Measure shopper demand for circular retail: trade-ins, take-back programs, repairs, and refurbished buys. Use this template to lift loyalty and cut costs.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Template Overview
23
Questions
AI-Powered
Smart Analysis
Ready-to-Use
Launch in Minutes
This professionally designed survey template helps you gather valuable insights with intelligent question flow and automated analysis.
Sample Survey Items
Q1
Multiple Choice
In the past 12 months, how often have you purchased items from retailers (any category)?
Weekly or more
A few times per month
About once per month
Every 2–3 months
Less often
Q2
Multiple Choice
Where do you typically shop? Select all that apply.
Retailer website/app
Online marketplaces (e.g., Amazon, eBay)
Brand-owned physical stores
Multi-brand physical stores
Secondhand/consignment marketplaces
Social commerce (e.g., Instagram, TikTok)
Outlet stores
Other
Q3
Opinion Scale
Before today, how familiar were you with retailer-led take-back, trade-in, repair, or refurbished/resale programs?
Range: 1 – 10
Min: Not at all familiarMid: Somewhat familiarMax: Very familiar
Q4
Chat Message
Quick explainer: Many retailers offer circular options—trade-in or take-back for store credit or cash, certified refurbished resale, repair/alterations, and recycling. Returned items are inspected, graded, and then resold, repaired, or responsibly recycled.
Q5
Multiple Choice
In the past 12 months, which of the following have you personally done? Select all that apply. If none, choose "None of the above" only.
Returned an item to a retailer for store credit
Traded in a used item to a retailer for payout
Sold an item on a peer-to-peer marketplace
Bought a refurbished item from a retailer
Used a retailer repair or alteration service
Recycled or donated via a retailer take-back program
None of the above
Q6
Matrix
Thinking about any of those activities, how satisfied were you with each aspect?
Rows
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Ease of process
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•
•
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•
Payout or credit fairness
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Communication and transparency
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Speed of completion
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Item grading fairness
•
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Customer support
•
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Q7
Matrix
How important would each of the following be if you used a retailer’s circular program?
Rows
Not important
Slightly important
Moderately important
Very important
Extremely important
Convenient drop-off or mail-in
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•
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Instant credit at checkout
•
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Cash payout amount
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Environmental impact and reporting
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Assurance of data/privacy protection
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Clear grading and pricing rules
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Pickup or courier availability
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Q8
Multiple Choice
Which incentives would most motivate you to participate? Select up to 3.
Cash payout
Store credit bonus (extra value vs. cash)
Discount on a future purchase
Free shipping/returns on the trade-in
Loyalty points boost
Donation to charity option
Discount on repair/alteration
Extended warranty on refurbished purchases
Other
Q9
Constant Sum
Allocate 100 points across these incentives based on how motivating each would be for you (total must equal 100).
Total must equal 100
Min per option: 0Whole numbers only
Q10
Numeric
For a like-new item originally priced at $100, what minimum payout (in dollars) would make you trade it in? Please enter a whole number.
Accepts a numeric value
Whole numbers only
Q11
Opinion Scale
If available at a retailer you shop, how likely are you to use a circular program in the next 6 months?
Range: 1 – 10
Min: Very unlikelyMid: Neither likely nor unlikelyMax: Very likely
Q12
Multiple Choice
Where would you prefer to complete circular returns or trade-ins?
In-store drop-off
Mail-in with prepaid label
Scheduled home pickup/courier
At-home boxless pickup (no packaging)
Either in-store or mail-in
No preference
Q13
Ranking
Rank the biggest barriers for you to using a circular program (1 = biggest barrier).
Drag to order (top = most important)
Payout feels too low
Hassle/time to prepare and ship
Limited drop-off locations or pickup times
Concern items won’t be accepted or graded fairly
Unsure about data/privacy security
Prefer to keep or give to friends/family
Environmental impact seems small
Q14
Rating
Rate your trust in retailers to handle returned items responsibly (resale, repair, recycling).
What is the highest level of education you have completed?
Some high school
High school diploma or equivalent
Some college/associate degree
Bachelor’s degree
Postgraduate degree
Prefer not to say
Q19
Multiple Choice
What is your current employment status?
Employed full-time
Employed part-time
Self-employed
Student
Homemaker/caregiver
Retired
Unemployed
Prefer not to say
Q20
Dropdown
Where do you currently live?
United States
Canada
United Kingdom
Australia
European Union
Other
Q21
Long Text
Do you have any other comments or suggestions about retailer circular programs?
Max 600 chars
Q22
AI Interview
AI Interview: 2 Follow-up Questions on circular shopping and returns
AI InterviewLength: 2Personality: [Object Object]Mode: Fast
Q23
Chat Message
Thank you for your time—your feedback helps improve circular options for everyone.
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