Measure shopper demand for circular retail: trade-ins, take-back programs, repairs, and refurbished buys. Use this template to lift loyalty and cut costs.
What's Included
AI-Powered Questions
Intelligent follow-up questions based on responses
Automated Analysis
Real-time sentiment and insight detection
Smart Distribution
Target the right audience automatically
Detailed Reports
Comprehensive insights and recommendations
Sample Survey Items
Q1
Multiple Choice
In the past 12 months, how often have you purchased items from retailers (any category)?
Weekly or more
A few times per month
About once per month
Every 2–3 months
Less often
Q2
Multiple Choice
Where do you typically shop? Select all that apply.
Retailer website/app
Online marketplaces (e.g., Amazon, eBay)
Brand-owned physical stores
Multi-brand physical stores
Secondhand/consignment marketplaces
Social commerce (e.g., Instagram, TikTok)
Outlet stores
Other
Q3
Opinion Scale
Before today, how familiar were you with retailer-led take-back, trade-in, repair, or refurbished/resale programs?
Range: 1 – 10
Min: Not at all familiarMid: Somewhat familiarMax: Very familiar
Q4
Chat Message
Quick explainer: Many retailers offer circular options—trade-in or take-back for store credit or cash, certified refurbished resale, repair/alterations, and recycling. Returned items are inspected, graded, and then resold, repaired, or responsibly recycled.
Q5
Multiple Choice
In the past 12 months, which of the following have you personally done? Select all that apply. If none, choose "None of the above" only.
Returned an item to a retailer for store credit
Traded in a used item to a retailer for payout
Sold an item on a peer-to-peer marketplace
Bought a refurbished item from a retailer
Used a retailer repair or alteration service
Recycled or donated via a retailer take-back program
None of the above
Q6
Matrix
Thinking about any of those activities, how satisfied were you with each aspect?
Rows
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Ease of process
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Payout or credit fairness
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Communication and transparency
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Speed of completion
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Item grading fairness
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Customer support
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Q7
Matrix
How important would each of the following be if you used a retailer’s circular program?
Rows
Not important
Slightly important
Moderately important
Very important
Extremely important
Convenient drop-off or mail-in
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Instant credit at checkout
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Cash payout amount
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Environmental impact and reporting
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Assurance of data/privacy protection
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Clear grading and pricing rules
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Pickup or courier availability
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Q8
Multiple Choice
Which incentives would most motivate you to participate? Select up to 3.
Cash payout
Store credit bonus (extra value vs. cash)
Discount on a future purchase
Free shipping/returns on the trade-in
Loyalty points boost
Donation to charity option
Discount on repair/alteration
Extended warranty on refurbished purchases
Other
Q9
Constant Sum
Allocate 100 points across these incentives based on how motivating each would be for you (total must equal 100).
Total must equal 100
Min per option: 0Whole numbers only
Q10
Numeric
For a like-new item originally priced at $100, what minimum payout (in dollars) would make you trade it in? Please enter a whole number.
Accepts a numeric value
Whole numbers only
Q11
Opinion Scale
If available at a retailer you shop, how likely are you to use a circular program in the next 6 months?
Range: 1 – 10
Min: Very unlikelyMid: Neither likely nor unlikelyMax: Very likely
Q12
Multiple Choice
Where would you prefer to complete circular returns or trade-ins?
In-store drop-off
Mail-in with prepaid label
Scheduled home pickup/courier
At-home boxless pickup (no packaging)
Either in-store or mail-in
No preference
Q13
Ranking
Rank the biggest barriers for you to using a circular program (1 = biggest barrier).
Drag to order (top = most important)
Payout feels too low
Hassle/time to prepare and ship
Limited drop-off locations or pickup times
Concern items won’t be accepted or graded fairly
Unsure about data/privacy security
Prefer to keep or give to friends/family
Environmental impact seems small
Q14
Rating
Rate your trust in retailers to handle returned items responsibly (resale, repair, recycling).