Q01
Long Text
All templates
Circular Retail Program Demand & Attitudes Survey
Measures shopper awareness, behavioral intent, and preferences for retailer-led circular programs—including trade-ins, take-back, repair, and refurbished resale—to inform program design and go-to-market strategy.
Sample questions
A preview of what’s in the template. Every question is editable before you launch.
23 questions · ~4 min
Q02
Multiple Choice
In the past 12 months, how often have you purchased items from retailers (any category)?
Q03
Long Text
Before today, how familiar were you with retailer-led circular programs (e.g., trade-in, take-back, repair, or refurbished resale)?
Q04
Long Text
If a retailer you shop at offered a circular program, how likely would you be to use it in the next 6 months?
Q05
Multiple Choice
Which incentives would most motivate you to participate in a retailer's circular program? Please select up to 3.
Q06
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about retailer circular programs (e.g., trade-in, take-back, repair, refurbished resale).
Q07
Long Text
What is your age?
Q08
Long Text
Thank you for your time. Your feedback will help improve circular retail options for shoppers everywhere.
Q09
Multiple Choice
Which of the following channels do you typically use when shopping? Please select all that apply.
Q10
Long Text
Many retailers now offer circular options—trade-in or take-back for store credit or cash, certified refurbished resale, repair and alterations, and recycling. Returned items are typically inspected, graded, and then resold, repaired, or responsibly recycled. Please keep these options in mind as you answer the following questions.
Q11
Long Text
How likely would you be to recommend a retailer's circular program to a friend or family member?
Q12
Long Text
For a like-new item originally priced at $100, what is the minimum payout that would make you trade it in?
Q13
AI Interview
We'd like to learn more about your experiences and feelings toward circular retail programs. Please share what matters most to you, and our AI interviewer will ask a couple of follow-up questions.
Q14
Multiple Choice
How do you describe your gender?
Q15
Multiple Choice
In the past 12 months, which of the following have you personally done? Please select all that apply.
Q16
Long Text
How much do you trust retailers to handle returned items responsibly (e.g., resale, repair, recycling)?
Q17
Multiple Choice
Where would you prefer to complete circular returns or trade-ins?
Q18
Long Text
What is the highest level of education you have completed?
Q19
Long Text
Thinking about your experiences with any of these circular activities, how satisfied were you with the overall ease of the process?
Q20
Long Text
Please rank the following barriers to using a circular program, where 1 = biggest barrier.
Q21
Multiple Choice
What is your current employment status?
Q22
Long Text
How satisfied were you with the value you received (e.g., payout, store credit, quality of repair)?
Q23
Long Text
Where do you currently live?
What’s included
AI follow-ups
Adaptive probes on open-ended answers that pull out detail a static form would miss.
Attention checks
Built-in safeguards against rushed answers and low-quality respondents.
AI-drafted copy
Wording, ordering, and branching written by the AI — tuned to your research goal.
Auto report
Themes, quotes, and a plain-English summary write themselves once responses come in.
Ready to launch?
Open this template in the editor. Every part is yours to change before the first respondent sees it.