Measures shopper awareness, behavioral intent, and preferences for retailer-led circular programs—including trade-ins, take-back, repair, and refurbished resale—to inform program design and go-to-market strategy.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Chat Message
Welcome! This survey explores your shopping experiences and attitudes toward retailer-led programs such as trade-ins, take-back, repair, and refurbished resale.
This should take approximately 6–8 minutes. Your participation is entirely voluntary, and you may stop at any time. There are no right or wrong answers—we are interested in your honest opinions. All responses are confidential, anonymized, and reported only in aggregate for research purposes.
Q2
Multiple Choice
In the past 12 months, how often have you purchased items from retailers (any category)?
Weekly or more
A few times per month
About once per month
Every 2–3 months
Less often
I have not purchased from a retailer in the past 12 months
Q3
Multiple Choice
Which of the following channels do you typically use when shopping? Please select all that apply.
Retailer website or app
Online marketplaces (e.g., Amazon, eBay)
Brand-owned physical stores
Multi-brand physical stores
Secondhand or consignment marketplaces
Social commerce (e.g., Instagram, TikTok)
Outlet stores
Other
Q4
Opinion Scale
Before today, how familiar were you with retailer-led circular programs (e.g., trade-in, take-back, repair, or refurbished resale)?
Range: 1 – 7
Min: Not at all familiarMid: NeutralMax: Extremely familiar
Q5
Chat Message
Many retailers now offer circular options—trade-in or take-back for store credit or cash, certified refurbished resale, repair and alterations, and recycling. Returned items are typically inspected, graded, and then resold, repaired, or responsibly recycled.
Please keep these options in mind as you answer the following questions.
Q6
Multiple Choice
In the past 12 months, which of the following have you personally done? Please select all that apply.
Returned an item to a retailer for store credit
Traded in a used item to a retailer for payout
Sold an item on a peer-to-peer marketplace
Bought a refurbished item from a retailer
Used a retailer repair or alteration service
Recycled or donated via a retailer take-back program
None of the above
Q7
Opinion Scale
Thinking about your experiences with any of these circular activities, how satisfied were you with the overall ease of the process?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q8
Opinion Scale
How satisfied were you with the value you received (e.g., payout, store credit, quality of repair)?
Range: 1 – 7
Min: Not at all satisfiedMid: NeutralMax: Extremely satisfied
Q9
Opinion Scale
If a retailer you shop at offered a circular program, how likely would you be to use it in the next 6 months?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q10
Opinion Scale
How likely would you be to recommend a retailer's circular program to a friend or family member?
Range: 1 – 7
Min: Very unlikelyMid: NeutralMax: Very likely
Q11
Opinion Scale
How much do you trust retailers to handle returned items responsibly (e.g., resale, repair, recycling)?
Range: 1 – 7
Min: Do not trust at allMid: NeutralMax: Trust completely
Q12
Multiple Choice
Which incentives would most motivate you to participate in a retailer's circular program? Please select up to 3.
Cash payout
Store credit bonus (extra value vs. cash)
Discount on a future purchase
Free shipping/returns on the trade-in
Loyalty points boost
Donation to charity option
Discount on repair or alteration
Extended warranty on refurbished purchases
Other
Q13
Dropdown
For a like-new item originally priced at $100, what is the minimum payout that would make you trade it in?
Less than $10
$10–$19
$20–$29
$30–$39
$40–$49
$50–$59
$60–$69
$70 or more
Q14
Multiple Choice
Where would you prefer to complete circular returns or trade-ins?
In-store drop-off
Mail-in with prepaid label
Scheduled home pickup or courier
At-home boxless pickup (no packaging needed)
Either in-store or mail-in
No preference
Q15
Ranking
Please rank the following barriers to using a circular program, where 1 = biggest barrier.
Drag to order (top = most important)
Payout feels too low
Hassle or time to prepare and ship
Limited drop-off locations or pickup times
Concern items won't be accepted or graded fairly
Unsure about data or privacy security
Prefer to keep or give to friends/family
Q16
Long Text
Based on your responses in this survey, please share any additional thoughts or feelings about retailer circular programs (e.g., trade-in, take-back, repair, refurbished resale).
Max chars
Q17
AI Interview
We'd like to learn more about your experiences and feelings toward circular retail programs. Please share what matters most to you, and our AI interviewer will ask a couple of follow-up questions.
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Reference questions: 5
Q18
Dropdown
What is your age?
18–24
25–34
35–44
45–54
55–64
65+
Prefer not to say
Q19
Multiple Choice
How do you describe your gender?
Man
Woman
Non-binary
Prefer not to say
Q20
Dropdown
What is the highest level of education you have completed?
Some high school
High school diploma or equivalent
Some college or associate degree
Bachelor's degree
Postgraduate degree
Prefer not to say
Q21
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker or caregiver
Retired
Unemployed
Prefer not to say
Q22
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Australia
European Union
Other
Q23
Chat Message
Thank you for your time. Your feedback will help improve circular retail options for shoppers everywhere.
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