Q01
Message
All templatesMarket Research
Net Promoter Score (NPS) Customer Experience Survey
A methodologically sound NPS survey for measuring customer loyalty alongside overall satisfaction. Designed for post-interaction or periodic deployment to identify promoters, passives, and detractors, and to surface actionable drivers of customer experience.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
11 questions · ~6 min
Q02
Multiple Choice
How long have you been using our service?
- Less than 1 month
- 1–6 months
- 6–12 months
- 1–2 years
- More than 2 years
- Not sure
Q03
Opinion Scale
How likely are you to recommend our service to a friend or colleague?
Scale: 0 – 10
Min:Not at all likelyMax:Extremely likely
Q04
Long Text
What is one thing we could improve to make your experience better?
Q05
Multiple Choice
What is your age group?
- Under 18
- 18–24
- 25–34
- 35–44
- 45–54
- 55–64
- 65 or older
- Prefer not to say
Q06
Message
Thank you for completing this survey! Your feedback is greatly appreciated and will help us improve our service.
Q07
Multiple Choice
What is the primary reason for the score you just gave?
- Quality of service
- Customer support
- Pricing / value
- Product features
- Ease of use
- Other (please specify)
Q08
AI Interview
We'd like to understand your experience a bit more. Please share what has shaped your overall impression of our service.
Q09
Dropdown
Which region best describes where you are located?
- North America
- Central America & Caribbean
- South America
- Western Europe
- Eastern Europe
- Middle East
- Africa
- Central Asia
- South Asia
- East Asia
- Southeast Asia
- Oceania
- Prefer not to say
Q10
Opinion Scale
Overall, how satisfied are you with our service?
Scale: 1 – 7
Min:Very dissatisfiedMax:Very satisfied
Q11
Long Text
Based on your responses in this survey, is there anything else you would like to share about your experience with our service?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
How it compares
We reviewed the closest templates from other survey tools. Here’s what they do well — and where this template goes further.
Why this template
- Combines a quantitative NPS opinion-scale question with a satisfaction opinion-scale question and a follow-up multiple-choice reason question, so you capture both loyalty and satisfaction drivers in one flow
- Includes an AI follow-up interview question that adaptively probes respondents on what has shaped their experience, going beyond a single fixed open-text box
- Adds a dedicated open-text 'anything else' question near the end so respondents can add context after reflecting on their own answers
- Captures tenure, age group, and region as segmentation variables so promoter/passive/detractor scores can be broken down by customer segment
Jotform
Coffee Shop Customer Experience Survey Form TemplateThis is a niche, industry-specific form (coffee shop) rather than a general-purpose NPS/CX template, so it would need substantial editing to fit other business contexts. It's a static, drag-and-drop form builder template rather than a research-designed instrument. Useful mainly as a quick starting layout, not as a methodologically structured NPS survey.
What it does well
- Easy to customize via drag-and-drop form builder
- Ready-to-deploy for a specific retail/food-service use case
- Likely supports typical form fields (ratings, multiple choice, text)
Where it falls short
- Fixed question set with no adaptive follow-up based on a respondent's answers
- No structured NPS scoring or promoter/passive/detractor segmentation built into the template itself
- No automated per-response quality scoring or transparent methodology documentation
SurveyMonkey
Customer Experience Survey Template & QuestionsA well-established, general-purpose customer experience template from a major survey platform, likely including a mix of rating and open-text questions. It is presented as a static question set to deploy as-is or lightly edit, not an interview-style instrument. Good for benchmarking against a mainstream CX survey standard.
What it does well
- Backed by a widely used, established survey platform
- Likely includes pre-validated question wording and CX best-practice guidance
- Easy to deploy at scale with existing distribution tools
Where it falls short
- No adaptive AI-driven follow-up questions to probe open-ended responses further
- No voice AI interview option for respondents who prefer speaking over typing
- No transparent, per-question prompt methodology or automated quality scoring of responses
SurveySparrow
Customer Experience Survey TemplateA conversational-style CX template from a platform known for chat-like survey formats, which may make it feel more engaging than a plain form. It still relies on pre-set question logic rather than true adaptive AI interviewing. Suitable as a fielding-ready template for general CX measurement.
What it does well
- Conversational, chat-style question presentation for better completion rates
- General-purpose CX focus applicable across industries
- Likely offers branching logic based on selected answers
Where it falls short
- Branching logic is rule-based, not AI-generated adaptive follow-up tailored to each answer's content
- No voice AI interview or screen-share guided task capability
- No published transparent prompt methodology or automated response quality scoring
QuestionPro
Customer satisfaction survey questions | Customer satisfaction survey exampleThis page centers on customer satisfaction (CSAT) rather than NPS specifically, so it's an adjacent but not identical template, likely usable as a base with edits for loyalty measurement. It appears to be a static example/question bank rather than an adaptive interview. Solid as a reference for satisfaction-focused question wording.
What it does well
- Established survey research vendor with broad question-bank resources
- Satisfaction-specific focus with example questions to reference
- Likely supports standard survey logic and reporting dashboards
Where it falls short
- Focused on CSAT wording rather than a built-in NPS promoter/passive/detractor framework
- No adaptive AI follow-up interview or voice AI option for deeper qualitative probing
- No transparent per-response quality scoring or prompt-level methodology disclosure
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.
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