Captures structured post-purchase feedback from closed-won buyers on their evaluation process, competitive comparisons, decision drivers, and satisfaction to inform sales strategy and improve win rates.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Thank you for agreeing to share your feedback. This survey asks about your recent purchasing experience and the factors that influenced your decision. It should take approximately 6–8 minutes to complete.
Your participation is entirely voluntary and you may stop at any time. There are no right or wrong answers — we are interested in your honest opinions. All responses are confidential, will be anonymized, and reported only in aggregate. Your feedback will be used internally to improve our products, services, and sales process.
By continuing, you confirm that you understand and agree to participate.
Q2
Multiple Choice
When did you complete your purchase with us?
In the last 30 days
31–90 days ago
91–180 days ago
More than 180 days ago
Q3
Multiple Choice
What was your role in the purchase decision?
I was the primary decision-maker
I was part of a decision committee
I influenced the decision
I am an end user only
I was not involved in the decision
Q4
Multiple Choice
Which best describes this purchase?
New purchase
Replacement of an existing solution
Expansion/additional licenses
Renewal
Pilot/trial converting to paid
Q5
Long Text
What problem or goal led you to look for a solution?
Max chars
Q6
Multiple Choice
Which best describes your evaluation process?
I only evaluated your company
I evaluated your company and at least one other vendor
Q7
Long Text
Which other vendor or solution was the top alternative you considered?
Max chars
Q8
Multiple Choice
Compared with your top alternative, in which areas did our solution have a clear advantage? (Select all that apply)
Product capabilities/features
Ease of use
Price/value for money
Implementation speed/time to value
Integration with existing tools
Customer support and service
Security and compliance
Brand/trust/reputation
References/case studies
Contract terms/flexibility
None of the above
Q9
Multiple Choice
In which areas, if any, was the alternative stronger than our solution? (Select all that apply)
Product capabilities/features
Ease of use
Price/value for money
Implementation speed/time to value
Integration with existing tools
Customer support and service
Security and compliance
Brand/trust/reputation
References/case studies
Contract terms/flexibility
None — our solution was stronger in all areas
Q10
Multiple Choice
What was the single most important reason you chose us?
Product capabilities/features
Ease of use
Price/value for money
Implementation speed/time to value
Integration with existing tools
Customer support and service
Security and compliance
Brand/trust
Available references/case studies
Contract terms/flexibility
Other (please specify)
Q11
Ranking
Please rank the following factors by how much they influenced your decision, from most to least important.
Drag to order (top = most important)
Product capabilities/features
Ease of use
Price/value for money
Implementation speed/time to value
Integration with existing tools
Customer support and service
Security and compliance
Brand/trust
Contract terms/flexibility
Q12
Opinion Scale
Overall, how satisfied are you with your decision to choose us?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q13
Opinion Scale
How likely are you to recommend us to a colleague or peer?
Range: 0 – 10
Min: Not at all likelyMid: NeutralMax: Extremely likely
Q14
Long Text
What, if anything, almost kept you from choosing us?
Max chars
Q15
AI Interview
We'd like to understand more about your decision-making process. Please share your thoughts and our AI moderator will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q16
Long Text
Based on your responses in this survey, is there anything else you would like to share about your purchasing experience or decision?
Max chars
Q17
Multiple Choice
Which best describes your job function?
Executive/Owner
Finance
Operations
IT/Engineering
Sales/Business Development
Marketing
Product/Design
Customer Support/Success
Other
Prefer not to say
Q18
Multiple Choice
What is your seniority level?
Executive (C-level/Founder)
VP/Director
Manager
Individual contributor
Other
Prefer not to say
Q19
Multiple Choice
How many employees does your organization have?
1–10
11–50
51–200
201–1,000
1,001–5,000
5,001–10,000
10,001+
Prefer not to say
Q20
Multiple Choice
Which industry best describes your organization?
Technology/Software
Professional Services
Financial Services
Healthcare/Life Sciences
Manufacturing
Retail/eCommerce
Education
Government/Nonprofit
Other
Prefer not to say
Q21
Dropdown
Which region best describes your organization's primary location?
North America
Latin America & Caribbean
Western Europe
Eastern Europe
Middle East & North Africa
Sub-Saharan Africa
South Asia
East & Southeast Asia
Oceania
Prefer not to say
Q22
Multiple Choice
May we contact you for a brief follow-up conversation if needed?
Yes
No
Q23
Chat Message
Thank you for your time and insights — your feedback is greatly appreciated and will directly inform how we improve our products and services.
Frequently Asked Questions
What is QuestionPunk?
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