alternative, how did our solution perform in each area?
Q8
multiple choice
Attention check: To confirm you are paying attention, please select "I am paying attention."
  • I am paying attention
  • I am not paying attention
Q9
multiple choice
What was the single most important reason you chose us?
  • Product capabilities/features
  • Ease of use
  • Price/value for money
  • Implementation speed/time to value
  • Integration with existing tools
  • Customer support and service
  • Security and compliance
  • Brand/trust
  • Available references/case studies
  • Contract terms/flexibility
Q10
constant sum
Allocate 100 points across the factors that mattered most in your decision.
Q11
rating
Overall, how satisfied are you so far with your choice?
Q12
long text
What, if anything, almost kept you from choosing us, or what could be improved?
Max 600 chars
Q13
opinion scale
How likely are you to recommend us to a peer?
Q14
multiple choice
Which best describes your job function?
  • Executive/Owner
  • Finance
  • Operations
  • IT/Engineering
  • Sales/Business Development
  • Marketing
  • Product/Design
  • Customer Support/Success
  • Other
  • Prefer not to say
Q15
multiple choice
What is your seniority level?
  • Executive (C-level/Founder)
  • VP/Director
  • Manager
  • Individual contributor
  • Other
  • Prefer not to say
Q16
multiple choice
How many employees does your organization have?
  • 1–10
  • 11–50
  • 51–200
  • 201–1,000
  • 1,001–5,000
  • 5,001–10,000
  • 10,001+
  • Prefer not to say
Q17
multiple choice
Which industry best describes your organization?
  • Technology/Software
  • Professional Services
  • Financial Services
  • Healthcare/Life Sciences
  • Manufacturing
  • Retail/eCommerce
  • Education
  • Government/Nonprofit
  • Other
  • Prefer not to say
Q18
short text
Country or region (optional):
Max 100 chars
Q19
multiple choice
May we contact you for a brief follow-up if needed?
  • Yes
  • No
Q20
long text
Anything else we should know about your decision?
Max 600 chars
Q21
ai interview
AI Interview: 2 Follow-up Questions on your responses
AI Interview
Q22
chat message
Thank you for your time and insights—your feedback is greatly appreciated!

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Closed-Won Buyer Feedback: Win-Loss Survey Template - Survey Template | QuestionPunk